Marketing Insider Group

JANUARY 31, 2013

But now I want to continue to bring in ideas from industry insiders, thought leaders and social business innovators. I started my career in the CPG industry and worked in a variety of sales and marketing roles working for companies like Danone and Diageo. I joined SAP as Head of North America Marketing in 2009.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

Online Marketing Institute

NOVEMBER 8, 2010

You had to develop a “brand”, build “awareness” in your industry, and engage in activities like PR and advertising – all activities that didn’t result in a measurable return on investment. Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Especially now.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 155

Social Media Media Paid Content Work Management 155