How Manchester United Revolutionized Sports Marketing
Chris Koch
APRIL 3, 2014
Teams are paying a lot more attention to social media, because that’s where the younger generation of fans talks about sports,” says Mark Lehew , SAP’s Global Head of Sports & Entertainment Industry. Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012. Fantasy sports.
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