The Difference between Lead Nurturing Accelerator Campaigns and Lead Lifecycle Campaigns
Modern B2B Marketing
AUGUST 17, 2009
Today Marketo released chapter 3 to The Definitive Guide to Lead Nurturing , and we are so excited to see so many people returning to check out this week’s chapter on Advanced Lead Nurturing. In this chapter, Marketo shares best practices on Accelerator Campaigns and Lead Lifecycle Campaigns. Some quick tips on Accelerator Campaigns include: Start simple and build out these lead nurturing campaigns.