The Effective Marketer

SEPTEMBER 27, 2010

Instead of waiting for the designer to come up with a Photoshop or HTML mockup of something that doesn’t resemble what I asked for, the PowerPoint slide can serve as a guideline and visual discussion tool for everyone involved. Marketers are good at visual communication, but not necessarily experts with the design tools.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Martech Advisor

MARCH 26, 2020

Recent history shows several severe viruses impacting people across the world -- just going back about 20 years, there’s been MERS (2012-Today), H1N1 (2009), and SARS (2002-2003). Following guidelines set out by the IAB helps ensure better user experience, faster performance and non-disruptive formats.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

markempa

MARCH 25, 2012

In late 2009, ECI implemented a new marketing automation program. ” Guidelines on how they would score leads. If not, then you’re probably not as aligned as you think. Michelle Mogelson Levy, Associate Vice President of Marketing Programs, ECI Telecom , learned this the hard way. Looked great on paper.

Lead Ranking 120

Lead Ranking Top of Funnel Marketing Qualified Leads Marketing Automation Services 120

Digilant

MARCH 3, 2022

The Media Rating Council is working with the Interactive Advertising Bureau and industry to update the 2009 In-Game Advertising Measurement Guidelines , as in-game advertising has evolved significantly over the past 13 years.

Ads 52

Ads Video Marketing Advertising Agencies Mobile Advertising 52

Convince & Convert

JANUARY 26, 2016

Compensating customers for reviews without disclosing that information is a violation of the FTC‘s online marketing guidelines first released in 2009, and updated in 2013. Customers who wrote reviews were also entered into a “best monthly reviews” contest.

Work Management 111

Work Management Marketing Management Guidelines Amazon 111

B2B Marketing Traction

JUNE 15, 2011

Make it clear that your company will be working with employees to create guidelines for use while in your employ. Photo on Flickr Some rights reserved by Kraft Hockeyville Thetford Mines 2009. Have a strategy and a plan for your use of LinkedIn. Many salespeople have been on LinkedIn for years, doing their own thing.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

Adobe Experience Cloud Blog

MARCH 9, 2020

To increase your website’s crawl budget, boost the quantity of excellent content, and align with Google’s Quality Guidelines. Since 2009, search advertising spending worldwide has increased from $26.7B The ‘want’ has to be defined by their algorithm, which centers around supply and demand. How to Increase Crawl Budget.

Search Marketing 160

Search Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 160

The Customer

MARCH 31, 2021

Investing For Bonus Points: 5 Reward Program Guidelines. From 2009 – 2014 she was the VP of Loyalty and CRM for GameStop. As the creator of GameStop’s more than 55 million-member PowerUp rewards program, I have a rare perspective of those potential consequences. A profit-generating loyalty program is a highly complex endeavor.

Loyalty 52

Loyalty Buzz Advertising Agencies Lead Ranking 52

Digital B2B Marketing

MARCH 27, 2013

billion business in 2009 ( source ). So, if you must keep giving out tchotchkes, here are a few guidelines that will improve the chance they will be noticed, appreciated and earn a spot on the recipient’s desk or in their life (with examples, good and bad, from my recent experience): 1.

B2B Marketing 100

B2B Marketing B2B Conference Vendors 100

Customer Experience Matrix

OCTOBER 26, 2009

I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Treat this as you wish: is it impressive that 73% have measurement guidelines or frightening that 27% do not?

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

WebMarketCentral

OCTOBER 19, 2009

Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). Understand Google's Guidelines by Alibaba Jon Rognerud reveals what matters to Google when indexing and ranking pages, and what doesn't.

SEO 20

SEO Best Practices Tagging Internet Marketing 20

markempa

JUNE 7, 2005

The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads. The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads.

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

Hubspot

SEPTEMBER 13, 2018

Franchise owners Algy and Kermie Irvin opened a popular franchise location, Painting with a Twist , in 2009. Franchisor’s offer training sessions to teach you and your new hires all you need to know about the products or services you’ll sell, their guidelines and policies, and the systems you’ll use.

Training 63

Training Work Management Cost Fulfillment 63

Hubspot

JULY 6, 2018

Bird asks users to bring their own helmets, while Lime provides the option to purchase one from the company -- though, again, it's unclear how either verifies that the rider is following that guideline. When Uber first emerged in 2009, it was nearly unheard of -- especially on the east coast. The (Un)Awareness of Scooter-Sharing.

Validation 68

Validation Advertising Agencies Paid Search Agency Sample 68

Industrial Marketing Today

JANUARY 26, 2010

Make sure there are well-established guidelines for employees to participate in social networks. Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. It is not about you: Shift the focus from you to them.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Contently

SEPTEMBER 16, 2016

“It’s helpful to establish research guidelines in advance,” he explained. When I worked at Vanity Fair for six weeks, I shared fact-checking duties for Andrew Ross Sorkin’s November 2009 story about the 2008 financial collapse. “It can be tough to correct for mistakes once the bus is running.”

Content Marketing 60

Content Marketing Work Management Marketing Management Content 60

Hubspot

MAY 11, 2018

Since their launch in 2009, the company has helped 15 million people pledge $3.7 Here are the guidelines for what makes a fundable experiment. Best Crowdfunding Sites. Kickstarter. Kickstarter helps artists, musicians, filmmakers, designers, and other creators connect with the resources to bring their ideas to life.

Product 85

Product Business Best Practices Startups 85

Vidyard

FEBRUARY 10, 2021

It’s from 2009, but her advice still rings true. If you’re wondering what kind of questions are asked in a video interview, consider the following as a guideline. Remote Interviews To record a quality interview, you don’t have to be in the same room or even the same country as your guest. Use warm-up questions to break the ice.

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

readwrite

MAY 11, 2012

When the Mommy blog movement started to take off in 2009, I had been dismissive of them, thinking it was more of the same “look at me” drivel that most bloggers had gotten over when Facebook became the platform of choice to vent about such First World Problems as noisy pediatrician waiting rooms and child-induced sleep deprivation. “If

Co-Registration 40

Co-Registration Blogger Best Practices Public Relations 40

Online Marketing Institute

NOVEMBER 4, 2010

As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system. Unfortunately, this means that some leads could be as much as a week old by the time your sales reps even see them. This is key for a number of reasons: 1.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

MAY 26, 2005

Cast your votes Guidelines per MarketingSherpa: If your time is limited, just pick your favorite category and rate each blog in that area. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 If I merit your vote, please let them know.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 120

Hubspot

MAY 13, 2015

Indeed, the recent guidelines published by the Financial Conduct Authority (FCA) set out guidelines by which U.K. Different regions around the world have different guidelines, so make sure to familarise yourself with any guidelines appropriate to you. of the UK's social media guidelines for the finance industry.

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Hubspot

NOVEMBER 1, 2010

During the period he measured – closing price on December 31, 2009 through closing price on September 3, 2010 (when the book Real-Time Marketing & PR went to print) – the stock prices of 67% of companies that operate in real time were up, while only 42% of companies that do not operate in real time were up 2010 year-to-date.

Paid Search Agency 28

Paid Search Agency Companies PR Correlation 28

WebMarketCentral

OCTOBER 26, 2009

Twitter background guidelines by Croncast For anyone still using a "canned" Twitter background found somewhere on the web, or worse, one of Twitter's own default backgrounds, this post provides the technical specifications—file dimensions, size, coordinates and instructions—for creating a custom Twitter background image.

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

Hubspot

FEBRUARY 18, 2015

In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." Read Bing’s guidelines for webmasters to get the full picture. Search engines have taken it a step further and declared that meta keywords could be a spam signal. Still don’t believe?

Tactics 28

Tactics SEO SERP Keywords 28

Hubspot

FEBRUARY 10, 2012

For example, were you aware that Facebook has pretty strict guidelines about how you can run contests and promotional campaigns on its site? In 2009, the Federal Trade Commission (FTC) published revised guidelines to its FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Martech Advisor

DECEMBER 6, 2019

This means, that while CLV is just one number, calculated by a few people in the company, its implications trickle down as guidelines for the whole organization to function as one. For example, did you know that Facebook turned profitable in 2009?

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Hubspot

OCTOBER 1, 2014

These new guidelines effectively negated the 1969 stipulation that drug ads must mention all of a drug''s risks. 2009: FDA 2.0. The FDA took on online drug advertising in 2009, sending out more than a dozen warning letters to pharmaceutical companies who were buying up sponsored search engine links. 1998: Spending Check.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Terms and Conditions Act-On 28

Hubspot

OCTOBER 18, 2018

2009: Self-published titles surge to double the amount of traditionally published titles. If you’re self-publishing, follow the guidelines for a fiction book. Since more people can consume news for less (versus just the rich), letters to the editor increase. 2000s: Social media sites like Facebook and Twitter emerge, as does blogging.

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

Convince & Convert

JULY 21, 2010

Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Todd Defren and Dell have both shared excellent examples to build from. The FTC encourages social media policies be in place and reviewed. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Metadata

OCTOBER 25, 2023

In 2009, you would see significant ROI from outbound email alone. For successful marketing experimentation , put guidelines in place across channels. When you double down on your marketing during a recession, it positions you to capture a larger market share when everything rebounds. That’s where experimentation comes into play.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

Webbiquity

JANUARY 10, 2010

Understand Google’s Guidelines by Alibaba. .&# To support his point, Glenn uses example searches for flat screen TVs (only two manufacturers listed in the top 10 sites), HD video cameras (only Canon at #4), cabernet sauvignon and fuel efficient cars (no makers listed in the top search results).

SEO 100

SEO Tips Best Practices PageRank 100

TrustRadius Marketing

MARCH 14, 2022

There were amendments (ADAAA) made to the law in 2008 (in effect 2009) to extend its reach to provide better accommodations. Updates to Section 508 in 2018 added more guideline requirements and standards to be in sync with recognized organizations like the European Commission and the W3C Web Content Accessibility Guidelines (WCAG 2.0).

Budget Programs 52

Budget Programs Paid Search Agency Guidelines Act-On 52

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators. I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Buzz Marketing for Technology

JUNE 27, 2008

· How do you articulate corporate guidelines, policies and procedures around information management so employees may be in complianceand know how/why? 2009 Call for CE Courses. . · What are the information process (see side bar page 40) and related best practices in your organization? · SLA Connections. Discussion Lists.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Biznology

SEPTEMBER 13, 2021

Although blockchain technology is relatively new, emerging in 2009 with the introduction of Bitcoin, it has moved beyond just digital currency to “smart contracts and social applications” that don’t require other entities such as governments, banks or lawyers. Chow-White and his co-authors define blockchain as “an emerging technology that.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104

EveryoneSocial

JANUARY 6, 2019

in 2009 when this question was first asked (via Forbes ). Instead: Set up guidelines and make it easy for employees to get involved. Tailor your posts for each social platform, find a posting strategy that works, understand the audience, and stick to it. This number is up from 3.5% Weber Shandwick ).

Social Media 80

Social Media Media Marketing Budget Creation CAN-SPAM 80