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Sales 2.0 and Social Media: Thought Leadership with Anneke Seley

Modern B2B Marketing

we often think about social media - but does it entail more than using Facebook, Twitter and LinkedIn? We can now point to many examples of social media contributing to a sales manager's monthly quota or filling the pipeline with qualified leads. What are your thoughts on lead nurturing to help sales move leads through the sales funnel? Lead nurturing is an important piece of the Sales 2.0 What can Sales 2.0 do to improve your sales success?

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. Hordes of traffic that convert poorly are useless for generating qualified leads that convert well into paying customers.

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. That's generated a good amount of traffic and leads. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source.

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. That’s generated a good amount of traffic and leads. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source.

70 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s from 2009. Lead & Relationship Management. The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ).

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# How can you optimize campaigns using search funnels? Share this on Facebook.

70 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s from 2009. Lead & Relationship Management. The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ).

30 Careless Mistakes That Will Totally Muck Up Your Marketing

Hubspot

CTAs are the gateways to lead generation, and relevant ones should hang out everywhere from on your homepage, to within your email, and on every individual web page and blog post you publish (with the exception of your landing pages). We've all had those moments.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

by Anonymous on Skin Whitening, Tanning, and Vaseline’s Controversial Facebook Ad Campaign Hah, Im still waiting for. by Anonymous on Serious Games Sessions Europe: Real Time Universe Simulator Your Facebook facts are a.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Because pricing information is now sought much higher up in the sales funnel than most marketers suspect.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Why B2B social media is about making love, not war - B2B Marketing Online , July 28, 2010 Ever wondered why Facebook has a ‘like’ button, but not a ‘dislike’ button? But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. Yes, corporate blogs are an excellent resource for Lead generation. Dec 2009.

Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Demand Generation?

ROI 9

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content.

What Can Social Media Do for Your Business? Simple: Leads.

Hubspot

So you've been listening to your techie nephew talk about Twitter and Facebook. If you look at our experience here at HubSpot, one answer is clear: leads. The data is clear: Social media is a significant, growing lead generation channel. How do we generate those leads?

How To Use Paid Search To Target Buyers By Stage

B2B Marketing Insider

In this post, I will provide an overview of the study and summarize the key actions you should take as a B2B Marketer responsible for driving leads for your business. How To Shorten The B2B Buyer Cycle With Landing Pages Need to Drive Leads?

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? Your PR team was aware of most of these as it often had a hand in generating those placements. Six killer ways to boost blog traffic and revenue via social media , October 6, 2010 have some blogs that generate considerable traffic. Facebook (128).