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Online Marketing News in 2009: The Year’s Hottest Events

Marketo

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009. August 2009 Online Marketing News. July 2009 Online Marketing News. June 2009 Online Marketing News. May 2009 Online Marketing News.

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Why Social Media Really Matters

Customer Experience Matrix

In search marketing, the source of authority is implicitly based on the group itself: Google PageRank is largely determined by the number of links to a Web site – a version of “wisdom of the crowd”. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution.

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Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Guide to Search Engine Ranking Factors by HuoMah SEO Blog The brilliant—and entertaining—David Harry provides an exhaustive list of the primary and secondary factors affecting search engine rank, from link-related factors (link text, relevance, PageRank) and header data through trust-related factors (domain history, outbound links) and "dampening factors" (poor coding, duplicate content and URL issues). Which factors are really most important in search engine rankings?

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Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

My only quibble would be with his advice to use the nofollow attribute for PageRank sculpting; the nofollow tag is insidious and the value questionable. How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts? What common SEO mistakes should you avoid, and what myths to dispel?

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Best of 2009: SEO Tips, Part 1

Webbiquity

The brilliant—and entertaining—David Harry provides an exhaustive list of the primary and secondary factors affecting search engine rank, from link-related factors (link text, relevance, PageRank) and header data through trust-related factors (domain history, outbound links) and “dampening factors&# (poor coding, duplicate content and URL issues). Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords?

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. posted on Monday, June 29, 2009 at 11:25 AM by Rick Short Rick, Great blog topic - enjoyed reading. Thanks, Sara @ iGoMogul posted on Monday, June 29, 2009 at 5:52 PM by iGoMogul Great article.

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Best of 2008 - SEO Tools, Part 1

WebMarketCentral

THE Best Link Analyzer Tool by Search Marketing Blog Online Jon Clark raves about the Link Diagnosis tool, which provides detailed data on any site's backlinks including Pagerank, anchor text and nofollow information. Simply type in any URL and (optionally) a couple of competitors, and this tool provides a very useful and detailed report on the SEO quality of the site, including metadata, domain information, Google Pagerank, social bookmarks, and an overall score.

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Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

The February 2009 issue of Wired magazine gives examples. Still, let me make a peace-offering: 1) Feel the link love from this executive brief promoted on our site and blog – both currently PageRank 5 – and a brand identity consulting phone consultation for any of the above companies, on me. Note: This is the third in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications.

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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

and PageRank is everything (no, Google uses this, but it's only one of more than 200 factors that determine where your pages will show up in searches for specific search terms). Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? What are some of the best tools and techniques for competitive SEO research? Which commonly-held beliefs about Google's algorithm are true, and which are myths?

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Book Review: Website Optimization

WebMarketCentral

A link from one of these high Pagerank sites drives a lot of traffic and is worth hundreds of links from lesser sites." For example: He recommends using the nofollow tag to concentrate your Pagerank, though that reprensible bit of HTML should be banned. He writes that "(getting) more inbound links.especially from high pagerank sites, is the most important way to increase your search engine rankings."

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Best of 2008: SEO Guidance, Part 3

WebMarketCentral

TrustRank—Google and Yahoo versions), and underappreciated concepts related to modern search (for example, Yahoo Personalized PageRank and HarmonicRank) capable of inducing a deer-in-the-headlights stare from many if not most SEO practitioners. How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning?

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Best of 2008: SEO Tools, Part 2

WebMarketCentral

SEOpen: The SEO Firefox Extension SEOpen is a Firefox extension that combines several helpful SEO functions into one tool, including Google / Yahoo /MSN backlinks, Pagerank check, Alexa overview, DMOZ inclusion, keyword density and an HTML validator. What are the best tools for analyzing your website text? How can you view your website the way search engines see it? Which URL shorteners work best?

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Best of 2008: SEO Link Building

WebMarketCentral

First off is submitting the link to niche social media sites, and to help the author provides links to lists of quality social media sites, social media sites with Pagerank, and niche sites. Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success.

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SEO Rant: The Insidious Nofollow Tag

WebMarketCentral

If it's there for any reason other than Pagerank sculpting (e.g. I'm normally a positive, upbeat kind of guy, and as someone who's been writing professionally since the days of disco, rarely at a loss for words. Yet mention the "nofollow" tag, and that all changes.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Does PageRank Flow Through Image Links? Popularity versus PageRank (or reputation) are separate but related discussions that can collectively impact search results but also may not have direct influence. When building content, if you link to the same page with different anchor text, in the same article, citing algorithm updates from 2009, Cutts indicates that Google will typically evaluate the only one reference for search relevance. Created: August 20, 2009.

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Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

Here’s a screenshot of my setting: Changing permalinks after your blog has been live for a while can cause you to lose pagerank in search engines and generate “404 page not found” errors.

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For ranking algorithms, AdAge is no Google

Biznology

One especially well-written piece alleges that one high-ranking blog under the new AdAge ranking system has not been updated since 2009. I wonder if we should just rate all marketing blogs by PageRank and let it go at that. Oh wait– Google doesn’t show up-to-date PageRank ratings publicly any more either. Image by dpstyles™ via Flickr. As someone who has worked on ranking algorithms, I know how difficult they are to develop. No, check that.

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A Brief History of Search & SEO

Hubspot

It’s worth noting that nearly twelve years later, in June 2009, Microsoft released Bing -- its previous editions were also known as Live Search, Windows Live Search, and MSN Search. It was in that same paper that Page and Brin first mentioned PageRank, the technology that Google uses to help rank search results based on quality, and not keywords alone. 2009: SEO shakeups. In 2009, the search engine world saw a bit of a shakeup.

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How Facebook and Twitter Affect SEO

SnapApp

Search engines use those links from other sites to your site as a signal that your site is an important resource on a given topic (Google calls this link-based importance metric "PageRank", named after founder Larry Page). One of the indirect benefits of SnapApp is improved visibility in organic search engines, such as Google and Bing. Sites with great, compelling content, such as quizzes, tend to attract more links from other sites.

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40 (of the) Top SEO Guides, Tips and Resources of 2010 (So Far)

Webbiquity

Eric Enge gets deep into the SEO weeds with Matt Cutts on topics like indexing, PageRank, duplicate content, “crawl budget,&# link juice, 301 and 302 redirects, the rel=canonical tag, Session IDs, affiliate links, faceted navigation, HEAD requests, NoFollow and more. aimClear’s 2009 Daily Training Link Library by aimClear. Despite constant change on the search landscape—personalization, localization, Caffeine, Google Instant— SEO is not dead , not even close.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth. According to HubSpot’s Head of Growth and SEO, Matthew Barby , "In general, pages deeper in the architecture of a website will get a lower share of internal PageRank.".

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. was loosely based on Google’s Pagerank Algorithm, there was a little bit of machine learning that looked at Google Search results, and the main use of Domain Authority is trying to predict Google rankings, how authoritative is this website. Blake Emal : Well, let’s see, what year was that, 2009?

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. was loosely based on Google’s Pagerank Algorithm, there was a little bit of machine learning that looked at Google Search results, and the main use of Domain Authority is trying to predict Google rankings, how authoritative is this website. Blake Emal : Well, let’s see, what year was that, 2009?

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The Insidious Nofollow Tag: An SEO Rant

Webbiquity

If it’s there for any reason other than Pagerank sculpting (e.g. Note: This post was originally published on the WebMarketCentral blog in October 2009. I’m normally a positive, upbeat kind of guy, and as someone who’s been writing professionally since the days of disco, rarely at a loss for words. Yet mention the “nofollow&# tag, and that all changes.

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Google says no more Penguin releases–what does it mean?

Biznology

And Google has always tried to use data to improve its ranking algorithm, starting in the beginning with its PageRank link analysis approach. So if you are still listening to people describing how you fool Google with tricks and other chicanery, that’s so 2009. Google announced in September that their most recent Penguin release will be their last.