Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

In an industry where every competitor is striving for grater ease of use, stand-out simplicity is an impressive achievement. This simplifies the system in two ways: marketers have fewer features to learn, and they can reuse their work across many functions. Let’s run through the standard demand generation process to see how this works in practice. Here’s where segments reappear, since Web behavior can be used in segment definitions and system reports are run against segments.

Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions

Customer Experience Matrix

The question this raises in my mind is where the industry goes from here. The more sophisticated vendors will of course continue to add features, but it’s not clear that most marketers will be interested in the additional capabilities or be able to handle the added complexity. But even though there are certainly substantial differences in usability among today’s systems, it’s hard to see why everyone won’t eventually be able to do roughly equal jobs of simplifying their interfaces.

Trending Sources

The Wall Street Journal and LinkedIn should be friends

Wondering Out Loud

TechCrunch has reported that the Wall Street Journal has LinkedIn in their cross-hairs – or do they – with a something called WSJ Connect. By the time it becomes live, and it is still in the concept stage according to TechCrunch, I will be so locked in to LinkedIn it will take something just short of an act of God or government directive to make me start over.

You say you want a revolution

Wondering Out Loud

The Summer of Love revisited: Social media is still locked in the hands of the technophiles and the marketers, who focus on mechanical and business applications. Although Woodstock is considered the defining event of the Baby Boom Generation, the phenomenon of 500,000 people spending three days stoned in the mud listening to great music did not change the culture. In fact, the cultural change Justin is seeking might have already taken place.

Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

In America, we relish our freedom. Many early European settlers to America were seeking freedom to live a Godly life, one they were not able to freely and openly live in Europe. With a long-term view, freedom to choose is winning over lock in models.