Updates finalized for IAB intrinsic in-game ad measurement guidelines
Martech
SEPTEMBER 7, 2022
This project is the first update of its kind to guidelines introduced in 2009. The measurement standards are focused on: Re-examining the 10-second cumulative exposure duration for counting a valid impression including “sight, sound, and motion”, as well as 3D and virtual environments. The updates were initially proposed back in June.
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