Customer Experience Matrix

JANUARY 5, 2010

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). So much for 2009. Upgraded reporting.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 8, 2009

Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. Their ranking is still very low, but has increased substantially. I'll explore further when time permits.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

FEBRUARY 4, 2009

I did publish a real review in July 2009.] Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Salesforce.com Price starts at $499 per month. They focus on email nurturing campaigns and marketing measurement.

Demand Generation 120

Demand Generation Cost Demand Marketing Management 120

B2B Marketing Zone Posts

AUGUST 3, 2009

Clarity - B2B Marketing Savvy , July 28, 2009. Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Buzz Marketing for Technology , July 23, 2009. Genius is Bringing GURLs to the Social Party - Marketing Interactions , July 28, 2009. Buzz Marketing for Technology , July 27, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. We generate, score and manage leads to sales completion and integration with Salesforce.com. Posted by: Jeff Paul Internet Millions | February 23, 2009 at 11:10 PM The comments to this entry are closed.

Enterprise Management 40

Enterprise Management Work Management Marketing Management DemandBase 40

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40