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B2B Marketing | Business to Business Marketing Information Portal

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B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. profile your customer base Advice on developing a picture of your customers to enable enhanced targeting and more meaningful insights. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im

Lead Generation Tips - Take 3 Hour Lunches

Smashmouth Marketing

The report details such information as the right time of day to call, the best day of the week, how the response time to a lead impacts conversion, etc. Target West Coast 11 am - 1 pm. Target East Coast 4 pm - 6 pm. Target West Coast 6 pm - 8 pm.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. A: Each blog is a success since they each have different target audiences and expectations.

10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. You may also do a regular eNewsletter to inform your customers and prospects about the great content you have created recently online.

5 tips to build more relevant and engaging lead nurturing emails

B2B Lead Generation Blog

Stage in the buying process : Be sure to provide different kinds of information to your prospect based on what point they are in the buying process. Industry vertical: Industry information will more than likely tell you what pains your prospects are experiencing, while company size will give you a hint as to the resources they have available to tackle these challenges. What part to they play in the buying process (influencer, decision maker, information gather).

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. However, by tracking your ability to get past such filters as Postini, Cloudmark and Outlook 2007, you can say, "Yes, I know the message didn’t reach your particular inbox, but the data shows that we are reaching about xx% of all the inboxes at businesses we target."

12 Lessons I’ve Learned from Writing 1,000 Blog Posts


The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. It helps keep you connected and informed. Online, they live forever, potentially reflecting as badly on you as on your target.

Ebooks and White Papers: A Complementary Pair

Savvy B2B Marketing

In many ways, white papers and ebooks are similar: Both should be targeted to a specific reader. And, according to the 2009 TechTarget Media Consumption Report , white papers and ebooks are also both popular in the awareness and consideration phases of the buying cycle.

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Ebooks and White Papers: A Complementary Pair

Savvy B2B Marketing

In many ways, white papers and ebooks are similar: Both should be targeted to a specific reader. And, according to the 2009 TechTarget Media Consumption Report , white papers and ebooks are also both popular in the awareness and consideration phases of the buying cycle.

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

One of the themes for marketers in 2009 is “doing more with less”. For more information on autoresponder emails, see my post “ Email Autoresponders 2.0 When someone signs up for an event, send on the event information to the registrant via email.

Are You Creating Necessary Content?

Junta 42

  I'm not talking about the information you create that talks about your products and services.    In this case, look at the type of information you distribute that educates your customers and positions you as an expert resource. In addition, is the information necessary for your customers' growth?  In this article , Mr. Magazine discusses the importance of publishers creating truly necessary information for target readers.

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10 Reasons Why You Won't Do Content Marketing (and continue doing the same thing)

Junta 42

Your company is set up to sell products or services, not to provide relevant and valuable information to customers and prospects. It takes a real mindset change to start thinking about your customers' informational needs as part of your marketing strategy. 12 (from Jonathan Kranz ): You don't know how to connect your knowledge/experience/expertise with the hopes, fears, desires and objectives of your target market.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

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How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. It needs to be engaging and be targeted to your intended audience.

7 Critical Steps to Getting Effective Survey Results

Savvy B2B Marketing

She is a veteran of the target marketing industry with 20+ years building innovative data and consulting solutions; a 10 years+ serial entrepreneur. When you have special data needs, often you are left with the only viable solution to get the exact information you need: a custom survey.

Got Content? 10 Steps to Repurpose Your Best B2B Assets

Savvy B2B Marketing

If you are looking for a way to highlight your best content, think about developing a series of emails on a targeted topic. They can be very targeted (and you can have multiple series covering different topics). Related posts: Are You Giving Your B2B Prospects Too Much Information?

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation Blog

« Now Announcing the "Start With A Lead" Podcast Show | Main | Your questions answered on Lead Generation via Podcasts » On building targeted lists for B2B Lead Generation Programs Would you buy this business card?

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Connect the Docs

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Google alerts pull a wide variety of information to you.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

Realized that the fact that Oracle and SAP visited is cool, but we can't really take targeted action on it since they have hundreds of individuals we could target. Nice to know someone there is sharing our information. He shared with me "LeadLander was designed to turn traditional web analytics statistics that benefit marketing staff into reports that benefit sales staff, by providing specific information about the companies and people visiting web sites.

Best of ClickDocuments "Connect the Docs" Blog in 2009

Connect the Docs

2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. How to pick the right content type to reach your target audience. You would first take notice of the person(aka target market segment) walking into the car dealership show room and then know what car(aka right content) to show them. Why not apply the same rule when choosing content type to reach your target audience?

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building. For B2C websites, the majority of content focuses purely on product information. B2B target keyword glossaries must be more robust.

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Survey Looks for Hostility to Behavioral Targeting, and Finds It

Customer Experience Matrix

Summary: a new survey found that most Americans oppose behavior-based Web targeting. As eMarketer pointed out in its article on the study , this conflicts with other surveys have found consumers receptive to targeted Web ads. Another series of questions found support for laws giving consumers rights to insist that companies delete their information. Tags: behavioral targeting privacy

Do Psychographics work in B2B Marketing & Sales?

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skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. to segment and target relevant markets. A few sales organizations absolutely do use company psychographics to target customers and to use specific outreach approaches to companies with varying psychographic profiles.

The Single Best PR Advice for 2009 – Think Like a News Organization

Marketing Edge

In the first Marketing Edge episode for 2009 we talk with Kevin Dugan, co-author of the Bad Pitch Blog. Meanwhile here’s an old PR versus new PR list for 2009, Kind of like a PR fashionista list. Consider information as it is perceived by a variety of communities impacted by your company, that’s who really determines news. News can be targeted by community participation, posted to a blog, included in a podcast and a variety of other means, you don’t need to blanket the world.

We seek RFPs for Innovation, not Inspiration

Confluent Forms

You can usually tell this by the information, or lack of information, that they provide in the RFP, and sometimes by the seemingly random insertion of buzzwords and industry jargon. And no, it's not a matter of how much information they put into the RFP, but the type of information that it contains. Are they asking you targeted questions, seeking potential answers to specific questions?


How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

If you have any questions, feel free to let me know, and if you’re interested I hope you can share this information with your readers. We ran an outreach campaign recently for a viral video (well, we wanted it to go viral thus some very targeted outreach). Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing.

Six Steps to a Successful Small Business Content Marketing Strategy

Content Marketing Today

In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. Establish as a primary content marketing goal to become a trusted source of information for your target buyers.

ReTweeting: Science or Art – Is 120 The New 140?

B2B Marketing Savvy

Being cited as an information source reinforces thought leadership and brand importance; gaining any level of viral messaging further impacts the marketing campaign.

Deconstructing Twitter: Analytics for Reach and Impressions

B2B Marketing Savvy

If the target community isn’t well represented in the follow list, who cares how large the list is. Without marketplace perspective, human analytics factoring in target audience community, anecdotal experiences and dialogue – the numbers are just numbers.

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6 Reasons Why Your Blog Is Your Most Important Social Media Tool

Content Marketing Today

And that sounds an awful lot like social media as Wikipedia defines it: Social media is information content created by people using highly accessible and scalable publishing technologies. You can provide an unlimited amount of vital information in a single location.

Developing a Marketing Communications Strategy

Cliff Allen on Marketing

Raising awareness of your product in your target market is where sales begin, and this is where marketing communications activities begin the selling process.

Best of 2009 (So Far): SEO Guidance, Part 4


Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis?

4 Ways to be a Better B2B Twitterer


Where can you find such information to share? You don't have to limit your tweets to purely practical content; information or news items that are odd, unexpected or trivial can add some life to your Twitter stream, provided they aren't overdone.


Best of 2009 (So Far): Search Engine Marketing


What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization?

B2B and the tourism industry: A strong digital strategy can make the difference

Integrated B2B

After experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. Target, target, target. The B2B tourism industry has been somewhat slower to embrace digital communication channels, but where some markets have effective, targeted digital B2B platforms, others have yet to realize the full potential of the media. With revenue increasing at an annual rate of 1.5 percent, the tourism industry is estimated to be worth USD 1.15

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Research shows small business owners struggle with Twitter

grow - Practical Marketing Solutions

In fact, Twitter topped the write-in list with small business decision makers praising the ability to get quick feedback and access relevant business information. One typical quote: “On Twitter, the people I follow provide me with more relevant links and information than any other tool.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2


Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How can you utilize rich media ads to take advantage of the coverage provided by Google's content network?