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Activate Acquires Green Leads

Smashmouth Marketing

Activate Acquires Green Leads. Green Leads has been our baby, it’s been in our DNA, and everyone we’ve worked with has always been considered friends and family. Today marked a big day in the history of Green Leads. What does this mean for Green Leads’ clients, employees and partners? Green Leads. Enough business.

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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment. There are essentially two competing schools of thought among B2B marketers. The good news?

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Demand Generation Trends for 2009

Adobe Experience Cloud Blog

Last October, Craig Rosenberg shared some insightful best practices in one of my first thought leadership interviews, titled Lead Generation Best Practices: Thought Leadership with The Funnelholic. What are the three trends you see emerging in 2009? What are three metrics that B2B marketers should care about and why?

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ClickDigest: Weekly Round-Up: 9-Oct-2009

Ambal's Amusings

It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit. Brian Carroll highlights many takeaways from the 6th annual B2B marketing summit.

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Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&#

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Programmatic Advertising Glossary & Brief History

Digilant

Experts no longer question the validity of programmatic marketing or if advertisers use it. Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. This isn’t exactly the moment programmatic was born.

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How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned

markempa

Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! Michelle Mogelson Levy, Associate Vice President of Marketing Programs, ECI Telecom , learned this the hard way. In late 2009, ECI implemented a new marketing automation program.