Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.
Challenges in Everyone in Your Company being Social
Buzz Marketing for Technology
SEPTEMBER 8, 2009
In the last post called Just 4 People doing Social Media? we discussed how social media like email will eventually be in the hands of everyone in your organization. But in Social Media that approach wont work. Tags: social media
Demand Generation Vendors Offer Few Social Media Applications
Customer Experience Matrix
JUNE 2, 2009
Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label. They provide three basic functions: - send messages via social media. add social media data to prospect profiles.
Three steps for B2B marketers to build a personal social media presence
JUNE 26, 2009
In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. In pursuing a personal presence in social media, I had it easier than you will. You shouldn’t just get involved in social media to the extent necessary to do your day job.
Alterian Pushes Into Social Media Management with Techrigy Acquisition
Customer Experience Matrix
JULY 16, 2009
Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step.
Corporate Social Media: the Legal Dilemma
B2B Marketing Savvy
OCTOBER 5, 2009
Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. As often happens in today’s social media, the post opened up a whole can of virtual and viral worms.
The 4 C's of Social Media
MARCH 4, 2009
Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Social Tagging
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
In It Came from Facebook! MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.)
Strategic Guy: Three Phases of Social Media Maturation
JULY 9, 2009
skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle.
Best of 2008: Social Media Optimization, Part 1
APRIL 6, 2009
Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Social Tagging
High Points on the Social Media Landscape
MARCH 10, 2009
In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Another is to look at the different types of websites and tools that comprise the social media landscape. They aren't intended to be comprehensive, but rather to identify the high points in the social media topography. Social Networking Sites where you can post your profile, promote links to your company site / blog / etc.,
Demand Generation Best Practices: Thought Leadership with The LeadSloth
Modern B2B Marketing
APRIL 9, 2009
Are they practicing what they preach, and do they share their knowledge about demand generation via a blog, wiki or help-system? Inbound marketing is about social media like blogging, Twittering and Facebook to connect to more potential prospects. One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. That's why I'm glad I had the opportunity to meet Jep Castelein , author of.
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! AOL Acquires Thing Labs and Brizzly How Social Media Marketers Can Conver.
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
While social media is the flashy show horse of online marketing, email remains the solid workhorse. Well, unlike social media, email is virtually universal. And as some of the posts below show, when integrated with social media tools, email becomes even more powerful.
Research shows fastest-growing businesses pile on to the social web
grow - Practical Marketing Solutions
FEBRUARY 16, 2010
brand new study from the University of Massachusetts Center for Marketing Research compares adoption of social media over three years (2007-2009) by the Inc. 500 was outpacing the Fortune 500 companies in their use of social media. Share this on Facebook.
5 Golden Rules for a Successful Location Based Marketing Campaign
SEPTEMBER 8, 2011
Aaron Strout joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! But in 2009, Foursquare launched with an eye toward utilizing location based tools for marketing and business.
Top 60 B2B Marketing Posts and Hottest Topics November 2010
B2B Marketing Zone Posts
DECEMBER 1, 2010
Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Facebook Insights.