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7 Google Ads Influencers to Follow

Brandpoint

To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. an online advertising company that specializes in strategy and management of SEM and PPC. She regularly contributes posts for Search Engine Watch and The SEM Post.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Does PPC advertising help with branding? Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. A guide to options and techniques for limiting delivery of search marketing ads to a targeted geographic area for local SEM.

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Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

What’s the real optimal cost per lead for your SEM program? Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. How can you improve conversion rates?

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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. This process helps to avoid unprofitable clicks and to get you conversions without requiring you to spend as much time managing your bids.&#.

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5 Podcasts Every Affiliate Marketer Should Be Subscribed To

Outbrain

We love The Affiliate Guy Daily because it covers all the best features of a podcast – it’s regular, short, and actionable, focusing each episode on a practical tip to help boost your affiliate marketing bottom line. Get expert tips on SEO and SEM from the experts! Don’t miss an episode! The PPC Show. Search Talk Live.

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5 Insights to Help You Navigate the Inbound Marketing Job Market

Content Standard

Diane Domeyer , Executive Director of The Creative Group, a staffing service, recently expanded on this idea: “More companies are looking to fill content strategist, search engine optimization/search engine marketing (SEO/SEM) specialist, and Web content writer roles. There Is an Increased Demand for T-shaped Marketers.