Customer Experience Matrix

JANUARY 15, 2010

That is, tailoring large content streams for buyer segments and funnel stages is just too much work for both marketers (who can't afford to create the content and campaigns) and buyers (who don’t have time to read the results). The good folks at Autonomy apparently had similar thoughts. Both are useful additions to the vision.

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Webbiquity

APRIL 27, 2011

. • “In a WebVisible/Nielson survey, 82% of respondents said that they’ve used the internet to find local businesses; 80% say they’ve researched a product or service online before buying it locally. Yet, only 44% of small businesses even have a website.” (!)

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. I also recommend testing your campaigns by using A/B and multivariate testing for emails and landing pages.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Martech Advisor

MARCH 30, 2020

Considering the short shelf-life of books published that cover digital marketing, this book stands its ground despite being released in 2009. In Web Analytics 2.0, Avinash Kaushik provides a framework to help you create an actionable strategy for web analytics.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Customer Experience Matrix

NOVEMBER 29, 2010

Although many demand generation vendors now offer some type of social sharing, Treehouse introduced this feature back in May 2009. These include fine-grained access permissions, split and multivariate testing, easy addition of new tables linked to contact records, and support for non-Roman languages such as Chinese.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Convince & Convert

SEPTEMBER 1, 2010

Excellent comparison to A/B and multivariate testing, too. But yet, companies want a step-by-step social media playbook from some other company that they can magically replicate. link] jaybaer I love your post. Great, great stuff. It is in fact very similar. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120