Stories that Sell
Net-Results Simplifies Demand Generation for Small Business
Customer Experience Matrix
SEPTEMBER 1, 2009
In an industry where every competitor is striving for grater ease of use, stand-out simplicity is an impressive achievement. This simplifies the system in two ways: marketers have fewer features to learn, and they can reuse their work across many functions. Let’s run through the standard demand generation process to see how this works in practice. Here’s where segments reappear, since Web behavior can be used in segment definitions and system reports are run against segments.
Prediction: Statistical Methods Will Replace Conventional Rules for Marketing Decisions
Customer Experience Matrix
MAY 20, 2009
The question this raises in my mind is where the industry goes from here. The more sophisticated vendors will of course continue to add features, but it’s not clear that most marketers will be interested in the additional capabilities or be able to handle the added complexity. But even though there are certainly substantial differences in usability among today’s systems, it’s hard to see why everyone won’t eventually be able to do roughly equal jobs of simplifying their interfaces.
grow - Practical Marketing Solutions
SEPTEMBER 12, 2009
It has nothing to do with business or marketing but it might be entertaining or inspiring to you all the same : ) My wife and I spent this weekend in the cool mountain air of lovely Highlands, NC. As our first hike of the weekend, we chose a trail at the end of a remote gravel road in the Nantahala Forest. In two hours of hiking we did not see a single person either coming up or going down the trail. Our phones were locked in the car (there was no service any way!)
The Wall Street Journal and LinkedIn should be friends
Wondering Out Loud
AUGUST 5, 2009
TechCrunch has reported that the Wall Street Journal has LinkedIn in their cross-hairs – or do they – with a something called WSJ Connect. By the time it becomes live, and it is still in the concept stage according to TechCrunch, I will be so locked in to LinkedIn it will take something just short of an act of God or government directive to make me start over.
Tom Pisello: The ROI Guy: VDI can save you big! Don't count the.
MAY 19, 2010
In a research study Alinean participated in on the total lifecycle costs of VDI compared to traditional desktops, VDI has proven to be about 10% more expensive in certain mainstream scenarios - particularly for traditional Office Workers, in an environment that is already well managed.
How Lack of Marketing Content Can Derail Your Website Redesign Project
Industrial Marketing Today
JUNE 3, 2010
In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.”
Smart Marketing: Small Business Marketing - The Best Ways to Guarantee your Service
JULY 23, 2008
A Tip for Your Small Business Marketing Plan Archives January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 March 2008 Other cool marketing blogs B.L. Especially in an industry with lots of competition this is a great strategy.
Twitter Goes to Court : The Courtney Love Twitter Defamation Case
JANUARY 7, 2011
Now your tweets may show up as evidence as part of a defamation case in the court of law. This was back in 2009. The firebrand rocker had been locked in a dispute with Dawn Simorangkir , a fashion designer who was demanding payment for a few thousand dollars worth of clothes.