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ClickDigest: Weekly Round-Up: 23-Oct-2009

Ambal's Amusings

It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. 3 Ways for Businesses to Take Full Advantage of Facebook. John Jantsch outlines three approaches on how to use Facebook for your business.

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How to take smart risks with lo-fi social content

Sprout Social

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. What is lo-fi social media content? Lo-fi social media content is personality-driven social media content that has low production value.

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Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Writing on the Web

alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. Facebook ( friend me here on Facebook ).

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The Psychology of Social Sharing—What Makes People Engage with Your Social Media Content?

Content Standard

Marketers frequently laud social media as the “holy grail” of audience engagement. One of the most prominent algorithm upsets occurred earlier this year when Facebook shifted the rankings of branded content to “make [its] News Feed more about connecting with people and less about consuming media in isolation.”

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. New tools on the block (social media monitoring and others are the likely candidates) may have a tough time showing solid ROI, therefore their purchases being delayed.

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The Networker's Dream

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how? Look forward to meeting up with you at BOS 2009.)