The Effective Marketer

JULY 16, 2009

At my company we do our best to keep “old&# stuff like pictures, awards, magazine ads, even show signage. This entry was posted on Thursday, July 16th, 2009 at 3:46 pm and is filed under Communication. Sure, call us pack rats but we like going back in time and talking about the old days and how things changed.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Marketing Craftmanship

JANUARY 5, 2012

The most notorious of these early sites included RateMyEmployer.com (currently on life support), F**kedCompany.com (died in 2007) and JobVent.com, which was acquired by Glassdoor.com in 2009. Beryl’s CEO Paul Spiegelman even wrote a popular book about the importance of employee motivation. There’s no need to be victimized.

PR 100

PR Social Media Tools Media 100

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. The answer, my dear friends, is a resounding NO !

Planning 100

Planning Effectiveness Work Management Marketing Management 100

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. This entry was posted on Monday, January 5th, 2009 at 11:01 pm and is filed under Marketing Management , Marketing Planning , Marketing Strategy. Hang tight, because we’ll get to that real soon! United States License.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

Content Marketing Institute

DECEMBER 7, 2017

Yet examples abound of companies that behave in zombie-like ways, often paying the price in lost sales and damaged reputations. Melissa gives plenty of examples of problematic brands, including the 2009 story of the self-proclaimed “friendly skies” airline, United, refusing to replace a passenger’s guitar damaged by its employees. (As

Brand Identity 95

Brand Identity Branding Business CMO 95

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

MAY 14, 2010

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Engineers tend to respond much better to peer-to-peer recommendations than some stranger tweeting about your company or its products. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Biznology

JULY 24, 2017

Instead, Amazon focuses on selection, price, and convenience to make customers’ lives easier and better. Amazon is ranked #3 in Fortune Magazine ’s World’s Most Admired Companies ( Fortune ). In 2009, Amazon acquired Zappos for $1.2 It focuses on selection, price, and convenience ( Forbes ). million in sales. Mashable ).

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

Hubspot

DECEMBER 8, 2014

Stories appeared in newspapers and magazines around the world, including the New York Times , The Times of London, TIME magazine, and National Parenting magazine,” the book notes. There was so much demand, desperate parents were willing to pay well above market price for this plush little bugger. The problem?

Product 28

Product Elasticity Wikipedia Trends 28

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? What we did do is model the licensing and implementation cost advantage claims independently, comparing typical environments and using list price for all competitive licenses and Open pricing for Microsoft (available to most organizations).

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

readwrite

JANUARY 15, 2009

Although there are price comparisons apps aplenty and Amazon’s app of course, several brick-and-mortar operations are still missing from the store. And while Jaguar’s iPhone-only magazine launched in 2007 was clever, we want more. The app is a gift finder app that lets you search for gifts by price and gender.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Paper 40

Paul Gillin

AUGUST 29, 2012

So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled “ Pampers bring back the OLD CRUISERS/SWADDLERS.” The product had been heralded as a breakthrough by Good Housekeeping magazine and had already received several awards. Staffers were convinced of Dry Max’s superiority.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Hubspot

OCTOBER 1, 2014

The ad promoted the lower price of the drug Rufen, which was its brand of ibuprofen (ibuprofen would later become an over-the-counter drug). As was the case with radio and TV ads, this meant that pharmaceutical marketers no longer needed to include all of a drug''s risks in direct-to-consumer newspaper and magazine ads. 2009: FDA 2.0.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Terms and Conditions Act-On 28

Buzz Marketing for Technology

JUNE 27, 2008

Apply today for a FREE subscription to CIO Magazine! New Top-Level Domains Expected in 2009. The Hiring Manager Interviews: David Price Knows Exactly What He Wants and Needs from Candidates for His IT Department. More / Register » Learn more about the CIO Executive Council » RESOURCE CENTER.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The ROI Guy

JANUARY 17, 2011

But up-front purchase price isn’t everything. Alinean recognized by BtoB Magazine’s as one of To. The tool suite results in over 1,000 leads per month, with estimated 4 to 5% conversion rate of leads to sales. Provocation-Based Selling: Loosening the Status-Qu. Forrester: Understand and Drive Outcomes for Sales.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

DECEMBER 6, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. Forrester: Understand and Drive Outcomes for Sales.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 29, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Blog as hub, site as spoke , June 23, 2009.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

The ROI Guy

SEPTEMBER 4, 2007

Alinean recognized by BtoB Magazine’s as one of To. Consolidate to 7 x 4 CPU virtualized servers (net 93 server savings), a 14.3 to 1 consolidation ratio. Deliver $575,000+ in average net TCO savings per year 3. 1.38M in net present value (NPV) savings over 3 years (with a 10% discount rate) 4.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The Effective Marketer

JULY 5, 2009

The Copywriting Wimp The workshop instructor was Sandra Blum, a renowned copywriter, columnist for Dynamic Graphics magazine , and more recently one of the judges for DMA’s Echo Award. This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. Like Be the first to like this post.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Moz

APRIL 22, 2019

High prices don’t automatically equal “best”. Do Google’s picks for “best restaurants” share a pricing structure? When we look at the price attribute on Google listings, we find that the designation “best” is most common for establishments with charges that fall somewhere in between the economical and the extravagant.

Lead Ranking 57

Lead Ranking Lead Scoring Google SEO 57

Hubspot

AUGUST 9, 2018

In 2009, Uber made it their mission to scrap the idea that taxis were the only way to get around a city. Another way Uber makes money is through surge pricing. Since they order massive amounts of products from wholesalers, they can negotiate a cheaper cost and sell them for a lower price than their competition. Billion.

Amazon 56

Amazon Lead Ranking Business Advertising Agencies 56

LeanData

FEBRUARY 22, 2016

Forbes magazine recently estimated that the Warriors now are worth $1.9 billion — a huge jump from their $450 million selling price in 2010. What changed everything, he said, was when SportVU tracking technology started being used in 2009. Courtesy of Golden State Warriors. That’s going well, too.

Marketing Attribution 76

Marketing Attribution Analytics Statistics Storytelling 76

The Effective Marketer

AUGUST 11, 2010

Their creators vary widely, from bloggers, marketing companies, to nationally recognized magazines. Here are some of the more interesting ones I found that try to map out the social media or social networking landscape. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

Convince & Convert

AUGUST 10, 2010

We have a lot of small business customers due to our price-point (note: as low as $9.99/month), RK : Small business usage really requires filtering out noise, and we’re making a lot of progress on that. Viral Heat data includes location, wherever available. month), so filtering and more and more analytics are important to our customers.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

The ROI Guy

DECEMBER 14, 2005

Indeed, if one examines basic IT infrastructure like servers, storage and basic applications such as e-mail, Mr. Carr’s assertions are completely correct - that indeed most infrastructure solutions have become commodities with uniform products, standardization and little pricing power for the IT solution providers.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. Also, what are the hidden price tags on this toy?

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

LeanData

FEBRUARY 22, 2016

Forbes magazine recently estimated that the Warriors now are worth $1.9 billion — a huge jump from their $450 million selling price in 2010. What changed everything, he said, was when SportVU tracking technology started being used in 2009. Courtesy of Golden State Warriors. That’s going well, too.

Marketing Attribution 40

Marketing Attribution Analytics Statistics Storytelling 40

LeanData

FEBRUARY 22, 2016

Forbes magazine recently estimated that the Warriors now are worth $1.9 billion — a huge jump from their $450 million selling price in 2010. What changed everything, he said, was when SportVU tracking technology started being used in 2009. Courtesy of Golden State Warriors. That’s going well, too.

Marketing Attribution 40

Marketing Attribution Analytics Statistics Storytelling 40

LeanData

FEBRUARY 22, 2016

Forbes magazine recently estimated that the Warriors now are worth $1.9 billion — a huge jump from their $450 million selling price in 2010. What changed everything, he said, was when SportVU tracking technology started being used in 2009. Courtesy of Golden State Warriors. That’s going well, too.

Marketing Attribution 40

Marketing Attribution Analytics Statistics Storytelling 40

Convince & Convert

AUGUST 18, 2010

And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges. There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. So, it's not that PR professionals don't think these questions are important.

PR 160

PR Social Media Paid Content Media 160

Outgrow

AUGUST 26, 2022

And so one day I can be working with the brand team solving big challenges around how we frame or position the company, the next day, our ABM strategy for demand generation, and then a day after that focused on pricing and packaging strategy with product marketing. It just happens to be a piggy, successful name.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

But, a lead who is looking at pricing and detailed specifications on your site is implicitly telling you that he's farther along in the buying cycle than a lead who is simply downloading a high-level white paper or analyst article. BtoB magazine and the Sales Lead Management Association reported last week that 45.4%

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

The ROI Guy

JULY 22, 2010

Results from the ShoreTel TCO Tool are supported by ShoreTel’s Lowest TCO Guarantee program, so that if ShoreTel’s TCO Tool and/or additional independent data determine our TCO is higher than a competing solution, ShoreTel will lower its price to beat the competition. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40