B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study. Are you interested in knowing how your company’s programs and results compare to other companies’ B2B lead generation efforts? Please visit www.lead-generation-benchmarks.com.

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study. Are you interested in knowing how your company’s programs and results compare to other companies’ B2B lead generation efforts? Please visit www.lead-generation-benchmarks.com.

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Blog.

The Top People in Sales Lead Management in 2009: Friday, November 13th is Your Last Chance to Vote!

Sales Lead Insights

Don’t miss this opportunity to vote for your top five candidates to be among the fifty most influential people in sales lead management in 2009. Then be sure to watch for the results on November 16, 2009. Tags: Sales lead generation Sales lead management sales lead management Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Friday, November 13th. Both members and non-members can vote.

MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

B2B Lead Generation

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation.

Lead Generation Tips - Take 3 Hour Lunches

Smashmouth Marketing

More Lead Generation Tips There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea!

Lead Generation Tip - Take 3 Hour Lunches

Smashmouth Marketing

More Lead Generation Tips. There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea!

Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special

Smashmouth Marketing

How many business cards do you have laying around in one of the current states? On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5.

Lead Generation Tip - Don't Be An Expert

Smashmouth Marketing

Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? As Jeff Ogden, the Fearless Competitor , says about lead generation: "Stop complaining, take action now."

Is social media effective for B2B lead generation?

Sales Lead Insights

I have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. Some new studies that start to quantify the impact of social media on generating leads and driving sales have been recently released. My quest for quantitative proof that social media is an effective tactic for generating B2B leads and sales continues.

Lead Generation Check list – Part 6: A Multi-modal lead generation approach

B2B Lead Generation

This is the sixth in an eight-part series I’m calling the ‘Lead Generation Checklist. I wanted to provide a checklist that helps organizations optimize their lead generation process. For the sixth installment, I’d like to talk about a multi-modal approach to lead generation.

Lessons on Using LinkedIn for Lead Generation

B2B Lead Generation

I've heard more B2B marketers citing LinkedIn as a key social network they want to add into their lead generation and marketing strategy. I often get asked questions like "how do you generate leads via LinkedIn (without alienating your network)?

Lead Generation Checklist - Part 1: The Mindset: Conversations, not campaigns

B2B Lead Generation

Building an effective lead generation program is kind of like baking a cake. Lead generation should be a series of conversations, not campaigns. There are certain ingredients that are absolutely necessary. You can tweak the recipe a little here and there adding your own special touches as long as you include the main components. Over the next few months, I want to offer you a ‘recipe’ for building an effective lead gen program. It’s an eight-step checklist.

B2B Lead Generation Checklist: 22 Success Tips

Sales Lead Insights

What do I like best about being a B2B lead generation consultant? The rewarding part is I get to see first-hand what works best (and what doesn’t) when it comes to generating, nurturing and identifying the qualified, sales-ready leads that salespeople, reps, resellers and distributors need. Speaking of what works best, here are 22 tips for getting better results from your B2B lead generation programs: ? Focus on generating response. ?

MarketingSherpa’s Email Summit 2009

LeadSloth

It is focused on advanced email strategies, which is an important part of the demand generation process. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Leveraging user-generated content. Today MarketingSherpa’s Email Summit started in Miami. Most of the case studies seem to be B2C rather than B2B.

Email 100

Calling all Copywriters and Wanna-be-Copywriters to Copywriting Success Summit 2009

Ambal's Amusings

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing.

The B2B Lead Generation Benchmark Study Report: Useful data and advice

Sales Lead Insights

Are you looking for data to help justify a bigger budget or more resources for your B2B lead generation programs? Are you looking for advice you can use to make your B2B lead generation programs as productive as they can be? Get the 2009 B2B Lead Generation Benchmark Study Report. It provides metrics and best practices for business-to-business lead generation. Do you know which lead generation activities your peers are now finding to be the most productive?

Your B2B Lead Generation Budget: Start by Cutting It Into Thirds

Sales Lead Insights

Here is a simple and effective way to allocate your business-to-business lead generation budget. Use the first third of your B2B lead generation budget for Internet marketing. Use the second third of your B2B lead generation budget for direct marketing. Ongoing, multitouch email , postal mail or telemarketing for generating and nurturing leads until they are qualified as being sales ready. Tags: B2B Lead Generation B2B marketing B2B marketing budget

Budget 168

free stuff that sells. maybe.

The Effective Marketer

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Effective marketing is about generating sales.

Lead Generation Check list – Part 7: Effective lead management

B2B Lead Generation

Track, measure, and report on all leads until closure to evaluate the lead generation program. Breakdowns in the lead management process often occur when lead generation is viewed as a series of campaigns without substantive integration.

8 Tips for generating high quality leads that sales people love

B2B Lead Generation

" So their lead generation focuses on getting MORE leads to their sales team but I've found that sales people really don't want more leads. According to MarketingSherpa's data, generating “high-quality leads” is the B2B marketer’s number one challenge. Co-develop lead generation programs with your sales team's input. Ask most executives and marketers what sales people need to sell in this economy and they will say, "more leads."

Want To Generate More Leads? Leverage Your Prospects’ Five Senses

Sales Lead Insights

If you want your B2B lead generation campaigns to be as successful as possible, you need your lead generating messages to break through the clutter, get your prospects’ attention and provide them with compelling reasons to respond. If your product can be associated with a pleasing fragrance, consider adding that fragrance to your lead generation materials. Tags: B2B Lead Generation B2B sales leads Sales lead generation

Lead Generation Check list – Part 3: Develop and intensify your Ideal Customer Profile

B2B Lead Generation

I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that in my experience helps improve lead generation efforts. Related Posts: Targeting Your B2B Lead Generation On building targeted lists for B2B Lead Generation Programs Lead generation to sphere of influence Reaching Decision Makers The Physics of Trigger Events for Lead Generation.

Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

The one I have is the first generation and I have been using it for almost one year now. This entry was posted on Friday, May 29th, 2009 at 2:43 pm and is filed under Marketing Planning , Marketing Strategy , Pricing.

Lead Generation Data: Converting leads to pipeline revenue is biggest issue for marketers

B2B Lead Generation

I recently hosted a poll to ask fellow marketers which aspect of the B2B lead generation frustrated them the most. Overall, 34% of the 94 participants replied that converting leads to pipeline revenue is the biggest issue for them. According to the comments, most folks weren’t surprised.

B2B Lead Generation Roundtable Group on LinkedIn

B2B Lead Generation

A few weeks ago I wrote a post called 5 steps for using LinkedIn as a lead generation tool and step number five was ‘create your own LinkedIn group and share relevant content.’.

5 steps for using LinkedIn as lead generation tool

B2B Lead Generation

But I’ve been intrigued by how LinkedIn has quietly developed into a useful lead generation tool for marketers and sales people to build relationships with potential customers. Here are 5 ways you can generate leads via LinkedIn: Step #1 - Create a polished and personally branded profile on LinkedIn. Here are a few other resources that have helpful tips on using LinkedIn for lead generation. What have your experiences been with LinkedIn for lead generation?

B2B Lead Generation by Phone: An Interview with Michael Brown

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. Second, businesses that try to recruit good callers for lead generation and nurturing but refer to them as telemarketers are usually unsuccessful. Given all the “e-“ and social media, does the phone still have a role in B2B lead generation, lead nurturing or lead qualification?

Content Ideas for B2B Lead Generation – B2B Marketing and Sales Tip #265

Reachforce

We know all know Content is King in B2B Marketing. We use it for blogging, email campaign offers, sales support, website content, whitepapers/eBooks, social media teasers and webinars. In a recent study by Kingfish Media they found that over 70% of marketers are using custom content to communicate with current

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. The table below presents a reasonably comprehensive list of demand generation (a.k.a. Tags: demand generation marketing automation software selection demand generation

Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th

Sales Lead Insights

Are you responsible for B2B lead generation at a large company? The webcast will be moderated by Mike Wallen , CEO of the Lead Dogs and presented by Albert Springall , Senior Marketing Manager at Microsoft and B2B lead generation expert (yours truly) Mac McIntosh. So to generate more business your lead generation strategies must clearly communicate value while differentiating your products and services from the competition and resonating personally with your prospective customers.

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Take the Poll: Which aspect of the B2B lead generation process frustrates you the most?

B2B Lead Generation

Which aspect of the B2B lead generation process frustrates you the most? Getting a volume of names. Figuring out which names are valuable. Passing leads to sales. Converting leads to pipeline revenue. Closing the loop on every lead. Take the poll here

Tempted to Do Away With Registration Forms? Think Again.

The Point

If you track clicks and not registrations, you’ll be measuring response, generating sales alerts, and assigning lead scores based on an action that is, in my view, less than an actual response.

Demand Generation Blogs Continued

LeadSloth

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Rebekah and her team write about demand generation, with lots of good articles on content marketing and social media. This blog provides a strategic perspective on the demand generation process.

because you can't beat free marketing training

The Effective Marketer

This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars.

Lead Generation: If your life depended on making a sale…

ViewPoint

How to improve lead generation with prospecting 2.0

B2B Lead Generation

It’s a shame that you, like many others, choose to dismiss cold calling as a lead generation tool (there’s that shiver again). Join us for this live webinar on “ How to Improve Lead Generation with Prospecting 2.0." Register for "How to Improve Lead Generation with Prospecting 2.0". When: Thursday, December 10, 2009 at 1:00 PM Central (60 min.). I’ve proven that cold calling works as a major part of a lead generation approach in case after case with many clients.

Is Social Media Wasted on PR Agencies?

The Point

Except awareness and thought leadership represent only a fraction of the potential return from social media, and in fact (I would argue) place well behind the windfall that social media makes possible in the areas of lead generation and lead nurturing. If I were to have written the plan, the primary objectives would have read: * drive search-generated traffic and net new sales leads. * Aren’t PR agencies paid to generate awareness and propagate their clients’ points of view?

PR 181

Demand Generation Trends for 2009

Marketo

Last October, Craig Rosenberg shared some insightful best practices in one of my first thought leadership interviews, titled Lead Generation Best Practices: Thought Leadership with The Funnelholic. He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. What are the three trends you see emerging in 2009?