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Targeted Automobile Advertising Could Be the Next PPC Milestone

QuanticMind

Targeting advertising efforts to better serve a desired audience, increase efficiency and maximize ROI is an age-old advertising technique, to say the least. And despite a radio industry in flux, that statistic has only declined about 2 percent since 2009. Targeted Automobile Advertising and PPC: A New Opportunity.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Does PPC advertising help with branding? Back to the PPC Classroom | A Disciplined Approach To Managing A Client Relationship by PPC News & Opinion. What’s The Real Value of Brand PPC? Geo-Targeting Basics: A How-To Guide on Setting Up Geo-Targeting in Google, Yahoo and MSN by PPC Hero. X Marks the Spot!

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility. Top 11 Money-Wasting AdWords Mistakes by Alibaba.com.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

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How to Save Up to 50% on Your PPC With Quality Score

Hubspot

In PPC, there are lots of metrics to track , so it can quickly get confusing and then overwhelming. Quality Score: Higher Quality Scores generally lead to lower costs, so optimizing for Quality Score is essentially the same as optimizing for ROI. New Data Shows AdWords Quality Score Can Save You Up to 50% on PPC. How much lower?

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Quick Ways to Make Your Google Ads Stand Out from the Competition

Unbounce

Google introduced the first extension—sitelinks—way back in 2009. Expert tip: Use Google’s reporting tools to test how your modified segments are performing and adjust bids regularly. Geotargeting improves your ROI by minimizing clicks from unqualified prospects (e.g., An example of an auction insights report (via Google Ads).

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero As this post notes, until recently Google AdWords and Analytics were two entirely separate entities.

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