Net-Results Simplifies Demand Generation for Small Business
Customer Experience Matrix
SEPTEMBER 1, 2009
In an industry where every competitor is striving for grater ease of use, stand-out simplicity is an impressive achievement. This simplifies the system in two ways: marketers have fewer features to learn, and they can reuse their work across many functions. Let’s run through the standard demand generation process to see how this works in practice. Here’s where segments reappear, since Web behavior can be used in segment definitions and system reports are run against segments.