Top Automated Marketing Personalization Tactics

Anything Goes Marketing

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? A personalized approach facilitates this process. The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank. For example, some sports teams can experiment having communications personalized from their players.

Mail 26

Why Are Marketing Automation Managers So Hard to Find?


First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. The marketing automation manager should just as easily talk to a sales person as to a web developer. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing.

Trending Sources

What Personalized Search Results Mean for SEO

Modern B2B Marketing

Google first introduced personalized search results in 2005 for signed in users with Google accounts. In 2009, personalized search was expanded to all users. of respondents do not realize that their search results are personalized. Personalization Factors.

5 Things My Father Taught Me About Selling

Smashmouth Marketing

Personal Branding is all important (he probably doesn't know this is even a term nowadays, but he'll get it in 10 seconds) 5. Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon.

Paper 39

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Branding Knowledge Bank CASE STUDY: Affiniti Creating new brand identity post merger CASE STUDY: Ai Data Intelligence The creation of a new brand with energy and personality HOW TO. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im

Personalize, Challenge & Engage

The ROI Guy

Our recommendation, and one we embody in our latest generation of customized value selling marketing tools, is to combine the best logical business case elements with the emotional attention-getters, leveraging a three step engagement process to: Personalize , Challenge and Engage.

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

When I pass out my one sheet, my networking colleagues are more apt to connect with me on a more personal level (what some call the “back of the business card”): “I’m from Maine/New England, too!” “I One example is a free consultation or assessment in person or on the phone. Tweet.

Podcast: Why sellers don’t have the right tools to help buyers buy

B2B Lead Generation Blog

Buyers live in a system that includes personal and timing issues and problems with partners and inner-office politics, and the list goes on and on. A recent lead generation poll showed that converting leads to pipeline revenue (accelerating sales) was the biggest challenge for marketers. What are we doing as sellers that keeps us from closing sales? It’s a tough question, and it’s one that gets a lot of feathers ruffled.

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. Another deciding factor is to meet the person who will be your internal advocate – both account service and executive levels.

Tools 22

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

One of the themes for marketers in 2009 is “doing more with less”. If it is a new contact, send that person an email that acknowledges that they are a new registrant and provide information on what they will receive and when they will receive it.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Personalization: Adding "Dear FirstName" in your email is good but you're wasting an opportunity to build a relationship between the new registrant and a real person at your company. Personalize who the email is coming from.

RSS 21

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

This has more to do with the degree of personal selling (and after-sale service) than anything else. I haven't had a chance to review either product personally.) - Small Business: these products are sold to small businesses, often with just one or two people in the marketing department. Starting prices are all over the map; I've assigned vendors to this category based on a combination of pricing, features and my personal sense of their business.

Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide


This is, arguably, the time when a person’s work became more clearly aligned with a person’s identity. We want to expand personal freedom, to renew the American dream for every American. Caproni continued, “Is this really the language we want to use to guide our personal lives?”.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

All the great presentation techniques they teach when you have to deliver a presentation in person will most likely not work. but this person can also interject during the presentation to create a dialog.

Email 11

MarketingSherpa’s Email Summit 2009


Landing page design & Personalization. Post-click personalization based on the “wisdom of the masses”. Tags: Email Marketing Landing Pages & Forms database segmentation email analytics email testing events landing page optimization marketingsherpa personalization Today MarketingSherpa’s Email Summit started in Miami. It is focused on advanced email strategies, which is an important part of the demand generation process.

Eight reasons to monitor social media and a list of tools for doing it

Chris Koch

Some of the tools let you define the types of comments or conversations that deserve a response, flag them, and route them to a designated person for action. If you read this blog regularly, you know that I think that monitoring social media is one of four key aspects of a social media engagement strategy. Social media monitoring is a way to figure out what’s being said about your brand and reveals opportunities for engaging in conversations with customers and influencers.

B2B Lead Generation Checklist: 22 Success Tips

Sales Lead Insights

Talk second-person (lead with you and your instead of we and our). ? What do I like best about being a B2B lead generation consultant? The fun part is I get to work with some of the best people at the best companies in the business. The rewarding part is I get to see first-hand what works best (and what doesn’t) when it comes to generating, nurturing and identifying the qualified, sales-ready leads that salespeople, reps, resellers and distributors need.

B2B 9

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. We simply must take the first step - to connect on a personal, open and honest level.

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

I had a personal demonstration last week (are you impressed?), ability to track anonymous Web visits within the sales person’s territory, using IP lookup to identify the visiting company and location. Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

You'll never see a sales person using Google Analytics, the data is just not significant enough from a sales perspective.". We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them. I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post).

Positioning your Personal Brand

Buzz Marketing for Technology

Having taken on this new role of blogging on the Personal Branding Blog , I naturally have been looking at many of the other personal brands that are out there. So what does your Personal Brand stand for? Tags: Personal Branding

Personal Brand Organization Tips

Buzz Marketing for Technology

Ok so you are comfortable with getting your personal brand out there on the web. Here are a few tips for keeping your personal brand clean, organized and synchronized. Tags: Personal Branding

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Personal pages such as "my product" inclusions really boost repeat business. Personally I am a great fan of using PPC & Analytics to find out what search terms people actually use.

Calling all Copywriters and Wanna-be-Copywriters to Copywriting Success Summit 2009

Ambal's Amusings

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing.


Best of ClickDocuments "Connect the Docs" Blog in 2009

Ambal's Amusings

2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. You would first take notice of the person(aka target market segment) walking into the car dealership show room and then know what car(aka right content) to show them. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs.

Influencers: the key to content marketing


So I asked the analytics person. At the end of that year, I asked the analytics person again. Steve has been blogging and tweeting about his brand successfully since 2009. “The second thing is to let my personality come through,” he added.

Best of 2009: Social Media Marketing, Part 1


Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. 7 Social Media Predictions for 2009 by Search Engine Watch.

Personal Brands RULE on Social Networks

Buzz Marketing for Technology

Building and allowing personal brands to flourish is important to having a strong Social Brand. It’s the sum total of many personal brands that make up that experience people have with your brand on Social Networks like Facebook.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Ask them what they want and provide personalized pitches and story ideas that clearly indicate you’ve made an effort to understand what they write about. Sandwich that summary with a personalized message and you may just get somewhere. Keep it small, relevant and personal. In order to break through the clutter of the ‘email black-hole’ we constructed personalized videos to pitch the video campaign.

ReTweeting: Science or Art – Is 120 The New 140?

B2B Marketing Savvy

Re-tweets are usually preceded by an “RT” or “Retweeting” and then the source person’s name in an @ reply format to assign credit (akin to footnoting the original source.

How Trade Publications Can Capitalize on Content Marketing and Social Media


Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels.

Email Personalization Gone Bad – Marketing WTF?


I have heard mixed reviews on using personalization in email marketing. And if you have dirty data with things like LEIGH ANNE or Leigh Anne (don't call til Q1) in the first name field of your CRM, using personalization can be pretty scary and it might be time for some

4 Ways to be a Better B2B Twitterer


More personal, relationship-building conversations on off-topic subjects (e.g. There's a tremendous amount of interest in Twitter among b2b marketers. I'm frequently asked by clients and prospective clients, "What should I tweet about?" Nobody wants to be a dork.

Best of 2009 (So Far): Social Media Marketing, Part 4


With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement?

Best of 2009 (So Far): SEO Guidance, Part 2


What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect? Better yet, how can you avoid having to create one? What key trends in search should you be aware of, and how can you adapt to them?


Account-based Everything, Measuring ROI, and the Future of ABM


When you’re doing a large enterprise deal, you’re not doing a deal with one person at the company. One person stopped by our booth, the other went to the website, and another watched the video on our website. Personalization is important in an account-based.

3 Guidelines for Effective Email Personalization – B2B Marketing and Sales Tip #263


Having observed how email has become the backbone of successful one-to-one marketing solutions, I have 3 guidelines that will help you use personalization for more effective B-to-B email. This post comes to us from one of our friends at ExactTarget, Joel Book. Remember that People buy from People. With all due respect