ANNUITAS

SEPTEMBER 21, 2010

I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). Should it be on lead generation, or lead management? Lead generation is about filling the top of the funnel. So perhaps a focus solely on lead generation isn’t the answer.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

ANNUITAS

JANUARY 10, 2011

Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. Many demand generation models were first built five or more years ago, and next year will see some updating of those tools based on contemporary marketing approaches. Happy 2011! I think you need to think about that in a 3:2:1 ratio.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

DECEMBER 21, 2010

Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. In 2011, marketers who want to find success have no choice but to go beyond involving their sales counterparts in the demand generation area. They need to view sales as their customer.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100