• HUBSPOT  |  MONDAY, APRIL 3, 2017
    [2009, Industry] 7 Creative Stunts People Used to Land Their Marketing Dream Jobs
    If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn't cut it. For your inspiration and amusement, we've put together a list of seven creative approaches used by real job seekers in the marketing and advertising industries. Hire Me" is a three-minute music video Biedrzycki created back in 2009 to use in place of a traditional resume and cover letter. Image Credit: Alec Brownstein via YouTube.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [2009, Industry] The Stories Behind 5 Social Networks That Never Caught On
    They cited a disastrous site redesign in 2009, after which traffic and users plummeted. At the time, YouTube and Google+ were outpacing Orkut’s growth, so Google refocused on these platforms in an attempt to compete against Facebook on social media. Publish blog content with a diverse array of examples and case studies from different brands and experts in your industry. What was the first social network you ever joined?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [2009, Industry] Social media strategy leaders: Kerry Gallagher
    Throughout her career, Kerry has worked in social media at not-for-profits, agencies, and in the insurance and finance industries. I graduated from college in 2009 and found myself in a tough economic environment. This job exposed me to many industries and not-for-profits, where I found similarities and differences in their needs. I also learned what it was like doing social media in a regulated industry. Banking is even more regulated than the insurance industry.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [2009, Industry] All your best content may now be considered fake news
    Even if your raison d’être isn’t extreme like Breitbart, relying only on sites like LinkedIn , Medium, Facebook, Twitter, Google+, Tumblr, WordPress.com, Blogger, YouTube , Flickr, Vimeo, Instagram, or Snapchat to populate and propagate your brand online puts a lot of responsibility onto the shoulders of platforms that are not only not owned or controlled by you, but might not offer you the best copyright terms. The real bloodbath started in 2009.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 25, 2016
    [2009, Industry] How to become an influencer (even if you’re a little guy!)
    Back in 2009, I started a Twitter account because I saw the potential to have a worldwide presence. What many of you don’t know about me is I have also built another little brand from scratch, in an entirely new industry. Bear in mind that when I started, I was neither in the fashion industry nor in a place where I could easily integrate with what I had already accomplished. No matter what industry you’re in, you need to be proactive.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [2009, Industry] Skyword’s Top Takeaways from Content Marketing World 2016
    ” LEGO values storytelling more than most brands—of course creating the LEGO Movie a few years ago with its team in Los Angeles, but also across YouTube and other social media channels. ” That’s why the brand drives up to 26 years of video content views every day on YouTube. As Crestodina said, that will make you “the primary source for an important piece of data in your industry”). Could people trust a large institution in 2008 and 2009?
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [2009, Industry] Top 10 Advantages of Online Marketing for Professional Services
    As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. Perhaps your blog post uses a YouTube video to illustrate a key point. Email marketing, keyword phrase targeting , and other strategies can help you target a tailored message with laser precision to, say, the CIOs of the hundred largest businesses in your industry. Any Industry C-Suite Topics Online MarketingOnline marketing is growing in popularity – and importance.
  • ACT-ON  |  WEDNESDAY, MAY 18, 2016
    [2009, Industry] 7 Things About Online Reviews Every B2B Business Needs to Know
    Industry-wide research reports or surveys of what people think of different B2B services. Of course, that’s not a B2B study (though some restaurants definitely benefit from their business clientele) and it’s only for one segment of an industry. That’s according to a 2009 Convergys Corporation study, and I can’t imagine that the effect isn’t still with us. So he took it to YouTube. Ever wondered what people say about you behind your back?
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [2009, Industry] How 3 Insurance Companies Took Content Marketing by Storm
    ” On the surface, the perception of the insurance industry can be a huge hurdle. And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now. While the head of the company wouldn’t let him blog on its behalf, Hanley started his own website, RyanHanley.com , and filled it with his knowledge of the industry. “Let’s face it,” said Matt Johnson, State Farm’s former head of digital marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [2009, Industry] When all the hard work on social media … just doesn’t work
    Industry leaders jumped on board at the beginning as well. Social media has changed since I first drank the Kool-Aid back in 2009. I created 146 blog posts, produced and hosted over a hundred Ray2Go and RayBunch YouTube Shows. You can view past Ray2Go shows on my YouTube Channel or the audio podcast on Soundcloud. Industry leaders jumped on board at the beginning as well. I’ve known Ray Hiltz for nearly five years.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 13, 2016
    [2009, Industry] Why Investigative Journalism Should Be Part of Your Content Strategy
    Uncovering the scandal boosted The Globe ‘s industry and street cred. Click here to view the video on YouTube. Laura Ling and Euna Lee aren’t smalltimers—they were imprisoned in North Korea when investigating human trafficking in 2009. The recent Oscar-winning film, Spotlight , raised an important question.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 22, 2016
    [2009, Industry] Break the mold: Why content marketing needs to be like a chalupa
    We need to look to the fashion industry for content inspiration … and maybe even Taco Bell! If this doesn’t describe the situation in your industry, it probably will. How does the fashion industry get its “content” viewed? Here’s a company that thinks like the fashion industry: Taco Bell. Streaming video + YouTube + Blog + Slideshare. Click here if you can’t see the video to view on YouTube: Vrin travel video.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [2009, Industry] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Back in 2009, I ran an experiment. Or, if you feel so inclined, why not publish regular videos on YouTube? Industry associations, trade groups and business partners are always interested in having an outside expert speak. For six months, I dedicated myself to making a number of cold calls – every single day. It was dreary, mind-numbing work. I hated every minute of it. But it worked.
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [2009, Industry] Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off
    Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. Thanks to their endorsement and a handful of other high-brow mentions -- Martha Stewart's Kale Slaw recipe published in the August 2009 copy of Martha Stewart Living and Gwenyth Paltrow's 2011 kale chip segment on Ellen -- kale quickly made its way into the public eye.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [2009, Industry] 8 Ways Home Builders Can Use Houzz for Lead Generation
    Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. Houzz provides a quick and easy YouTube tutorial to help you add keywords correctly. Houzz provides a quick YouTube tutorial for this feature, as well. If you are selected, you’ll receive free national exposure from one of the most important websites in the home building industry.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [2009, Industry] 87 New (Really) Marketing Automation Stats
    It’s from 2009. Raab Associates, Marketing Automation 2014 Industry Overview , Feb 2014). Industry estimates show that data decays at a rate of 25% to 30% per year. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). Top B2C platforms: Facebook (89%), Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%), and Pinterest (53%). This is a January 2015 update to the original April 2014 post.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 17, 2014
    [2009, Industry] 4 SEO Link-Building Changes You Need to Know
    Search engine optimization (SEO) is constantly evolving, and unless you work in the industry, it can be hard to keep track of all of the changes. You also want to make sure your links are highly relevant to your industry. Guest blogging is dead When I first started doing SEO writing in 2009, I often got paid to write guest posts for blogs in exchange for – you guessed it – a link to the site that paid me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [2009, Industry] Should you make the leap into sponsored content?
    She pointed out the number of young YouTube stars who are being paid to peddle everything from candy bars to backpacks withot disclosing that this is paid advertsing. Donna Moritz This has become a massive industry involving lifestyle, food, travel and fashion bloggers here in Australia. I took my first sponsored post back in 2009 and was written up as the Devil. The sponsored content wasps are swarming!
  • CHRIS KOCH  |  MONDAY, MAY 19, 2014
    [2009, Industry] What Pisses off the Man Who is the Face of 3D Printing
    Indeed, when he began uploading the videos to the internet (this was pre-YouTube days), they got tens of thousands of views. From that base emerged MakerBot in 2009, which was co-founded by Pettis and two others. When we think about the industrial supply chain, we can’t forget the resources that ultimately make it happen when they grow up: children. Latest Post Marketing Strategy 3D printing Apple Bre Pettis Brooklyn MakerBot MakerBot Industries NYC Resistor Pettis
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, Industry] 70 New (Really) Marketing Automation Stats
    It’s from 2009. Raab Associates, Marketing Automation 2014 Industry Overview , Feb 2014). Industry estimates show that data decays at a rate of 25% to 30% per year. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). Top B2C platforms: Facebook (89%), Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%), and Pinterest (53%). They’re getting old.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, Industry] 70 New (Really) Marketing Automation Stats
    It’s from 2009. Raab Associates, Marketing Automation 2014 Industry Overview , Feb 2014). Industry estimates show that data decays at a rate of 25% to 30% per year. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). Top B2C platforms: Facebook (89%), Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%), and Pinterest (53%). They’re getting old.
  • CHRIS KOCH  |  FRIDAY, JANUARY 31, 2014
    [2009, Industry] How Jimmy Fallon Redefined the Celebrity Biography
    English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). A YouTube Prototype. When Fallon did his audition in 1998, YouTube didn’t exist. Michaels, the TV industry’s heat-seeking missile of undiscovered comedy talent, saw something unique in Fallon. Should the Industry Try to Capitalize on It? We’ve been talking to some entertainment industry experts at SAP and other companies to figure out how online will affect the future of entertainment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 20, 2014
    [2009, Industry] Case study: Creating social media benefits in a regulated industry
    “In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said. People even asked me to post some of my own music on YouTube, so I did. ” Twitter — “I have had a Twitter account since 2009 but I am only starting to learn to use this effectively now. ” YouTube — “There is no question that a video channel is an important way to establish a human connection.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 23, 2013
    [2009, Industry] Is Your Social Media Consultant an Expert or a Wannabe?
    According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. We’ve been blogging, tweeting and marketing on Facebook since 2009 and on LinkedIn since 2004, for our company and for our clients.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [2009, Industry] Driving Engagement through Social Media for Healthcare Providers
    Author: Dayna Rothman Historically, the healthcare industry has been slow to adopt digital marketing practices. And to learn more about the state of digital marketing in healthcare, download our new ebook How to Leverage Digital Marketing in the Healthcare Industry. They used social media, content marketing , and YouTube to ramp up their efforts and get the community involved–and all for a good cause.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [2009, Industry] Mary Meeker's Newest Internet Trends Report a Must-Read for Marketers
    It’s now the #4 social media site, behind Facebook, YouTube and Twitter. Mobile traffic represents 15% of all internet traffic, versus less than 1 percent in May 2009. What stands out to you for the inbound marketing industry? Mobile internet usage is soaring past desktop usage. Wearable computing is poised to supplant mobile computing as the hot new thing. Basic business processes, things like logistics, manufacturing, and transportation are being reinvented.
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [2009, Industry] The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]
    Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). Yes, yes, that’s exactly what the Queensland Board of Tourism did in 2009 in a remarkable campaign that relied on a most unlikely media channel -- the "Jobs" section of newspapers. re·mark·able.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [2009, Industry] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement.
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [2009, Industry] What's the Deal With This Whole 'Context Marketing' Thing?
    Our 2012 State of Inbound Marketing Report , for example, showed that the average budget spent on company blogs and social media increased from 9% in 2009, to 21% in 2012. And LinkedIn, YouTube, Facebook, and Twitter were considered "useful" or better by over 60%. For a while now, the industry has been leading up to the next phase of marketing that is finally here in full swing -- context marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 14, 2012
    [2009, Industry] Klout overhauls its business model, but does it answer its critics?
    “Our goal is to lead the industry in matters of privacy protection.” Spammers almost killed Twitter in 2009 and Quora in 2010. But after several years of effort, Klout is still missing out on a real gold mine of online influence — blogs and YouTube videos. You can also connect YouTube, Instagram, Tumbler, Blogger, WordPress, Lastfm and flickr, but they don’t compute in your score.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 29, 2012
    [2009, Industry] 44+ Mobile Marketing Statistics for the B2B Internet Marketer
    The share of adult cell phone owners who have downloaded an app to their phone nearly doubled in the past two years – rising from 22% in September 2009 to 38% in August 2011 ( source ). 200 million plus YouTube views occur on mobile devices per day. The mobile media sector alone reached the $1 billion revenue mark faster than any communications industry in history in 2008, taking only five years compared with 16 for the internet.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [2009, Industry] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    Also noted: • One in four Americans watches a YouTube video every day. • In the coming year, 77% of companies plan to spend more on YouTube; three-quarters plan to increase spending on Facebook and blogs, and 73% will invest more on Twitter. But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.”
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [2009, Industry] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    Among the hard numbers he lists: according to a social media industry study , 72% of companies active in social media report higher website traffic, 62% say it has improved search engine rankings, and 48% say it has increased sales. Kent Lewis packs an incredible amount of useful information into this concise post, which outlines tactics for marketing success, illustrated with real-world examples, for Facebook, Twitter, LinkedIn, Google+, YouTube, SlideShare, Quora and Foursquare.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [2009, Industry] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Over 2 billion videos are viewed every day on YouTube.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [2009, Industry] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. 9 new rules for YouTube marketing by iMedia Connection. And “Rule 2: You can’t make it on YouTube alone…even with close to 2.0 going to YouTube and running a search or clicking around the featured or related videos).
  • HUBSPOT  |  TUESDAY, JUNE 7, 2011
    [2009, Industry] The Ultimate List: 24 of the World’s Largest Social Networks
    Sometimes, we include YouTube, LinkedIn and Foursquare in that category. A 2009 study of 1000 people found out that the main social network in France is Copains d’Avant. With 35 million professionals, Viadeo offers opportunities to manage your business network, connect with industry experts and advance your career. In 2009, Zoo was announced the largest social network in Greece. Nowadays, when we talk about social media, we usually mean Twitter and Facebook.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2011
    [2009, Industry] The 2011 #Nifty50 Top Twitter Men Reprise
    What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. Consults major corporations on social media strategies, reputation management strategies, risk management strategies, and social media growth and scalability in manufacturing, healthcare, IT service, technology, publishing, and CPG industry segments.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [2009, Industry] The Rise of the Content Marketer « The Effective Marketer
    Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [2009, Industry] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [2009, Industry] Case study: Fast-growing B2B expands social media exposure
    I invited him to share his inspiring success story … When I started at Hinda Incentives in 2009, we had very little digital marketing efforts outside of a website and a Google AdWords account. Since that time, we’ve established a presence on multiple social marketing channels and positioned ourselves as an industry leader in the social space. Hinda is an established player in the incentive and recognition industry.
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [2009, Industry] Best Social Media Stats, Facts and Marketing Research of 2010
    Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. 54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. last year (2009).
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [2009, Industry] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    She then offers five recommendations for B2B Facebook use including offering a mix of original content and industry news, and asking questions. Debbie Hemley offers “26 practical ways to use good content for your Facebook pages, everything from A to Z,&# literally–starting with Alltop and business updates and running all the way through YouTube and Zen. Best Facebook Marketing Tips and Guides of 2009. It’s hard to overstate the impact of Facebook.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [2009, Industry] 90 Tips to Make Your Blog Rock
    Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write about industry News – whats happening this week, this month 2. Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2009, Industry] 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
    In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. There are no guarantees that your industry will have this same behavior, so make sure to observe what happens in a typical month, and do you balloon experiment with an analytical mindset.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [2009, Industry] 12 Social Media Tools for B2B Pre-Event Marketing
    LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2009, Industry] B2B social media case studies - 3 you can learn from and why they work
    The results speak for themselves: 134 million-plus views on YouTube (1 million-plus for many videos including 8 million-plus for the recent iPad clip ), numerous awards and most importantly, a 700 percent increase in sales since the campaign started in 2006. One of their key strategies is to aggregate industry content for customers and potential customers–making it easier for them to find important information they need.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2009, Industry] 5 Proven Strategies for B2B Social Media Marketing
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting.
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [2009, Industry] 5 Proven Strategies for B2B Social Media Marketing
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. Now You Can Smell Like YouTube Sensat.
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [2009, Industry] What the Future Holds for B2B Social Media Marketing
    Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [2009, Industry] 17 Compelling and Highly Usable B2B Marketing Statistics
    One of the best sources of information is industry statistics. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013 Online accounted for 7% of the B2B marketing mix in 2008.
  • DELICIOUS B2BMARKETING  |  SUNDAY, OCTOBER 31, 2010
    [2009, Industry] The 39 Social Media Tools I’ll Use Today
    I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more. TubeMogul For video upload and syndication, I often use TubeMogul , which allows you to upload a single video clip to dozens of video sites – not just YouTube. Helps us all in the industry!
  • WEBBIQUITY  |  TUESDAY, OCTOBER 5, 2010
    [2009, Industry] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
    Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, OCTOBER 2, 2010
    [2009, Industry] High-Performance Email Marketing for Attracting and Engaging.
    Home Marketing Matters About Contact B2B Marketing Store Company Website High-Performance Email Marketing for Attracting and Engaging Industrial Buyers by Achinta Mitra on October 2, 2010 in B2B E-Mail Marketing , B2B Lead Generation , Industrial Marketing Strategies In today’s “do more with less” industrial marketing environment, email marketing continues to be a productive marketing tool despite all the reports about its declining effectiveness.
  • MLT CREATIVE  |  THURSDAY, SEPTEMBER 30, 2010
    [2009, Industry] B2B Marketing Events Around The World – Oct 2010
    The changing nature of our industry propels us to stay on top of the latest trends. Here's what's on tap for marketing industry events for October. October 14, Driving Sales with Integrated Marketing Atlanta, GA: Manheim embarked on a new strategy in 2009 to move away from traditional telemarketing and to make interactive marketing and its web site the hub of all marketing activity. Meeting and learning from other professionals helps us do our jobs better.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 27, 2010
    [2009, Industry] Have Digital Marketing and Social Media Killed the Industrial.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? Every disruptive technology is known to cause major upheavals in any industry. I service industrial companies, as you do.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 21, 2010
    [2009, Industry] Can social media change your company’s culture? I doubt it.
    Rules, regulations and customs of an industry (defense contractors, law firms). So the idea that you could transform a company culture just because it needs to create a Twitter account or YouTube channel is probably fanciful. How grainy, home-made videos of brides falling at weddings have been replaced as the most popular YouTube videos by glossy corporate mini-movies. I took this photo in 2009 and it reminds me of the fortress-like characteristics of corporate culture!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 21, 2010
    [2009, Industry] Can social media change your company’s culture? I doubt it.
    Rules, regulations and customs of an industry (defense contractors, law firms). So the idea that you could transform a company culture just because it needs to create a Twitter account or YouTube channel is probably fanciful. How grainy, home-made videos of brides falling at weddings have been replaced as the most popular YouTube videos by glossy corporate mini-movies. I took this photo in 2009 and it reminds me of the fortress-like characteristics of corporate culture!
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 20, 2010
    [2009, Industry] B2B Lead Generation Using a Business Blog
    Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. It should be noted that we are talking about general B2B companies here and not specifically the industrial sector.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 13, 2010
    [2009, Industry] Variety of Content is the Key in the Early Stages of the.
    In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [2009, Industry] Best Social Media Stats and Market Research of 2010 (So Far)
    30% of social media users access a social media site “several times a day,&# up from 18% in 2009. Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. 85% view company blogs as “useful,&# while 71% said the same for Twitter (up from just 39% in 2009). Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing. Social Media Revolution by YouTube.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, SEPTEMBER 3, 2010
    [2009, Industry] Content Auditing and Mapping it to the Industrial Buy Cycle
    Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.” Industrial giants have deep pockets to create marketing content on a daily basis.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 24, 2010
    [2009, Industry] Is Your Industrial Website Still Just a Business Card?
    Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Map your content to each stage of the industrial buying cycle.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 20, 2010
    [2009, Industry] 5 Things Industrial Marketers Must Do to Attract Engineers and.
    So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 17, 2010
    [2009, Industry] The Twofold Benefit of Optimizing Marketing Content
    Home Marketing Matters About Contact B2B Marketing Store Company Website The Twofold Benefit of Optimizing Marketing Content by Achinta Mitra on August 17, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Search Engine Optimization (SEO) Online optimization is usually associated with natural or organic search engine optimization (SEO). an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 10, 2010
    [2009, Industry] Optimizing Your WordPress Business Blog
    Home Marketing Matters About Contact B2B Marketing Store Company Website Optimizing Your WordPress Business Blog by Achinta Mitra on August 10, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog , Search Engine Optimization (SEO) Probably the biggest benefit of creating a business blog is to engage with your readers, build deeper relationships and convert most of them into paying customers.
  • HUBSPOT  |  THURSDAY, AUGUST 5, 2010
    [2009, Industry] Social Media Marketing Lessons From Justin Bieber
    As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. His debut album, My World , was the highest grossing debut by any artist in 2009 and he is the first artist in history to have seven songs from his debut album reach the “Billboard Hot 100.” When Justin was discovered, he had 5 videos on YouTube, with the highest viewed having about 70,000 hits.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 3, 2010
    [2009, Industry] Industrial and B2B Customer Engagement Simplified
    Home Marketing Matters About Contact B2B Marketing Store Company Website Industrial and B2B Customer Engagement Simplified by Achinta Mitra on August 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Social Media Marketing More and more industrial and B2B marketers now view customer engagement as the key to driving incremental sales and revenues.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 29, 2010
    [2009, Industry] The Disconnect Between B2B Content Marketing and Customer Engagement
    Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer.
  • HUBSPOT  |  TUESDAY, JULY 27, 2010
    [2009, Industry] 4 Business Blogging Lessons From Google's Chief Blogger
    This armada spans dozens of blogs, Twitter profiles, YouTube and more recently, Facebook. She also developed Google’s corporate strategy using Twitter in 2009; in the first six months, @Google gained more than 2 million followers, making it one of the largest corporate Twitter accounts. I often advise creating an editorial calendar that people can track and contribute to with ideas - customer stories, presentations from events, commentary, feedback, industry trends, etc.
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [2009, Industry] 19 New Featured Sources on the B2B Marketing Zone
    It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B Voices ( Trade Youtube Twitter Leads Sales ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). The hard questions about social media for B2B solutions providers , June 11, 2009.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 23, 2010
    [2009, Industry] 5 Rules of Website Redesign for Engaging Engineers and Industrial.
    Home Marketing Matters About Contact B2B Marketing Store Company Website 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers by Achinta Mitra on July 23, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Industrial Websites , Website Design & Development If you are a manufacturer or a provider of technical services, your website needs to be aligned with the buying process of your prospects and customers.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 20, 2010
    [2009, Industry] Can Industrial and B2B Marketers Learn Creative Problem Solving.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [2009, Industry] Is Content Curation an Easy Way for Content Marketers to Do More.
    by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JULY 9, 2010
    [2009, Industry] Don't Count on Marketing Automation to Solve All Your Lead.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Don’t Count on Marketing Automation to Solve All Your Lead Generation Problems by Achinta Mitra on July 9, 2010 in B2B E-Mail Marketing , B2B Lead Generation , Industrial Marketing Automation , Industrial Marketing Strategies Some B2B marketers tend to think of Marketing Automation as the silver bullet that will solve their lead generation crisis.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 6, 2010
    [2009, Industry] Translate Features into Benefits if You Want Your Marketing.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 1, 2010
    [2009, Industry] What Not To Do For Better B2B Customer Relationships
    Home Marketing Matters About Contact B2B Marketing Store Company Website What Not To Do For Better B2B Customer Relationships by Achinta Mitra on July 1, 2010 in Industrial Marketing Automation , Industrial Marketing Strategies , Sales Strategies Building a trusting relationship in complex industrial sales is hard enough without things being messed up even more because your sales reps fail to do the basics.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 29, 2010
    [2009, Industry] How Relevant Marketing Content Helps B2B Branding
    Home Marketing Matters About Contact B2B Marketing Store Company Website How Relevant Marketing Content Helps B2B Branding by Achinta Mitra on June 29, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Integrated Industrial Marketing Branding is usually not a popular topic in B2B marketing, especially in the industrial sector. What has been your experience with building a B2B or industrial brand?
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 24, 2010
    [2009, Industry] Social Media with Email Marketing – is it the Super Combo?
    by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. I was curious to find out if these trends held true for the industrial sector.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JUNE 19, 2010
    [2009, Industry] Creating Relevant B2B Marketing Content: Walk the Talk
    Home Marketing Matters About Contact B2B Marketing Store Company Website Creating Relevant B2B Marketing Content: Walk the Talk by Achinta Mitra on June 19, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing There is plenty of advice out there about engaging B2B and industrial buyers with relevant marketing content at every stage of the buying cycle.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 15, 2010
    [2009, Industry] Successful Industrial Websites Require Part DiY and Part.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Successful Industrial Websites Require Part DiY and Part Professional Help by Achinta Mitra on June 15, 2010 in Industrial Websites , Website Design & Development One trend that I have noticed lately with my industrial and engineering clients is that they want to take more of the work in-house. I am referring to updating, maintaining and sometimes marketing their industrial websites.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JUNE 12, 2010
    [2009, Industry] B2B Websites: To Publish Prices, Or Not To Publish…That Is The.
    Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP).
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JUNE 8, 2010
    [2009, Industry] Shortening the Industrial Buy Cycle in 5 Simple Steps
    Home Marketing Matters About Contact B2B Marketing Store Company Website Shortening the Industrial Buy Cycle in 5 Simple Steps by Achinta Mitra on June 8, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Search Engine Optimization (SEO) , Website Design & Development The other day I read an interesting article titled “5 Steps To Shorten The B2B Buying Cycle” by Kerry Spellman , Client Relationship Manager at iProspect.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JUNE 3, 2010
    [2009, Industry] How Lack of Marketing Content Can Derail Your Website Redesign Project
    Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MAY 31, 2010
    [2009, Industry] Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog by Achinta Mitra on May 31, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Industrial Websites , Search Engine Optimization (SEO) Instead of an industrial marketing strategies post that I typically write, this is more of an implementation post.
  • WEBBIQUITY  |  SUNDAY, MAY 30, 2010
    [2009, Industry] What’s So Funny About Social Media and Online Marketing?
    From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Billy Mays’ Resurrectifier Commercial – YouTube. Top 5 Media Industry Parody Videos – a Little Too Close for Comfort? Resco Packer-Viking Week – YouTube. Evian Roller Babies international version – YouTube.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 26, 2010
    [2009, Industry] Deconstructing the Four Stages of the Industrial Buy Cycle
    Home Marketing Matters About Contact B2B Marketing Store Company Website Deconstructing the Four Stages of the Industrial Buy Cycle by Achinta Mitra on May 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Integrated Industrial Marketing B2B marketers agree that lead generation and nurturing campaigns must deliver relevant content to their target audience to be successful. Achinta offers his industrial clients marketing for engineers by an engineer.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 21, 2010
    [2009, Industry] How to Use a B2B Blog to Win Customers and Influence Prospects
    Home Marketing Matters About Contact B2B Marketing Store Company Website How to Use a B2B Blog to Win Customers and Influence Prospects by Achinta Mitra on May 21, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Blog , Industrial Marketing Strategies I admit my headline is a play on Dale Carnegie’s bestseller, “ How to Win Friends and Influence People.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 18, 2010
    [2009, Industry] Top 10 Clichés to Avoid in B2B Marketing Content
    Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) Let me end this post with a humorous video that I found on YouTube. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 14, 2010
    [2009, Industry] 7 Strategies for Using Content to Market Industrial Products
    Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 11, 2010
    [2009, Industry] Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead Generation by Achinta Mitra on May 11, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Sales Strategies I recently read a news release put out by Infogroup on their SalesPulse Survey of B2B sales professionals conducted jointly with OneSource , an Infogroup company. Company news and industry SIC codes tied for third.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 7, 2010
    [2009, Industry] The Role of B2B Marketing is Shifting from Lead Generation to.
    Home Marketing Matters About Contact B2B Marketing Store Company Website The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation by Achinta Mitra on May 7, 2010 in B2B Lead Generation , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies For as long as I can remember, B2B marketers have considered lead generation as their primary focus. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 5, 2010
    [2009, Industry] Using Content to Move Prospects Forward in the Sales Cycle
    Home Marketing Matters About Contact B2B Marketing Store Company Website Using Content to Move Prospects Forward in the Sales Cycle by Achinta Mitra on May 5, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Sales Strategies We often think of online content as the text on a web or blog page. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MAY 3, 2010
    [2009, Industry] How to Make Your Business Blog Be All It Can Be
    Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company? One way or another, you want it to be an integral part of your industrial marketing efforts in generating leads and driving sales.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, APRIL 30, 2010
    [2009, Industry] 7 “Rs” for B2B Marketing Content Planning
    Home Marketing Matters About Contact B2B Marketing Store Company Website 7 “Rs&# for B2B Marketing Content Planning by Achinta Mitra on April 30, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies [This is a guest post by Ardath Albee and is a great follow up to my earlier post, Focus on Content in B2B Marketing and my own 5Rs for creating content ] Content is the fuel for eMarketing.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, APRIL 28, 2010
    [2009, Industry] A Blogging Style to Call Your Own
    Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 26, 2010
    [2009, Industry] Focus on Content in B2B Marketing
    Home Marketing Matters About Contact B2B Marketing Store Company Website Focus on Content in B2B Marketing by Achinta Mitra on April 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Social Media Marketing Lately all the talk in B2B marketing has centered on social media. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, APRIL 22, 2010
    [2009, Industry] The Distribution Trap – How Innovations Become Commodities
    Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, APRIL 21, 2010
    [2009, Industry] Generating More “Educated Leads” on a Small Budget
    Home Marketing Matters About Contact B2B Marketing Store Company Website Generating More “Educated Leads” on a Small Budget by Achinta Mitra on April 21, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Doing more with less is pretty much the mantra du jour in industrial and B2B marketing these days. Achinta offers his industrial clients marketing for engineers by an engineer.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, APRIL 20, 2010
    [2009, Industry] Social Media and B2B Marketing Do Pair Well
    Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media. Industry Report Overview from Michael A. Have Digital Marketing and Social Media Killed the Industrial Sales Job?
  • B2B MARKETING ZONE POSTS  |  MONDAY, APRIL 5, 2010
    [2009, Industry] Top 25 Articles and 8 Topics in B2B Marketing for March 2010
    Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year.
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