Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads
Modern B2B Marketing
NOVEMBER 24, 2009
As I wrote in 5 Ways B2B Marketing Professionals Can Leverage Social Media , social media lets you publish your company’s best practices and expertise without the need to get past gatekeepers such as editors and traditional media. In social media, the gatekeepers are your peers, and the quality of your content and ideas determines what gets promoted. Yesterday, I described the important role that strong, risk-mitigating brands plays in inbound lead generation.