BuzzSumo

SEPTEMBER 20, 2019

You’ll learn how to maximize the power of conversational marketing: Social media is more about the Return on Conversation (ROC) and less about the Return on Investment (ROI). My research focused on the Social Penetration Theory , also known as the Onion Theory. Conversational Marketing: The Antidote To Declining Reach.

Social Media 95

Social Media Social Marketing Conversion Media 95

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. Read Susan’s post announcing this report. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

SEPTEMBER 20, 2010

disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. Eurostar and the Blame Game =-. Eurostar and the Blame Game =-. Happy Christmas and New Year.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. Successful VPs make this transition in stages and use early successes (sales results aligned to a specific territory, solution, or vertical)-- and much tighter involvement with inside sales -- to show the theory works.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Sales Is the Reason Your Content Exists - Content Marketing ROI - Junta 42 , July 26, 2010 Before I launched my business, I read the Bootstrapper’s Bible by Seth Godin. do these in order to test theories and satisfy my curiosity. And last week one person upped the game by asking, “But what if I only have 20 minutes a day?&#.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. "(sxsw) interactive registrations up 40% over 2009, to more than 15,000 total," [link] [link] jaybaer I completely agree.

Social Media 126

Social Media Media Paid Content Conference 126