[2009, Generation] 11 Habits of Highly Effective Marketing Technologists
    What began as a role that served marketing by delivering solely a technology strategy and implementation, now is fast becoming a core competency for the next generation executive go-to-market leaders. According to IDC, data will expand 44-fold from 2009 to 2020 to reach an astounding 35.2 CMOs with marketing technology savvy are highly considered to become the next generation CEOs.
    [2009, Generation] 7 Tech Trends in Email for Marketers
    In 2007, the first-generation iPhone was announced. But email made for desktop (600px) looked congested in mobile (320px) and by 2009, the need for email to be responsive grabbed speed. Introduced first in 2009, video in email made a stunning debut boosting the open rate to 19%. Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI.
    [2009, Generation] The 2010 marketing technology proto-landscape did consolidate by 61%
    But if we say that all of the martech companies on that 2010 proto-landscape started at least 8 years ago (2009) — and many started earlier — and then slide back on this chart two more years (2007-2015), we see that the survival rate of any business for that long was 37.5%. If you’re a demand generation marketer, you know this math: it’s pouring more prospects into the top of your funnel. Even with a constant conversion rate, you generate more net leads.
  • EXO B2B  |  THURSDAY, OCTOBER 12, 2017
    [2009, Generation] Can you spend 4 minutes reading this post?
    We’ve been blogging since 2009 and in these immemorial times, best practices dictated short posts of about 600 words, divided up into roughly 60 words per paragraph, so a bit less than a dozen of those, with subtitles, images or videos and many hyperlinks, and keywords. At 300 words/minute, a 500-word post takes 1m30, as exemplified by Clothilde Eito’s “Your emails are not spam” which for 533 words generated a reading time of 1m22s.
    [2009, Generation] How to Growth-Hack Your Way to Revenue Gains—Even if You’re Not A Startup
    In this blog I’ll share three growth-hacking lessons and use cases that you can use to help generate ideas on how to use growth hacking for your organization and improve your results: 1. Use case: Instagram: In 2009, location-based mobile applications were skyrocketing. Have your marketing efforts hit a plateau? Are you looking for an innovative way to reach new markets and solve new problems?
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [2009, Generation] 10 YouTube Pre-Roll Ads You'll Actually Enjoy
    Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009. And since the ad is chock full of non-stop action, it piqued viewers’ interest and generated tremendous hype around its trailer release. You technically can't skip these ads. But you wouldn't want to anyway.
  • HG DATA  |  TUESDAY, JUNE 6, 2017
    [2009, Generation] A Customer-Centric Approach to Sales Intelligence
    Through SaaS and Data Services solutions, RelPro enables organizations to find leads and generate actionable intelligence on executive-level relationships efficiently and systematically. We want RelPro to be so efficient and easy to use that our customers get “time back” because they can so quickly find the data they need for lead generation and prospect research. Technically Speaking: An Interview with Martin Wise, CEO and Founder, RelPro .
  • EMEDIA  |  FRIDAY, JUNE 2, 2017
    [2009, Generation] How I Learned to Stop Worrying and (Sorta) Love the Phone
    I Haven’t Checked Voicemail Since 2009. Millennials are now the largest single generation in the workplace, and post-millennials are starting their careers. Do you need help setting up a lead generation or nurture plan that uses the phone at the right point in the sales cycle? When it comes to personal phone calls, I ask my friends and acquaintances to follow the Slate Rule : If you haven’t seen me naked, send me a text instead.
    [2009, Generation] Building an Audience Is Not a Chore: 5 Brands That Began with Content
    From 1977 to today, the Star Wars films have generated over $7 billion in ticket sales. And as Mint’s head-spinning success story unfolded from 2007 to 2009, experts intensively analyzed the “how.” What generated the buzz to begin with was the brand’s personality prelaunch. What is Star Wars, truly? Is it a film franchise? Or a great marketing and content strategy? The answer depends on whom you ask.
    [2009, Generation] The Eight Best Social CRM Tools
    According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. It’s helpful for organizing customer relationship management, marketing, lead generation, sales, and all manner of automation.” Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year.
    [2009, Generation] The Stories Behind 5 Social Networks That Never Caught On
    They cited a disastrous site redesign in 2009, after which traffic and users plummeted. Are these brands getting lots of engagement with Twitter polls, Instagram user-generated content contests, or Facebook Live videos? What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut?
    [2009, Generation] 75 Interactive Infographic Examples to Inspire 2017
    Will this generation change the ways we buy and sell? In 2009, for the first time, the number of Americans ditching their car was greater than the number purchasing new ones? A great example of how to use interactive content to better engage your audience and generate qualified business leads. Infographics saw the the biggest increase in use of any content type among B2B marketers in 2016, increasing from 50% to 58%. And, for good reason.
    [2009, Generation] Why Do Insurance Companies Advertise So Much?
    ” The commercial generated over 20 million “organic impressions” from people sharing the content on Facebook and Twitter, multiples of what company ads typically saw. trillion in premiums in 2015, a 15 percent increase over 2009. How many insurance ad campaigns can you name off the top of your head? Probably a lot.
  • PUREB2B  |  MONDAY, JANUARY 23, 2017
    [2009, Generation] 10 Brands Show Us How Email Marketing is Done
    Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. They generated a daily meal plan for their subscribers to help avoid the stress associated with figuring out what to eat. An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content.
    [2009, Generation] The Evolution of Data Journalism
    On September 27, the night of the first debate, PolitiFact generated more than 2 million pageviews , a single-day record for the site. In 2009, The Guardian launched its popular Datablog , and five years later, The New York Times followed suit with The Upshot. In the 19th century, the streets of New York City proved to be the perfect incubator for cholera. The disease made its debut during the summer of 1832, when 3,000 New Yorkers died within a few weeks.
    [2009, Generation] All your best content may now be considered fake news
    The real bloodbath started in 2009. In a few high-profile instances, consumer-generated media sites have been able to rise to become bona fide feared and respected news sites in their own right. It’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s.
    [2009, Generation] The 24 Best Visual Content Creation Tools
    You can also generate pointers, QR codes, and other visual tools to customize images and upload them directly to your site.” 17) Meme Generator. The original meme generator, online since 2009, where you can create, for free, as they put it “Bluntly offensive statements and careless advice with animal icons.” More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019.
    [2009, Generation] How to Leverage Baidu Analytics to Grow Your Digital Presence in China
    Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics. It allows you to understand how people come to your site and interact with it, and then use this information to develop strategies to optimize the site, improve user experience, and generate more traffic and conversions. Most B2B marketers are familiar with web analytics tools, such as Google Analytics. For much of the world, it’s a must-have (free!)
    [2009, Generation] A Brief History of Search & SEO
    It’s worth noting that nearly twelve years later, in June 2009, Microsoft released Bing -- its previous editions were also known as Live Search, Windows Live Search, and MSN Search. 2009: SEO shakeups. In 2009, the search engine world saw a bit of a shakeup. Here's Matt Cutts, Google's head of webspam, discussing Caffeine in August 2009: Source: Wayback Machine // WebProNews. Tracing the history of SEO is kind of like trying to trace the history of the handshake.
    [2009, Generation] A Shortish History of Online Video
    Animations like the infamous Badgers video arrived in 2003, and were widely shared privately before Flash-focused websites like Newgrounds opened up to user-generated content. The partnership only fuelled YouTube’s growth, adding advertising features to generate revenue, and bringing so much attention to the platform that in 2008 some experts feared YouTube would collapse the entire internet infrastructure by simply being too big for it to handle.
    [2009, Generation] 12 Lessons I’ve Learned from Writing 1,000 Blog Posts
    The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. Marketers who blog consistently are far more likely to see positive ROI and generate significantly more leads. To be sure, a thoughtfully written business blog can generate leads (and sales). But focusing too much on generating leads (writing about your products and services rather than trying to be truly helpful) can backfire.
    [2009, Generation] Why Marketers Must Beware of Bad "Research-Based" Conclusions
    The PA report was prepared by a well-known research firm, and the primary focus of the PA survey was to show the impact of predictive analytics on the B2B demand generation process. The PA survey asked participants to rate the effectiveness of their demand generation process as Effective , Neutral , or Ineffective. The PA report then provides data that shows the correlation between the use of predictive analytics and demand generation performance.
    [2009, Generation] The Art of Content: How Artsy Brought a $64 Billion Industry Into the Digital Age
    Since the company was founded in 2009, its goal has been to break down the exclusivity barrier of the art industry. At first, they tried user-generated content in the hope of driving greater engagement. “I Last October, Artsy teamed up with auction house Sotheby’s for a digital art sale.
    [2009, Generation] Skyword’s Top Takeaways from Content Marketing World 2016
    Could people trust a large institution in 2008 and 2009? Digital content does not generate traffic all of a sudden. Co-written by Linsey Morse. Cleveland: These days known as Championship City…or, at least content capital of the world for one week every September. With over 3,500 conference attendees from all over the globe this year, representing top B2B, B2C, and nonprofit brands, Content Marketing World continues to grow in size.
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [2009, Generation] Should Social Marketing Still Get Your Vote?
    However, generating real demand (qualified leads and opportunities for sales), along with expanding customer lifetime value is ultimately the bottom line that marketing and CMOs get graded on. In 2009–2013 throwing money into social with a soft (or no) ROI was acceptable. My point of view to this important question is an emphatic “ NO *.” But please, indulge me for a couple of minutes as I explain that little asterisk I put next to my answer.
    [2009, Generation] Top 10 Advantages of Online Marketing for Professional Services
    As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. 9) Firms that generate leads online achieve greater profits. Profitability and Online Lead Generation.
    [2009, Generation] How 3 Insurance Companies Took Content Marketing by Storm
    In this respect, content marketing is not just about meeting demand, but also generating it. And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now. ” One of the videos in particular generated close to $30,000 of revenue. “Let’s face it,” said Matt Johnson, State Farm’s former head of digital marketing. “Insurance is not a high-interest category for someone aged 18 to 35.
  • CONTENTLY  |  MONDAY, APRIL 18, 2016
    [2009, Generation] The Sequel Paradox, in 11 Charts
    Reboots, like 2009’s Star Trek , typically earn more money than their predecessors. The movie business is hungry for sure bets, but people are simply hungry for great stories, which keeps the industry investing in original screenplays in hopes of making the next surprise hit (and then hopefully generating many sequels from it). How important is originality in filmmaking?
  • HUBSPOT  |  FRIDAY, MARCH 25, 2016
    [2009, Generation] 16 of the Best Motivational Speeches of All Time
    6) Ellen DeGeneres: Tulane University Commencement Speech (2009). 9) Dan Pink: "The Puzzle of Motivation" (2009). According to Dan Pink in his 2009 TED Talk, such extrinsic motivators (a.k.a. 12) Elizabeth Gilbert: "Your Elusive Creative Genius" (2009). In her 2009 TED Talk, Gilbert explores that question while also examining how our ideas of genius and creativity have shifted over the generations.
    [2009, Generation] Interview with Wizard of MOZ, Rand Fishkin
    I think if we’d been more classically fitting to the SaaS model, we’d have been in big trouble in 2008 and 2009 when fundraising was incredibly hard. That’s usually when it gets much harder to raise money, much more difficult for unprofitable startups to survive, but also when the next generation of truly impressive tech startups happen (e.g. How do you make your startup’s marketing rock and what made Moz succeed where others failed?
    [2009, Generation] Tracking Video Music Trends: How to Stay Current
    NYC based company ‘Next Big Sound’ launched in 2009 and they currently lead the charge in analytics tracking of artists all over the planet. They hear and generate buzz on social media platforms. Finding captivating, relevant and creative new music for your video is challenging. On the one hand, the information age has brilliantly streamlined music discovery. Information technology has made new sounds and music accessible in ways like never before.
    [2009, Generation] Small Business Marketing Optimization Tips for 2016
    Nearly 60 percent of marketers indicated that social media improved lead generation , which is great news for your small business since you will be able to dedicate even more time and attention to your social audience than your larger competitors. In 2006 and in 2009, John was awarded the Technology Executive of the Year, and the Titan of Technology awards by the CTA. Guest post by John Oechsle.
    [2009, Generation] How Much Money Has Been Invested In Content Marketing Technology
    In 2014, revenue generated by content marketing technology and services brands grew 13.3% There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. Venture capital in this space is growing at an unprecedented rate.
    [2009, Generation] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    Since 2009, when Radius was founded and when the term “predictive analytics” began to gain traction in business and technology circles, what began as a topic of experts or an ambiguous idea lost in the macro concept of data is now a mainstream topic and has become a standard layer in the modern marketing technology stack. Click on image to download full infographic.
    [2009, Generation] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]
    Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies.
    [2009, Generation] Taking Your Brand from “We know who they are” to “We know what they do”
    This deal was an extension of an existing 2009 sponsorship of $130 million over four years where Aon’s logo was displayed on Manchester United jerseys. A big part of lead generation is getting mindshare. Brand Marketing Strategy B2B brand marketing B2B marketing strategy brand marketing content marketing home Lead Generation multi-channel marketing Social Media social media campaignsCMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon .
    [2009, Generation] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    According to CEB, Challenger marketing is a new approach to content marketing and lead generation that helps companies stand out from the crowd. Back in 2009, CEB conducted a study to try to understand what sets apart the very best sales representatives from everyone else. If you want to cut through the clutter and move the needle on lead generation and sales , you need to create content that leads to commercial insights and disrupts a customer’s buying process.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [2009, Generation] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    A non-mobile-optimized website was generating 10,000 visits in April when the algorithm was released. If your web presence screams 2009, you should be thinking about a comprehensive strategy to modernize your site and bring it in line with consumer expectations. Because Google’s new algorithm works on the page level, it’s worthwhile to ensure your top 15-20 landing pages are mobile-friendly so you can keep your lead generation efforts growing.
    [2009, Generation] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
    Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We But in the last recession, it became obvious that we needed to be more aggressive about generating leads.”. In fact, the number of leads generated by paid search ads was three times higher than Paychex had previously believed. The best marketers are those who can quickly build a three-dimensional picture of markets and buyers.
    [2009, Generation] CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe
    It could have been much simpler for Doucette when he joined in late 2009 to make the newspaper’s 150 year-old legacy, awareness and brand equity the focus of marketing strategy. The systems and platforms you utilize must function like marketing ‘laboratories’ where your marketing ‘scientists’ and data analysts can run experiments, study the results, generate reports that provide actionable insights and make changes with the agility and dexterity that is required in a digital landscape. .
    [2009, Generation] Why Millennials Are Resistant to Advertising and Politics
    Much has been written about Millennials, the first “digital generation” (18-35), and their growing influence on business and society. These 86 million younger people are now the most important generation in terms of size and purchasing power – they spend $200 billion annually. Recently I led a panel discussion at my college reunion (Colby) on how our values and attitudes have changed over the years, with special focus on this distinctive Generation Y segment (i.e.
  • FATHOM  |  THURSDAY, JUNE 11, 2015
    [2009, Generation] Use a Mobile-Friendly Course Catalog for Better Recruiting
    The university first put their undergraduate catalog online as PDFs in 2009. Since the first one in 2009, we’ve improved on the technology,” said Lynn Zawie, the school’s Web Production Coordinator. Of course, for institutions that have organized course catalogs the same way for generations, a radical rethinking can be a challenge. note: This guest post was written by Lance Merker, president and CEO of OmniUpdate.
    [2009, Generation] Drop the “Social” Prefix Already…It’s Just “Selling”
    Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. Now, with LinkedIn, it’s easier than ever to directly get ahold of the person who handles demand generation or IT infrastructure. Author: Ray Carroll “Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. But is this really the only thing sales teams should be focused on?
    [2009, Generation] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Back in 2009, I ran an experiment. C-Suite Topics Lead Generation StrategyFor six months, I dedicated myself to making a number of cold calls – every single day. It was dreary, mind-numbing work. I hated every minute of it. But it worked. Out of every 100 calls I made, I managed to connect with a “live” voice around 20 times. And out of those “connects,” I managed to secure a meeting or follow-up call in around 20%.
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [2009, Generation] Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off
    Unfortunately, he quickly found that generating buzz for blenders wasn't all that easy. Thanks to their endorsement and a handful of other high-brow mentions -- Martha Stewart's Kale Slaw recipe published in the August 2009 copy of Martha Stewart Living and Gwenyth Paltrow's 2011 kale chip segment on Ellen -- kale quickly made its way into the public eye.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [2009, Generation] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. Lead Generation Landing Pages Dynamic Content DailyWhat's the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better? In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone.
    [2009, Generation] How Morgan Stanley’s Content Marketing Tells Branded Human Stories
    After approaching $40 million on media spend in 2009, the company scaled back considerably: Last year, Morgan Stanley only invested $10.3 In that case, Del Monte used a mix of recipes and guides driven by content marketing efforts, along with social campaigns that solicited involvement from top influencers and even user-generated content.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [2009, Generation] 8 Ways Home Builders Can Use Houzz for Lead Generation
    Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. Plus, if you include calls-to-action in your blog posts, you will encourage lead generation. By including a call-to-action that links to a landing page with a form to download a piece of valuable content (such as a buyer’s guide), you may generate tangible leads that you can follow up with. Lead Generation
    [2009, Generation] SEO Tips to Reach the Modern Searcher
    Ranking on the first page of Google search results for a branded term is irrelevant for generating awareness. He shares a glimpse into the state of search in 2008, including the launch of the then-new Chrome browser and Android operating system, and discusses Google’s plans for 2009. During its short lifetime, content marketing has matured from product- pushing to problem solving.
    [2009, Generation] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Many times firms will try to optimize their site pages by including a meta keywords tag similar to the one below: If competitors do this, it helps you for two reasons: they are not getting any search engine benefits (Google stopped taking this tag into account way back in 2009) and they are providing you with an inside look at the keywords they would like to rank for. Download our Lead Generation Website Guide to get started.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [2009, Generation] 10 User Generated Content Campaigns That Actually Worked
    There is an option for burned out business owners, and that’s user generated content. According to Bazaar Voice, 64% of millennials and 53% of baby boomers want more options to share their opinions about brands , while other studies show consumers trust user generated content more than all other forms of media. In light of these trends, there’s never been a better time to start using user generated content to engage your readers and build trust with them.
    [2009, Generation] 5 Digital Marketing Campaigns Inspired By Women
    In 2009, two journalists embraced this moral challenge by writing the book Half the Sky: Turning Oppression into Opportunity for Women Worldwide. Its key messages are based on what women wish they had heard when they were younger in relation to body image, and aim to instill confidence in our younger generation of women. Today marks International Women’s Day , globally celebrating women’s achievements in a call for greater equality.
    [2009, Generation] Interesting Infographics: What the #### are those social media hashtags all about?
    Hashtags have driven incredibly powerful social engagement in the face of world events such as the 2009 Iranian protests, the recent Superbowl, and the Ferguson shootings. Infographics Social Media Facebook google plus hashtags home infographic instagram Lead Generation marketing Pinterest Twitter Engagement is the name of the game on social media. So what if I told you there was a quick, simple way to double your engagement in seconds ?
    [2009, Generation] The Word Of The Year Is a #Hashtag
    The winners tend to reflect the zeitgeist at large: In 2009, the word of the year was “Tweet.” B2B Marketing Lead Generation Social Media Marketing hashtag social media social media for business social media marketing Twitter The American Dialect Societ y , founded in 1889, is dedicated to the study of the English language as practiced in North America, and of the other languages or dialects that influence it (or are influenced by it).
    [2009, Generation] Ensighten Transforms Web Tags into Rich Customer Data
    If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. Frustrated by the limits that traditional tagging methods placed on clients’ ability to move quickly, the firm developed an engine to generate custom sets of tags for each Web site visitor.
    [2009, Generation] 4 SEO Tactics to Embrace in 2015
    In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." Too often I see sites with a Meta description that has been completely ignored, or maybe worse yet, use a tool or plug-in to dynamically generate a Meta description. Remember when the meta keyword tag was popular?
  • FATHOM  |  FRIDAY, FEBRUARY 13, 2015
    [2009, Generation] Use Social Media to Show Your Customers Some Love This Valentine’s Day
    Generate more followers on Twitter or likes to your Facebook page by simply putting out engaging content that sparks the interests to your customers on a regular basis. Honda fans have been sharing hundreds of pictures, stories, and videos showing their love of Honda since their Facebook page was created back in 2009. It is important in this day and age to generate meaningful and lasting relationships with our customers.
    [2009, Generation] B2B data decay and list rental – buyer beware!
    After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others.
    [2009, Generation] Throwback Thursday: 7 Old Marketing Campaigns We Miss
    But when Evian released another ad featuring dancing babies in 2009 with a nod to the 1998 ad, it became a viral sensation. Over 180 video responses were produced during those two days, the responses of which generated a social sharing frenzy that garnered millions of additional views for the Brand. Honda released teasers prior to the full ad run to generate buzz and the spots went viral. If marketing were easy, every business would be successful.
    [2009, Generation] 87 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s from 2009. The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ). The Lenskold and Pedowitz Groups, 2013 Lead-Generation Marketing Effectiveness Study , Nov 2013 ). The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ). Increased lead generation.
    [2009, Generation] Online Video Marketing: Consumer Views of Branded Video on the Rise
    Nonprofits launched 146 major campaigns this year, generating nearly 670 million views, ReelSEO reports , compared to 90 campaigns which generated just under 70 million views back in 2009. Consumers are devouring branded video, and the trend shows no sign of stopping. Branded video views hit 2.9 billion in the third quarter of 2014—the highest ever, Visible Measures reports (see graph at right). Moreover, brands claim that online video marketing is effective.
    [2009, Generation] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy. Lesson Learned #2: Lead generation doesn''t have to be complex. This was the first time we saw how email marketing could generate new leads , even when we were only emailing people already in our database. So we could email that list of prospects and still generate new leads, purely because of our lead classification.
    [2009, Generation] SEO Social Strategy: Twitter Tweak Generates Big Traffic Gains
    Back in 2009, Twitter gave Google access to all tweets produced in real-time, and Google’s search results featured Twitter content. The post SEO Social Strategy: Twitter Tweak Generates Big Traffic Gains appeared first on The Content Standard by Skyword. Even social media giants aren’t immune to the effects of search engines. Twitter’s latest experience with search underscores marketers’ need for a coherent SEO social strategy.
    [2009, Generation] One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
    For the purposes of this post, however, I’ll be looking at the next generation of holiday product fads: product fads from the 2000s. By the 2009 holiday season -- that massive spike you see -- the Snuggie is a cultural phenomenon, and is the target of many-a-late night talk show host. You can see in the Google Trends chart that while interest is considerably lower compared to its 2009 heyday, Snuggies are still getting mini-spikes in interest every holiday season.
    [2009, Generation] CMO Spotlight: Raja Rajamannar, CMO, Master Card  
    When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” User Generated Content is highly powerful and influential; people form opinions very quickly based on what they see and hear from others. “If it’s Priceless, don’t mess it up!”.
    [2009, Generation] 10 Ways to Optimize Your Lead Conversion Rate
    Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. As I talk to marketers about their lead generation results, I often hear statements like, “We’re generating lots of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.” 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009.
    [2009, Generation] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
    Also in 2004, a New York Times article shed some light on how much ad revenue prescription drug ads were generating for the three big networks: ABC, CBS, and NBC. 2009: FDA 2.0. The FDA took on online drug advertising in 2009, sending out more than a dozen warning letters to pharmaceutical companies who were buying up sponsored search engine links. For more information on the 2009 crackdown on sponsored links, check out this article from Search Engine Land.
    [2009, Generation] Before & After: 11 Brands That Gave Their Slogans a Makeover
    Ah, slogans: Those easily identified and often game-changing phrases that can come to symbolize a brand for an entire generation or more. FedEx finally adopted the simple yet memorable slogan “The World on Time” in 2009, and keeps it to this day. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.
    [2009, Generation] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    My career didn''t really start until I launched this in 2009: Connections were made, interviews were set up and I eventually landed a job at an agency later that year. So I knew the basics of lead generation, and I built a landing page at HireMeHubspot.com that told people to "Sign up for the free webinar on why you should hire me". Not everyone who works in marketing imagined they''d end up here.
    [2009, Generation] 8 Key Questions That Will Help You to Know When to Update Your Website
    If your last press release or blog post was uploaded in 2009, it’s time for something new! For more information on creating an effective website, check out our free Lead Generating Website Guide. Whether your firm manages its own website or not, these 8 questions will help you determine whether your site is up to date, or ready for an update. Can you update your own content or photos without having to call a developer? Upgrade your website to an open source CMS like Wordpress.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [2009, Generation] The Biggest SEO Shakeups of All Time
    For starters (and this may come as a shock) there is no super-cool, underground, steam-powered machine that generates search results. (I That question was central to a debate that began raging in early 2009, when SEO specialists started reporting a major update (Vince) that seemed to favor big brands. I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine.
    [2009, Generation] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    Backlinks still have “many many years left in them” but Google is trying to determine the best match per search query generated. When building content, if you link to the same page with different anchor text, in the same article, citing algorithm updates from 2009, Cutts indicates that Google will typically evaluate the only one reference for search relevance. Created: August 20, 2009.
    [2009, Generation] 6 Freaky, Funny, and Scary Abilities of Computer Organisms
    But in 2009, EEG escaped from the lab and out into the wild, in the form of a an EEG device intended for gamers to levitate, Hans Solo-style, an object in a Star Wars simulation game using only their minds. Anyone who’s had a first-generation GPS-equipped phone remembers how quickly these tiny chips sucked the life out of their phone hosts.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [2009, Generation] Why Introverts Make Great Leaders
    In 2009, Brian Halligan asked his fellow HubSpot Co-Founder Dharmesh Shah to act as guardian and steward of the HubSpot culture. Einstein may not have sat at the head of a boardroom, but his ideas, which were a product of his quiet and continual questioning, led the way for generations to follow. At this moment, there is an article making the rounds called " The Confidence Gap."
  • FATHOM  |  MONDAY, JUNE 9, 2014
    [2009, Generation] Why All Marketing Is Digital Marketing
    our customers) talk about it: In fact, it’s a pretty popular term that has seen a steady rise in its relative popularity since 2009. Increase lead generation. (60%). The point being that if a marketer in the Wanamaker period said she wanted to increase lead generation, traffic volume, visitor engagement and sales transactions, you would nod up and down and think, “I get that.”
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [2009, Generation] The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands
    Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. Here is an example of what people were tweeting: The story blew up on the Internet, generating an estimated 1.7 Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. They’re so widely used that brands now feature them on advertisements, TV shows, even the big screen at sports games.
    [2009, Generation] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s from 2009. The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ). B2B marketers cite the #1 benefit of marketing automation as the ability to generate more and better leads. The Lenskold and Pedowitz Groups, 2013 Lead-Generation Marketing Effectiveness Study , Nov 2013 ). Increased lead generation.
    [2009, Generation] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s from 2009. The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ). B2B marketers cite the #1 benefit of marketing automation as the ability to generate more and better leads. The Lenskold and Pedowitz Groups, 2013 Lead-Generation Marketing Effectiveness Study , Nov 2013 ). Increased lead generation.
    [2009, Generation] How Manchester United Revolutionized Sports Marketing
    Teams are paying a lot more attention to social media, because that’s where the younger generation of fans talks about sports,” says Mark Lehew , SAP’s Global Head of Sports & Entertainment Industry. The NBA’s stats.NBA.com website, which houses player and team statistics from the league’s 67-year history, has helped double time spent on NBA.com while generating more than 9.5 Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012.
    [2009, Generation] The Death of Salesmen, Really
    There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009. Now sales people should be working on conversions of all those leads marketing has passed to them (or of the leads they generate themselves).
    [2009, Generation] 2013 Marketing Survey Results: What Worked Best?
    When asked to identify the different types of campaigns they use, marketers overwhelmingly threw their support behind email, with 75% of respondents between January and July pointing to email as a platform they utilize and with another 39% taking note of revenue it generates. Photo credit: “Concert Crowd (Osheaga 2009) – 30000 waiting for Coldplay” Anirudh Koul , used under a Creative Commons 2.0
    [2009, Generation] REVTalks Smashes the Executive Knowledge Gap
    According to an informal survey by marketing consulting firm the Pedowitz Group, only 10% of marketers in 2008 indicated that they were responsible for generating revenue. Filmed at the 2009 TED Conference in Oxford. Revolutionary Marketing Summit Allows Executives to Share “Aha” Moments. Last year, that number had jumped to over 70%. The aim of RevTalks, a revolutionary revenue marketing summit, is to merge a traditional marketing summit with a leadership conference.
    [2009, Generation] Diversity: A Strategic Business Issue
    The fact sheet from this study marshals the research, including: The 2009 McKinsey “ Women Matter 3 ” study reported that companies scoring in the top quartile of organizational performance – which were the companies with more women in top management – tended to have an operating margin at least twice as high as those in the bottom quartile. Research shows that diverse viewpoints generate the lively debate that can create new ideas.
    [2009, Generation] 20 LinkedIn Groups Every Marketer Should Join
    Created: April 1, 2009. This group will get you thinking more strategically about every blog post, ebook, or webinar you produce, which could very well come in handy when trying to bolster your lead generation. Created: June 20, 2009. In this group, you’ll find like-minded professionals in sales, business development, marketing, demand generation, and inside sales functions who are all primarily in technology companies.
    [2009, Generation] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    Sites with a lot of social shares also tend to be sites with high search rankings, and that''s because they''re an indicator of the virality and number of inbound links generated by the content. This fall, however, Google introduced its Hummingbird algorithm , its first major algorithm update since the 2009 "Caffeine" update and a significant shift in Google''s approach. A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links.
    [2009, Generation] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. Author: Eric Kim The race to mobile has become a stampede.
    [2009, Generation] 6 Flaws Your Nonprofit's Mobile Website Should Never Have
    83% of Generation Y respondents to a recent study said they have smartphones. And according to StatCounter Global Stats , global mobile traffic represents 13% of internet traffic, up from just 1% in 2009. The smartphone revolution is here and your organization cannot ignore it. You do not want to ignore this channel of increasing traffic.
    [2009, Generation] What Millennials Really Want From Your Nonprofit’s Website
    The Millennial Impact Report has been collecting data since 2009 from groups of individuals between the ages of 20-35, also known as Millennials or Generation X. I am going to focus on the first channel -- your website -- by providing 9 tips to optimize your nonprofit''s website to engage with this younger, eager to give generation, online.
    [2009, Generation] Industrial Marketing, Lead Generation and Sales: It’s Complicated
    Remember this rom-com from 2009? Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking
    [2009, Generation] Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing
    B2B Buyers: Traits by Generation [Infographic]. Acquity Group created an infographic that takes a look at buying trends based on generation. According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks. Online content in the sales and marketing industries is dynamic and constantly changing.
    [2009, Generation] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    A typical sales complaint about marketing is that the leads they generate are worthless (" marketing''s leads SUCK! "). Sadly, only 45% of businesses have established a company-wide definition of a sales-ready lead , according to a 2009 survey by MarketingSherpa. Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth. Here''s how to do it.
    [2009, Generation] 8 Steps To Effective Content For Social Media [Slides]
    I joined Twitter in 2009. And many wonder why their social media aren’t generating ROI. So based on my experience, lots of trial and error (mostly errors) and an attempt at having a little fun, I developed these 8 tips to generating effective content for social media: 8 Steps To Effective Content For Social Media. For the third week in a row, I find myself at another amazing marketing conference.
    [2009, Generation] The 9 Immutable Laws of Social Marketing
    It’s relatively new, it’s evolving rapidly, it generates a lot of noise. How do you use it to generate heat as well? In November 2009, Fresh Diet had a Facebook presence of…almost zilch. Jim Gilbert likes to describe himself as an “old school” direct marketer who applies traditional direct marketing principles to new media and channels.
    [2009, Generation] Why Your Professional Services Marketer Needs Mentoring
    In 2009, after completing my senior year of college and receiving my business degree with majors in marketing and business management, I was absolutely thrilled to land my very first job as a marketing assistant at a research firm. This is simply not realistic, and it does not generate positive results for the firm or for the eager young employee. Both of these scenarios represent a lack of cohesive strategy and will not help the firm generate the results it is seeking.
  • BIZNOLOGY  |  MONDAY, APRIL 22, 2013
    [2009, Generation] Enterprise Social Networking Platforms: Think Amazon, Not Facebook
    dOf course, you need to generate enough traffic and usage to support your other objectives, but traffic and usage are not what you are trying to accomplish. Jeff Bezos’ focus at the beginning was not to generate profits immediately. amazon.com (Photo credit: soumit). “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms.
    [2009, Generation] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
    The Rodon Group is a B2B third-generation family business that has manufactured small plastic parts and molds at a high volume since 1956. The campaign started in 2009, and by 2012, tourist traffic at Iceland''s Keflavik International Airport broke records, with 2.4 Rocky Balboa. Susan "I Dreamed a Dream" Boyle. The 1980 U.S. Men’s Olympic Hockey Team. What I''m trying to say is. no one can resist an underdog.
  • HUBSPOT  |  MONDAY, APRIL 8, 2013
    [2009, Generation] 7 Steps to Transforming Into an Inbound Agency
    But after the work was done, clients soon came back to Ruffalo complaining that their websites were “broken,” which is to say they weren’t generating the amount of traffic they expected. Ruffalo realized that if you don’t offer marketing services along with website development, you and your clients were missing out on the real value inbound marketing generates. You can’t teach an old dog new tricks.
    [2009, Generation] Why You Might Want to Be More Negative in Your Marketing
    For a great example of using multiple villains in your marketing, just check out Career Builder's 2009 Super Bowl commercial, brought to my attention via Graeme Newell and 602 Communications. You will also generate some seriously ardent supporters. Ever wake up on the wrong side of the bed? Of course you have. We all have. Ever wake up on the wrong side of the bed, and then have to be cheery? Like, interact in social media? Write an engaging blog post?
    [2009, Generation] SalesFUSION To Promote Marketing and Sales Alignment at Microsoft Convergence
    March 1, 2013 – SalesFUSION™ is the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform. SalesFUSION has been a leading marketing automation platform offering pre-integrated marketing automation for Dynamics CRM since 2009. FOR IMMEDIATE RELEASE: SalesFUSION To Promote Marketing and Sales Alignment at Microsoft Convergence through “Gold In Your CRM” Promotion. Atlanta, GA.
    [2009, Generation] Retarget Your Way to Greater Sales
    Now that you know what retargeting is, let us highlight ways it can increase your sales: Lead Generation : Retargeting is an excellent lead generation tool because it keeps bringing businesses back to your site. Retargeting is a cost effective way for B2B lead generation that can lead to significant sales increases. Behavioral Targeting: An Online Analysis for Efficient Media Planning ; Alice Klever; 2009. The chance to make an online sale is not a one shot deal.
<< 1 2 3 ... 11 12 >>