B2B Lead Generation Blog: Why Most B2B Sites Fail to Convert Sales Leads
markempa
JUNE 14, 2006
Do you have your web site’s good content under lock and key? KnowledgeStorm made this same point in their recent report on evaluating and scoring web leads. And interestingly, those who do have good, relevant content lock it up behind registration pages. They are coming to your site for information.
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