B2B Marketing | Business to Business Marketing Information Portal

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B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. profile your customer base Advice on developing a picture of your customers to enable enhanced targeting and more meaningful insights. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im

Lead Generation Tips - Take 3 Hour Lunches

Smashmouth Marketing

The report details such information as the right time of day to call, the best day of the week, how the response time to a lead impacts conversion, etc. Target West Coast 11 am - 1 pm. Target East Coast 4 pm - 6 pm. Target West Coast 6 pm - 8 pm.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. A: Each blog is a success since they each have different target audiences and expectations.

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

If you've already collected information from someone, avoid asking for it again at all costs. In countless examples it has led to increased response rates and reduced the time needed to execute campaigns by eliminating redundant steps when targeting multiple segments. We use a technique called "Progressive Profiling" where we collect addition information over time and build a more complete picture for the sale team.

Lead Generation Checklist - Part 2: Sales and Marketing – One Team

B2B Lead Generation Blog

Sales should be privy to invaluable information that will help them in their selling process. Next in the series, I’ll discuss how to clearly define your target market. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. In the first installment , I discussed tackling your organization’s mindset.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. It helps keep you connected and informed. Online, they live forever, potentially reflecting as badly on you as on your target.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

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So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

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How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. It needs to be engaging and be targeted to your intended audience.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Google alerts pull a wide variety of information to you.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

Realized that the fact that Oracle and SAP visited is cool, but we can't really take targeted action on it since they have hundreds of individuals we could target. Nice to know someone there is sharing our information. He shared with me "LeadLander was designed to turn traditional web analytics statistics that benefit marketing staff into reports that benefit sales staff, by providing specific information about the companies and people visiting web sites.

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation Blog

« Now Announcing the "Start With A Lead" Podcast Show | Main | Your questions answered on Lead Generation via Podcasts » On building targeted lists for B2B Lead Generation Programs Would you buy this business card?

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building. For B2C websites, the majority of content focuses purely on product information. B2B target keyword glossaries must be more robust.

Best of ClickDocuments "Connect the Docs" Blog in 2009

Ambal's Amusings

2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. How to pick the right content type to reach your target audience. You would first take notice of the person(aka target market segment) walking into the car dealership show room and then know what car(aka right content) to show them. Why not apply the same rule when choosing content type to reach your target audience?

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. to segment and target relevant markets. A few sales organizations absolutely do use company psychographics to target customers and to use specific outreach approaches to companies with varying psychographic profiles.

Survey Looks for Hostility to Behavioral Targeting, and Finds It

Customer Experience Matrix

Summary: a new survey found that most Americans oppose behavior-based Web targeting. As eMarketer pointed out in its article on the study , this conflicts with other surveys have found consumers receptive to targeted Web ads. Another series of questions found support for laws giving consumers rights to insist that companies delete their information. Tags: behavioral targeting privacy

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

If you have any questions, feel free to let me know, and if you’re interested I hope you can share this information with your readers. We ran an outreach campaign recently for a viral video (well, we wanted it to go viral thus some very targeted outreach). Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing.

ReTweeting: Science or Art – Is 120 The New 140?

B2B Marketing Savvy

Being cited as an information source reinforces thought leadership and brand importance; gaining any level of viral messaging further impacts the marketing campaign.

Deconstructing Twitter: Analytics for Reach and Impressions

B2B Marketing Savvy

If the target community isn’t well represented in the follow list, who cares how large the list is. Without marketplace perspective, human analytics factoring in target audience community, anecdotal experiences and dialogue – the numbers are just numbers.

4 Ways to be a Better B2B Twitterer

WebMarketCentral

Where can you find such information to share? You don't have to limit your tweets to purely practical content; information or news items that are odd, unexpected or trivial can add some life to your Twitter stream, provided they aren't overdone.

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis?

SEO 1

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization?

Research shows small business owners struggle with Twitter

grow - Practical Marketing Solutions

In fact, Twitter topped the write-in list with small business decision makers praising the ability to get quick feedback and access relevant business information. One typical quote: “On Twitter, the people I follow provide me with more relevant links and information than any other tool.

B2B and the tourism industry: A strong digital strategy can make the difference

Integrated B2B

After experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. Target, target, target. The B2B tourism industry has been somewhat slower to embrace digital communication channels, but where some markets have effective, targeted digital B2B platforms, others have yet to realize the full potential of the media. With revenue increasing at an annual rate of 1.5 percent, the tourism industry is estimated to be worth USD 1.15

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How can you utilize rich media ads to take advantage of the coverage provided by Google's content network?

Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel

Modern B2B Marketing

Here are my takeaways from the session: 5 Tips for email marketing best practices from Salesforce.com’s Robin Daniels : Targeted Lists - Segment your audience to get more out of your email campaigns. I do wish there was more information on metrics and testing, but overall a great session.

Lead Generation Tip - Take 3 Hour Lunches

Smashmouth Marketing

The report details such information as the right time of day to call, the best day of the week, how the response time to a lead impacts conversion, etc. Target West Coast 11 am - 1 pm. Target East Coast 4 pm - 6 pm. Target West Coast 6 pm - 8 pm.

ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Then we can share more information. Talk directly to the target audience when creating lead generation campaigns and messages. B2B Lead Generation Benchmark Study 2009. Think quickly.

Buyers Increase Use of New Info Sources

WriteSpark

Buyers involved in large purchase decisions are more hungry than ever for information resources, according to an article published by Marketing Sherpa. Business news and information websites.

ClickLaunch: The Content Marketing PlayBook

Ambal's Amusings

We have invited Joe Pulizzi and Jonathan Kranz the authors of The Content Marketing Playbook to get an insider look into the making of this great and informative eBook. Joe Pulizzi: Content marketing seems to be the buzz word for 2009.

Lead Generation Tip - Take 3 Hour Lunches

Smashmouth Marketing

The report details such information as the right time of day to call, the best day of the week, how the response time to a lead impacts conversion, etc. There were days in my lead gen life where I could have easily left for lunch and not come back for four hours.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Find: information that helps them understand what they need to know to make the best decision. With each story, be sure to include links to other relevant information that supports the specific piece of the overall story.

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Ambal's Amusings

We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. You will lose the target white paper reader that has a short attention span.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Many marketers focus on conversion rates of specific phrases or banners and are ignoring other valuable information. Is it not clear who your targeted visitors are?

ROI 2

Email Marketing Gone Wrong - It's not the 1990s Anymore

Anything Goes Marketing

This email may have cut it 1999 but will be deleted or never make the inbox in 2009. Including images in an email is actually a good idea depending on the email and the target audience. In 2009, you need to ensure that emails are highly personalized.

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members. If you target federal, state and local government, there is no other source of research and data.

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. How you help buyers learn is both critical to their retention of the information and their ability to influence other project stakeholders. You’re creating value by giving them useful information in digestible, bite sized chunks.

B2B Sales Leads from Data Services - Smashmouth Review

Smashmouth Marketing

Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members. If you target federal, state and local government, there is no other source of research and data.

Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

Tweet. I just finished reading two books about trust, Trust Agents and The Trusted Advisor.

ClickInsights: How to choose a white paper syndication partner?

Ambal's Amusings

White Paper Syndication Options for Technology Marketers report has great information on the following: List of Syndication Partners. To choose the right partner (or partners), ask the following: Do you reach my target audience?

Marketing-for-Leads Guide: Step 10 – How will you reach the best prospects?

Sales Lead Insights

After you have identified the right companies and contacts to target with your B2B lead generation efforts, you need to determine the best ways to reach them. The first step is to determine to what media your target audience is exposed to.