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How AI has evolved in the marketing industry – and where it’s headed next

ClickZ

As in generations past, the role of the marketer today is to encourage consumer engagement in hopes of driving purchases and building brand loyalty. These would eventually become the industry standard, but despite the many benefits and positive impacts on performance, early adopters wanted to better understand how the technology worked.

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Calling all Copywriters and Wanna-be-Copywriters to Copywriting Success Summit 2009

Ambal's Amusings

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing. Copywriting Success Summit 2009 FAQ.

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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

They direct focus away from the Genesys company and shine a spotlight on moments of service, loyalty, and trust from everyday people. That’s right, Hubspot founders Brian Halligan and Dharmesh Shah wrote the book on inbound marketing in 2009 titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

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Houzz: A Social Media Platform for Building Product Marketers

Navigate the Channel

Houzz, founded in 2009 by Adi Tatarko and Alon Cohen, started as a platform aimed at connecting homeowners with interior designers and home improvement professionals. Engaging with users allows marketers to address inquiries, provide personalized recommendations, and establish trust, leading to increased conversions and customer loyalty.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Brand loyalty and trust are decreasing. This guide is both definitive and practical (yes you guessed it- hence the name).

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Gamification for B2B Marketers: Pandemic-Style

Heinz Marketing

as senior leaders elevate digital as a strategic priority, they can look to B2C companies and industries for inspiration.” “These organizations are attracted by gamification’s ability to raise engagement and loyalty, measured in time, on-site, repeat visits, and viral distribution by an average of 30%. .”

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The First-Mover Advantage, Explained

Hubspot

Brand leadership and loyalty are usually awarded to first movers, but they must continue to evolve to avoid being surpassed by competitors. First movers also have the gift of capturing consumer attention, mindshare, and brand loyalty before competitors arise. So, what are some real-life examples of the first-mover advantage?