LEADership

SEPTEMBER 15, 2015

This deal was an extension of an existing 2009 sponsorship of $130 million over four years where Aon’s logo was displayed on Manchester United jerseys. In April 2013, Aon signed a $240 million sponsorship of Manchester United for an 8-year period. Clement says, “Manchester United is understood in every country.”

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

Directive Agency

JUNE 24, 2019

They would never think of this movie, but my personal favorite movie of all time is The Green Mile. I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. What he professes to be online is who he is as a person 110%.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

They would never think of this movie, but my personal favorite movie of all time is The Green Mile. I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. What he professes to be online is who he is as a person 110%.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Marketing Insider Group

JANUARY 2, 2013

By the time a customer reaches out so a sales person their purchase decision is almost 60% complete , often having already made their mind about what they will buy. Be personal. A content strategy and a social strategy can work together make personal connections between the people that make your company and your customers.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Online Marketing Institute

DECEMBER 9, 2009

Personal pages such as "my product" inclusions really boost repeat business. Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle. Personally I am a great fan of using PPC & Analytics to find out what search terms people actually use. I need to implement them.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Convince & Convert

SEPTEMBER 20, 2010

Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. Most Interesting New Piece Info For Me Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. Wrong approach.

Twitter 147

Twitter CRM Business Paid Search Agency 147