Sales 2.0 and Social Media: Thought Leadership with Anneke Seley
Modern B2B Marketing
OCTOBER 21, 2009
We can now point to many examples of social media contributing to a sales manager's monthly quota or filling the pipeline with qualified leads. What are your thoughts on lead nurturing to help sales move leads through the sales funnel? Lead nurturing is an important piece of the Sales 2.0 Companies should be measuring quantity and quality of sales leads generated by medium - both traditional and social - and comparing results.