Best of 2009 (So Far): SEO Guidance, Part 3
WebMarketCentral
DECEMBER 17, 2009
She emphasizes that SEO is a long-term project, that getting on page one of Google isn't always realistic (at least in the short term), and that ultimately, traffic and conversions are what matters—not just rankings. Focusing on longer-tail terms can provide respectable traffic and conversions without huge costs. Social media works.
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