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Custom Publishing Council Announces 2009 Pearl Awards

Junta 42

Had an outstanding time last Thursday at the 2009 Custom Publishing Council Pearl Awards (Junta42 was a sponsor of the event). Silver: Destination Hyatt 2009, HCP/Aboard Publishing (Hyatt Hotels Corporation). Gold: 2009 Masters Journal, Golf Digest Publications (Augusta National Golf Club).    DIGITAL | Best Interactive Tool. Content Solutions (New York Stock Exchange).

World Wide Rave – Works!

Buzz Marketing for Technology

They had special taper sections where deadheads could tape FOR FREE the bands show and reproduce it for anyone who asked (so long as there was no exchange of money, which was one thing the band was against).

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. What specific benefit will your reader receive in exchange for parting with his or her email address?

Marketing Automation and B2B Marketing Predictions for 2010

Digital Body Language

Now that various devices such as the iPhone, are truly able to support a rich, interactive, graphical environment, interacting with your audience in places where they are mobile becomes very possible, but the device, and mobile-specific technology, almost becomes irrelevant.

The SaaS Experience; Application, Knowledge, Best Practices

Digital Body Language

Idea exchanges, discussion forums, and collaborative voting on enhancements, all allow the viewers of once-passive documentation forums to interact with one another and exchange ideas.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

Edward Brice, recommended the eBook concept as a way to make it more interactive, content-rich, and viral. That’s largely because people can access it freely, without providing any information in exchange.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

Edward Brice, recommended the eBook concept as a way to make it more interactive, content-rich, and viral. That’s largely because people can access it freely, without providing any information in exchange.

How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension

Savvy B2B Marketing

The brand -- or company -- used to control the conversation, interaction, and most importantly, the information. Once we are interacting with someone in the consideration phase, we offer meatier content such as a customer ROI case study , written by a third party such as an analyst.

How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension

Savvy B2B Marketing

The brand -- or company -- used to control the conversation, interaction, and most importantly, the information. Once we are interacting with someone in the consideration phase, we offer meatier content such as a customer ROI case study , written by a third party such as an analyst.

7 Things About Online Reviews Every B2B Business Needs to Know

Act-On

That’s according to a 2009 Convergys Corporation study, and I can’t imagine that the effect isn’t still with us. So ask early: No more than a week after the transaction or a customer service exchange. Ever wondered what people say about you behind your back?

Review 117

What’s your ecosystem?

Marketing Edge

We all have them on line, those places and groups we like to exchange ideas with. The real-time and regular exchange of information across the social web is an entity that can be measured, and in many cases, has value for individuals and organizations. I suggest the more detailed the information available about the behavior of these ecosystems and its platforms, the richer the experience all will have interacting with individuals, organizations, and the information they exchange.

IT Pros Don't Want to Register for Your White Paper

Savvy B2B Marketing

What's unique is the social-media component that Spiceworks has embedded into its application so its community of users can interact. This draws them into the community where they interact with each other, answer questions, write how-to's, etc. We offer vendors a standard lead-generation program through which IT pros exchange their contact information for white paper downloads. What percentage requires registration in exchange for white papers?

SMB 2

Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

A collection of two dozen observations, insights and pearls of wisdom for b2b sales success, such as “It is not the increased efforts for getting more contacts, but the effort of getting the best contacts that will increase your sales,&# and “Having a lot of contacts, telephone calls, email exchanges and meetings with potential customers is not the best approach.

National Instruments: Multiple Activities Leading to Multiple Responses

Digital Body Language

They had implemented a very elegant equitable exchange of information process that asked for small amounts of information from their audience in exchange for access to the information resources, and were nurturing their prospects based on the information they had requested. National Instruments has done a great job of creating an information rich web presence that provided relevant and useful information to their audience of scientists and engineers.

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

For example, if you start to exchange messages with an influencer, it’s a logical next step to enter into a permission-based relationship on something like LinkedIn. Though you can’t control your Twitter community like you would say, a user group, the network of relationships does form a loose sort of community that you can speak to and interact with as a group (e.g., We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace?

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

For example, if you start to exchange messages with an influencer, it’s a logical next step to enter into a permission-based relationship on something like LinkedIn. Though you can’t control your Twitter community like you would say, a user group, the network of relationships does form a loose sort of community that you can speak to and interact with as a group (e.g., We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace?

Three steps for B2B marketers to build a personal social media presence

Chris Koch

Other good tools for bulking up your network include: MrTweet —Recommends people based on direct interactions that your followers have had with others outside your network. After you’ve created a link with someone on Twitter (they follow you, too) and you’ve exchanged a few direct messages, you have an excuse to invite them to connect on LinkedIn or Facebook so that you can getting to know one another better.

10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5

Smashmouth Marketing

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). Inspire exchange - Don't just post, ask questions. Back in the fall I attended Selling Power 's Sales 2.0 conference. This time with a twist. Selling Power's publisher and Sales 2.0 co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event.

10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5

Smashmouth Marketing

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). Inspire exchange - Don't just post, ask questions. Back in the fall I attended Selling Power 's Sales 2.0 conference. This time with a twist. Selling Power's publisher and Sales 2.0 co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event.

Thoughts on how to follow-up on website leads when you use marketing automation

B2B Lead Generation Blog

Richard writes over at the Idea Exchange blog on marketing automation related topics. Develop follow-up materials and content that your sales team can use to bring extra value to enhance their follow-up interactions that extend beyond the content future customers can get via your website. A few months ago, at the MarketingSherpa B2B Marketing summit in Boston, I was asked on how best to follow-up on leads generated via the web by Richard Hill.

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media Ad Metrics Definitions (PDF) by The Interactive Advertising Bureau (IAB). 2009 in Review: The Rise of Social Media by The Milwaukee SEO.

On Lead Qualification: Turning Web Inquiries into Viable Sales Leads

B2B Lead Generation Blog

A common lead generation practice using B2B inbound marketing includes offering whitepapers, demos, trial software, or other content assets in exchange for registration information. What lead scoring does is assign a point value to who prospects are, how they interact with your company and what their need is for your product.

100 Social Media & Content Marketing Predictions for 2010

Junta 42

2009 was about learning social media. Brand marketers will try to reach their consumers in this new interactive dimension    Brian Halligan I think 2010 is the year brand marketers figure out that interrupting their way into people's lives through advertisements just does not work anymore as we consumers are sick-and-tired of being marketed to and are getting better-and-better at blocking the interruptions out (i.e. Much the same way as in 2009.

Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. It’s been nearly two years since my last review of Treehouse Interactive. The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. Although many demand generation vendors now offer some type of social sharing, Treehouse introduced this feature back in May 2009.

Corporate Social Media: the Legal Dilemma

B2B Marketing Savvy

There are clearly additional concerns over the implications and mis-steps of the speed of information exchange and the breadth of information reach.

Selling the Relationship All the Way to the End

E-Quip

Real communication is compromised in favor of a formal exchange of pre-rehearsed facts and claims often devoid of the humanness that fosters relationship building. This invites more interaction, puts everyone more at ease, and helps keep your presentation on target.

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads.

Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

Posted by: Rebekah Donaldson | June 11, 2008 at 11:45 AM Two other thoughts: A -- Based on my experience with marketing smaller firms, I'd offer that it's key to have the same person do all the lead scoring B -- From Laura and John's exchange I wonder if fundamentally you have different views about how successful an Eloqua can be in helping integrate marketing and sales? Posted by: Pam Sichenze | January 14, 2009 at 05:08 PM The comments to this entry are closed.

B2B Social Media Marketing: Branding or Lead Generation?

Modern B2B Marketing

Direct mail and cold calling made up the majority of targeted interactions, and marketers passed all new leads to Sales for follow-up. Prospects were willing to share their contact information in exchange for the information they wanted. As buyers tire of “marketing speak” and over-aggressive marketing tactics, they search social sites as part of their research, and interact with other prospects to get and share word of mouth recommendations.

Does Your @SocialEmployee Know the “Why” of Your Brand?

Blue Focus Marketing

Genuine human interactions can conquer any exchange, whether that exchange is mediated through smartphones, social plaforms like Twitter and LinkedIn, or an internal employee network such as IBM’s Connections.

B2B Lead Management Market Heats Up

delicious b2bmarketing

It is such a good platform for CRM and one that can be extended with the vendor solutions from the App exchange. Laura Posted by: Laura Folio | April 17, 2008 at 04:54 PM Laura, speaking of interactive, two-way dialog, this string is great! Confirmed: The Recession Limits Interactive Experimentation Archives July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 More.

An Example of Twitter’s Real-Life ROI

grow - Practical Marketing Solutions

Michelle had just come back from a one-year exchange program with a Brazilian university in Salvador de Bahia. In 2009, I was planning a party to celebrate the fifth anniversary of my blog, and by now Michelle had actually moved to Paris.

Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs

MI6 Marketing Agency

Slide 4: Introduces the Interaction Intersection(TM). A place where buyers are more apt to engage and interact with sellers. Key Insights : respect how buyers want to interact, how they gather information and their buying process.

The hidden costs of social media conversation

grow - Practical Marketing Solutions

The first markets were places where people gathered to exchange information and goods, a city market or a town square. Certainly this interaction can humanize a brand. It’s all about the conversation. Have you heard that a thousand times?

Cost 97

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

As someone who prizes human interaction, Alston has become one of the most-followed CMOs on Twitter. Jim is also a regular contributor to the AT&T Network Exchange Blog , where he discusses emerging cyber security threats and trends.

NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content

Hubspot

Check out this exchange with a local resident seeking advice on how to store her compostable scraps before collection day: @SarRCox Yes! Use cute animals -- even better if they’re interacting with your products. Personalize your Twitter interactions with customers.

The State of the Blogosphere 2010

delicious b2bmarketing

In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. Curators promote interaction, collaboration, as well as enlightenment.