markempa

SEPTEMBER 12, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

AUGUST 17, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

MAY 9, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

JULY 28, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

OCTOBER 19, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

OCTOBER 11, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So everyone cant be one. So everyone cant be one.

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

JUNE 14, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thats where you have the biggest influence.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JULY 21, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

markempa

JULY 13, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

NOVEMBER 17, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I agree with all of the suggestions in the case study.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

DECEMBER 21, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

JUNE 15, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

markempa

MARCH 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. My experience has been been around 45%.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

Webbiquity

JANUARY 2, 2013

Social media may be good for 99 things, but lead generation ain’t one of them. According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” B2B Lead Blog ). Lots more content = lots more leads.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

FEBRUARY 1, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 This new case study by MarketingSherpa demonstrates the practical application of the halo effect. This new case study by MarketingSherpa demonstrates the practical application of the halo effect.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

AUGUST 10, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive read both of them and they are terrific.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

MAY 23, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So after I read this study, Im left wondering.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Online Marketing Institute

NOVEMBER 4, 2010

To the first issue: expectations, it’s important to recognize that content syndication leads are not like most sales leads. When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

APRIL 18, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

MAY 24, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thought leadership is not what you say or write.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

markempa

MAY 28, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In some cases, it will negatively impact revenue.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

JUNE 15, 2009

The webinar will be held this Thursday, June 18, 2009 at 11:00am Pacific/2:00pm Eastern. Can marketing provide case studies, industry-specific interviews and/or thought pieces to support the solution sales is advocating for this prospect? Sign up today! How did you get into sales and marketing, and what you like most about it?

Thought Leadership 48

Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

Hubspot

AUGUST 5, 2014

My career didn''t really start until I launched this in 2009: Connections were made, interviews were set up and I eventually landed a job at an agency later that year. And that is how three years later I found myself with a Master of Arts in Religion (Biblical Studies) and working for an agency in the Triangle of North Carolina.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

markempa

MARCH 2, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Webbiquity

JANUARY 17, 2011

The types of photos women post most frequently are described in the study as “affectionate,&# such as pictures of family gatherings or friends hanging out and having a good time. Everyone Uses E-mail, But Blogging Is On the Decline [STUDY] by Mashable. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

markempa

MAY 18, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Why did I write the book?

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

AUGUST 1, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Please download it and pass it on.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

JANUARY 18, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Qualification 120

Lead Qualification Lead Generation Sales Qualified Leads B2B Sales 120

Online Marketing Institute

JULY 31, 2009

There are so many studies that talk about the need for CMOs and VPs of Marketing to quantitatively measure the postive impact of Marketing on a company's top line. I believe the companies that will succeed in the lead gen/demand creation world will come from one of two verticals. All rights reserved.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

SEPTEMBER 8, 2010

Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. In a recent study of high-level marketing executives, 70% plan new social media initiatives in 2010. Study: Americans’ Social Net Use On The Rise, But Services Not Entirely Wasted On The Young by MediaPost Online Media Daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Hubspot

DECEMBER 16, 2014

Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. From there, our lead gen program -- with email playing a key role -- began. Email became a key lead gen source for us. Lesson Learned #3: Inbound email marketing can also generate new leads. which brings me to another lesson.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28