Why Are Marketing Automation Managers So Hard to Find?
OCTOBER 16, 2009
According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But – if you decide to hire a Marketing Automation manager – what should you look for, and where do you find them?