2009 Lead Management Price Pricing 
Customer Experience Matrix
JULY 8, 2009
Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Vendors showing significant growth ( highlighted in green ) are mostly new entrants with below-average prices: Pardot , OfficeAutoPilot and LoopFuse. ActiveConversion is not new but also has a low price point.
Customer Experience Matrix
FEBRUARY 4, 2009
Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To Pricing on their Web site is quite close to Marketo’s: $1,000 a month for a limited edition and $2,400 per month for all the bells and whistles, and no extra charge for installation.
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Online Marketing Institute
JULY 31, 2009
I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.
markempa
JUNE 28, 2007
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
Customer Experience Matrix
JULY 30, 2009
Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot originally used its lead database largely for analytics. But it added Salesforce.com integration in 2008, which also meant the leads and their activity history could be shared with sales people.
Customer Experience Matrix
JANUARY 31, 2010
If the administrator chooses, Salesforce.com users can also open a Marketing Studio portal to see the marketing calendar, assets, lead lists, activity requests, content reviews, project tasks and reports. Pricing of Marketing Studio is competitive with other high-end business marketing systems.
Industrial Marketing Today
JULY 9, 2010
The tools are wonderful – they do indeed automate many of the tasks you listed (email handling, lead management, nurturing, etc.). I would take this a little further. But here’s the thing: Inbound Marketing Automation, like most complex issues, is a Process.
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