Learn how to create content that improves your lead gen conversions
B2B Lead Generation Blog
JANUARY 26, 2009
B2B marketing efforts heavily rely on content as a lead generation incentive. To be effective in the lead gen cycle, this content has to be something your prospects yearn to read or view. During “ How to Create High Conversion Lead Generation Content " marketers will learn how to: Use the 7 Questions Method to create relevant, effective content. Use third-party content for inexpensive lead nurturing programs.