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Digital B2B Marketing

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Selling your Lead Generation Content

Digital B2B Marketing

APRIL 20, 2011

The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. Filed under: Content , Demand Generation. Personally, I would not, here are a couple reasons why this fails the content selling test. It immediately looks like it is out-of-date information.

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QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?

Digital B2B Marketing

FEBRUARY 4, 2012

.” In other words, QuinStreet is a lead generation company. They purchased IT Business Edge in September 2011 and Internet.com in 2009. Today, publishers are integrating lead generation into everything they offer. Online advertising space is packaged as part of a lead generation program for a small premium cost.

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