Convince & Convert

JULY 21, 2010

A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. If your team uses social media at work, particularly for clients, you’ve got to have a policy. The FTC encourages social media policies be in place and reviewed.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Industrial Marketing Today

JUNE 19, 2010

Leave a Comment Previous post: Successful Industrial Websites Require Part DiY and Part Professional Help Next post: Social Media with Email Marketing – is it the Super Combo? Privacy Policy | Site designed by AMAInteractive a div. Achinta offers his industrial clients marketing for engineers by an engineer. All Rights Reserved.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Industrial Marketing Today

AUGUST 17, 2010

Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Privacy Policy | Site designed by AMAInteractive a div. I came across two research studies that answer the last question with a big YES! Resources

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

APRIL 26, 2010

Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Privacy Policy | Site designed by AMAInteractive a div. Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see. Copyright © 2010 Tiecas, Inc.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 15, 2010

Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 18, 2010

Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JULY 1, 2010

It helps a great deal if you first learn what turns off your B2B customers in order to avoid making simple mistakes that can damage a customer relationship. Privacy Policy | Site designed by AMAInteractive a div. There is a big difference between what B2B customers say they want and what really drives their purchasing decision.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” It must help your customers make the best use of their purchase. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. It will help build a deeper one-on-one relationship based on credibility and trust instead of suspicion and friction caused by traditional push marketing tactics.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 12, 2010

Your prospects will find pricing information even without your help. Two options for solving the pricing dilemma Show a range of prices to help your prospects make an initial budgetary decision. Privacy Policy | Site designed by AMAInteractive a div. There is no secrecy. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 11, 2010

.&# He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

SEPTEMBER 13, 2010

This is where marketing automation software can be a big help. Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Not every action needs to be scored. Resources

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? It helps me to get my thoughts organized, rearrange ideas until I feel good about the flow of my content.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

chiefmartech

JANUARY 18, 2018

According to IDC, data will expand 44-fold from 2009 to 2020 to reach an astounding 35.2 But while these options may help deliver rich experiences, the process can easily become burdensome and complex for both customers and employees. Great marketing technologists monitor and respond to these threats and policies. zettabytes (1.8

Enterprise Management 96

Enterprise Management Effectiveness Work Management Marketing Management 96

Industrial Marketing Today

AUGUST 3, 2010

Let’s see how Google Analytics can help you do just that. Privacy Policy | Site designed by AMAInteractive a div. .&# In essence, to measure customer engagement accurately, we need to track four components — involvement, interaction, intimacy and influence. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

As the founder of Tiecas, I have been helping manufacturers and engineering services companies boost their sales with better do-it-yourself (DiY) marketing for over 20 years. Sometimes you need help with a specific marketing challenge. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Privacy Policy | Site designed by AMAInteractive a div. Designing content for 1X use is wasteful. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

OCTOBER 2, 2010

Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. Privacy Policy | Site designed by AMAInteractive a div. HOW: How will you measure the success of your email campaigns? Not every action or behavior needs to be tracked and measured.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 24, 2010

Engaging your visitors with relevant and fresh content will help to convert them into fans, followers and ultimately to loyal customers. Privacy Policy | Site designed by AMAInteractive a div. White papers continue to be very successful in generating registrations, especially in the early stages of the decision making process.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 6, 2010

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The second tool for helping you convert features to benefits is the FTB Sales Technique , which stands for Features, Transition and Benefits. Your article with the examples helped me see it clearly.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. Offer engineering kits with a full range of standard values with free refills to help the electronics design engineer evaluate his designs without having to go to multiple sources. Privacy Policy | Site designed by AMAInteractive a div.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 20, 2010

I knew blogging helped, but those numbers are pretty stunning. Privacy Policy | Site designed by AMAInteractive a div. Achinta Mitra September 28, 2010 at 11:30 am @S. Cooper, Thanks for your comment. Good luck in getting your blog project approved. matt October 1, 2010 at 12:48 pm Wow. Copyright © 2010 Tiecas, Inc.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Valasys

JUNE 1, 2021

Crypto mining has only been around since Bitcoin was first mined in 2009, and in the current year, the terminology has made quite a splash among miners, investors, and cybercriminals alike. Crypto Mining Is a Step for Businesses to Control Their Finances & Strengthen Their Privacy Policies.

Digital Asset Management 52

Digital Asset Management Ad Exchange Peer-to-peer B2B 52

Online Marketing Institute

JUNE 1, 2009

Subscribe by RSS InboundMarketing.com Home News Jobs Forums University Search this site: Home Inbound Marketing University Posted May 5th, 2009 by Rick Burnes Register for IMU | Class Schedule | Professors | Student Tools | IMU Badges | Partners | Student Bulletin Board >>Click here to attend this weeks classes! **By No problem.

Inbound Marketing 40

Inbound Marketing Privacy Policies Advertising Agencies Class 40

Industrial Marketing Today

JUNE 8, 2010

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. Privacy Policy | Site designed by AMAInteractive a div.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. I’m glad that you found my article helpful. Privacy Policy | Site designed by AMAInteractive a div. Achinta offers his industrial clients marketing for engineers by an engineer. { All Rights Reserved.

Curation 60

Curation RSS Content Marketing Web 2.0 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. Privacy Policy | Site designed by AMAInteractive a div. You need to rethink your business model first and fast. All Rights Reserved. Resources

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 29, 2010

Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Online Marketing Institute

NOVEMBER 8, 2010

About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. Please contact Gossamar for credentials. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Canada License.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Industrial Marketing Today

MAY 14, 2010

This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs. Using all or any of the above content strategies will help you shift the focus from your products and services back to the customer.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. One-size-fits-all site content will not help you engage. Try to reinforce or continue the same experience by helping engineers search your content by part number, specifications and keywords.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Hubspot

SEPTEMBER 3, 2012

It's a question that many government organizations are starting to consider; in fact, the European Union took up the issue back in 2009. Their efforts culminated in what has come to be known as the EU Cookie Directive, a wide reaching piece of legislation that requires EU member countries to pass laws around web privacy.

Privacy Policies 28

Privacy Policies Marketing Analytics Tools Privacy Banners 28

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. You can help search engines find your older posts by using a “related posts” plugin. Using a premium WordPress theme that is specifically designed for SEO can help a great deal in your optimization efforts. Copyright © 2010 Tiecas, Inc.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60