Ambal's Amusings
DECEMBER 17, 2009
I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. MarketingSherpa.
Ambal's Amusings
OCTOBER 16, 2009
In this post, Heather takes us through an excellent analysis of how Barbie captivated young kids generation after generation. ClickDigest : Weekly Round-Up : 9-Oct-2009. Heather Rubesch is covering and writing about Integrated Marketing Summit. " She mentions that her own business is continuing to use the print media.
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Ambal's Amusings
SEPTEMBER 22, 2009
Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing. Copywriting Success Summit 2009 FAQ.
Ambal's Amusings
DECEMBER 31, 2010
Which content should be gated to generate leads? BONUS TOP POST from 2009. ” Does viral really work for B2B marketing? The Content Marketing Question: To Gate or Not To Gate? How should marketers leverage content? Which content should be free? The 6C's of Content Marketing. What are the 6 C's of Content Marketing? Conversation.
Ambal's Amusings
NOVEMBER 12, 2010
We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Brian Carroll's blog B2B Lead Generation Blog. But measuring doesn't have to be difficult. " Ardath Albee.
Ambal's Amusings
JANUARY 21, 2010
One of the goals of marketing is to generate leads. The more personalized or account specific the marketing messages and programs are, the more likely that generated leads will be from potential (or "qualified") buyers. Brian Carroll's blog B2B Lead Generation Blog. B2B Lead Generation Benchmark Study 2009.
Ambal's Amusings
JULY 22, 2010
Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.
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