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ClickDigest: Weekly Round-Up: 9-Oct-2009

Ambal's Amusings

Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit. 6 Easy Steps to Increase Leads from Your Corporate Blog. Howard Sewell takes a direct hit approach and provided all the tips to increase leads from a corporate blog. Why You Should Avoid the “Template Mentality” Author : Jonathan Kantor.

Lead Gen 100
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SEO, Meta Descriptions, Content, and Generating Leads

NuSpark Consulting

They may be great technicians, but we need help when it comes to writing compelling content that drives leads. You’ll get an idea on how these meta descriptions should be structured for lead generation. Because of the 2009 date, this page is a blog, so I would skip this listing. . You’ll find this interesting.

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Best Web and Landing Page Design Tips of 2009

Webbiquity

Rae Hoffman provides step-by-step instructions for creating a custom 404 error page in the WordPress Thesis template, and includes a link to 100 awesome and creative 404 error pages for inspiration. Yes, you’ll see all of this and more here in the best website and landing page design tips and techniques of the last year.

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What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. While they don’t settle the discussion, are good sources for inspiration nonetheless. You can follow any responses to this entry through the RSS 2.0 United States License.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

Excel Template for vendor comparison: you can download and use my template as a starting point. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix. You get the point. Note: if the download link doesn’t work for you, contact me and I’ll email the file to you.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Statistics include: • 16.5% But lots of people do anyway.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Sure, our email marketing software has some canned templates but they are very bland. Big but concise lead-in. Big lead-in helps keep users reading. An unopened email doesn’t generate leads whether is plain text or nicely designed html. So I decided to create one and share with you. Nothing beats good copy.