Remove long-tail
article thumbnail

Building a ROMI Calculator

Online Marketing Institute

Their Excel-based ROI spreadsheet provides all the needed components to quickly and accurately calculate marketing ROI for just about any marketing investment, as long as you can estimate the future stream of income and costs associated with your marketing program. You can follow any responses to this entry through the RSS 2.0

ROMI 40
article thumbnail

Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Eventually, these smart people see that blogging thrusts them and their content into the spotlight in a long-term, efficient manner. A: Rethink.

Blogger 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators. All rights reserved.

article thumbnail

B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? PPC campaigns provide control through match types , negative keyword screens, selection of keywords based on very specific niches, use of long-tail search terms, and more. Are All Leads Created Equal? Good leads.

article thumbnail

Best of 2009: SEO Tips, Part 1

Webbiquity

She emphasizes that SEO is a long-term project, that getting on page one of Google isn’t always realistic (at least in the short term), and that ultimately, traffic and conversions are what matters—not just rankings. Focusing on longer-tail terms can provide respectable traffic and conversions without huge costs.

SEO 100