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Video for Financial Services: Banking and Beyond

Vidyard

YouTube is one of the main places, if not the first, people look for “how to” information on a new product. Meanwhile, Deloitte reported that an increasing percentage of insurance buyers prefer digital channels for researching and managing policies, however, 68% still prefer to speak to an agent before purchase.

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Video for Financial Services: Banking and Beyond

Vidyard

YouTube is one of the main places, if not the first, people look for “how to” information on a new product. Meanwhile, Deloitte reported that an increasing percentage of insurance buyers prefer digital channels for researching and managing policies, however, 68% still prefer to speak to an agent before purchase.

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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

> Information Outlook Online. > > Information Outlook Online. > > Information Literacy in the Workplace. Information Literacy in the Workplace. Information Literacy in the Workplace. Information Outlook, Vol. Information Literacy in the Workplace. Information overload.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. They are very effective in delivering the right information to satisfy the diverse needs of the various stakeholders within your prospects’ companies. of Tiecas, Inc.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Privacy Policy | Site designed by AMAInteractive a div.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

And they use different sources to get their information. Privacy Policy | Site designed by AMAInteractive a div. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Their activities enrich and inform our products and services.