Why Social Media Really Matters

Customer Experience Matrix

In search marketing, the source of authority is implicitly based on the group itself: Google PageRank is largely determined by the number of links to a Web site – a version of “wisdom of the crowd”. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution.

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009. August 2009 Online Marketing News. July 2009 Online Marketing News. June 2009 Online Marketing News. May 2009 Online Marketing News.

Best of 2009: SEO Tips, Part 1


The brilliant—and entertaining—David Harry provides an exhaustive list of the primary and secondary factors affecting search engine rank, from link-related factors (link text, relevance, PageRank) and header data through trust-related factors (domain history, outbound links) and “dampening factors&# (poor coding, duplicate content and URL issues). Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords?

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Best of 2009 (So Far): SEO Guidance, Part 4


Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis?

Best of 2009 (So Far): SEO Guidance, Part 3


My only quibble would be with his advice to use the nofollow attribute for PageRank sculpting; the nofollow tag is insidious and the value questionable. How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project?

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment.

Best of 2008 - SEO Tools, Part 1


THE Best Link Analyzer Tool by Search Marketing Blog Online Jon Clark raves about the Link Diagnosis tool, which provides detailed data on any site's backlinks including Pagerank, anchor text and nofollow information. Looking for an easy-to-use backlink checking tool (or two) for SEO?

SEO Rant: The Insidious Nofollow Tag


If it's there for any reason other than Pagerank sculpting (e.g. I'm normally a positive, upbeat kind of guy, and as someone who's been writing professionally since the days of disco, rarely at a loss for words. Yet mention the "nofollow" tag, and that all changes.

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Book Review: Website Optimization


A link from one of these high Pagerank sites drives a lot of traffic and is worth hundreds of links from lesser sites." For example: He recommends using the nofollow tag to concentrate your Pagerank, though that reprensible bit of HTML should be banned.

Best of 2008: SEO Guidance, Part 4


and PageRank is everything (no, Google uses this, but it's only one of more than 200 factors that determine where your pages will show up in searches for specific search terms). Where can you find the best SEO tools and resources (I mean, other than here)?

Best of 2008: SEO Guidance, Part 3


TrustRank—Google and Yahoo versions), and underappreciated concepts related to modern search (for example, Yahoo Personalized PageRank and HarmonicRank) capable of inducing a deer-in-the-headlights stare from many if not most SEO practitioners.

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Best of 2008: SEO Tools, Part 2


SEOpen: The SEO Firefox Extension SEOpen is a Firefox extension that combines several helpful SEO functions into one tool, including Google / Yahoo /MSN backlinks, Pagerank check, Alexa overview, DMOZ inclusion, keyword density and an HTML validator.

Best of 2008: SEO Link Building


First off is submitting the link to niche social media sites, and to help the author provides links to lists of quality social media sites, social media sites with Pagerank, and niche sites.

Make Sure Your Logo Can Handle the Job at Any Size


The February 2009 issue of Wired magazine gives examples. Still, let me make a peace-offering: 1) Feel the link love from this executive brief promoted on our site and blog – both currently PageRank 5 – and a brand identity consulting phone consultation for any of the above companies, on me. Note: This is the third in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Donaldson ("Red") and Cris Rominger of B2B Communications.

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Does PageRank Flow Through Image Links? Popularity versus PageRank (or reputation) are separate but related discussions that can collectively impact search results but also may not have direct influence. Created: August 20, 2009. Does PageRank Flow Through Image Links?

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

Here’s a screenshot of my setting: Changing permalinks after your blog has been live for a while can cause you to lose pagerank in search engines and generate “404 page not found” errors.

For ranking algorithms, AdAge is no Google


One especially well-written piece alleges that one high-ranking blog under the new AdAge ranking system has not been updated since 2009. I wonder if we should just rate all marketing blogs by PageRank and let it go at that. Image by dpstyles™ via Flickr.

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A Brief History of Search & SEO


It’s worth noting that nearly twelve years later, in June 2009, Microsoft released Bing -- its previous editions were also known as Live Search, Windows Live Search, and MSN Search. 2009: SEO shakeups. In 2009, the search engine world saw a bit of a shakeup.

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The Insidious Nofollow Tag: An SEO Rant


If it’s there for any reason other than Pagerank sculpting (e.g. Note: This post was originally published on the WebMarketCentral blog in October 2009.

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Interview with Wizard of MOZ, Rand Fishkin


PageRank, the link: command, etc). I think if we’d been more classically fitting to the SaaS model, we’d have been in big trouble in 2008 and 2009 when fundraising was incredibly hard. How do you make your startup’s marketing rock and what made Moz succeed where others failed? We had a chat with SEO superstar and Moz founder Rand Fishkin and asked him to spill the beans on his company’s success and failures.

How Facebook and Twitter Affect SEO


Search engines use those links from other sites to your site as a signal that your site is an important resource on a given topic (Google calls this link-based importance metric "PageRank", named after founder Larry Page). One of the indirect benefits of SnapApp is improved visibility in organic search engines, such as Google and Bing. Sites with great, compelling content, such as quizzes, tend to attract more links from other sites.

Google says no more Penguin releases–what does it mean?


And Google has always tried to use data to improve its ranking algorithm, starting in the beginning with its PageRank link analysis approach. So if you are still listening to people describing how you fool Google with tricks and other chicanery, that’s so 2009.