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Best of 2008: Social Media Optimization, Part 5


In Facebook Adding 'Fan' Pages To Public Search Listings , Mark Walsh of MediaPost provides additional detail on this announcement and its implications for marketers. How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO?

Demandbase: A New Twist In The Lead Management Automation Market

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I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot. I have checked out Hubspot and LeadLander.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

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Some others include OpenTracker and LeadsExplorer which help identify companies who have been showing an active interest in your website. As the valuable real estate on a search engine page becomes ever more expensive, or altogether disappears, smart marketers are discovering the effectiveness of these kinds of tools to improve the return on Internet advertising investments. I match in together with your conclusions and searching forward to your coming updates.