World Wide Rave – Works!

Buzz Marketing for Technology

They had special taper sections where deadheads could tape FOR FREE the bands show and reproduce it for anyone who asked (so long as there was no exchange of money, which was one thing the band was against).

2

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. What specific benefit will your reader receive in exchange for parting with his or her email address?

2

Trending Sources

7 Things About Online Reviews Every B2B Business Needs to Know

Act-On

That’s according to a 2009 Convergys Corporation study, and I can’t imagine that the effect isn’t still with us. So ask early: No more than a week after the transaction or a customer service exchange. Ever wondered what people say about you behind your back?

118

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

For example, if you start to exchange messages with an influencer, it’s a logical next step to enter into a permission-based relationship on something like LinkedIn. Though you can’t control your Twitter community like you would say, a user group, the network of relationships does form a loose sort of community that you can speak to and interact with as a group (e.g., We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace?

2

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

For example, if you start to exchange messages with an influencer, it’s a logical next step to enter into a permission-based relationship on something like LinkedIn. Though you can’t control your Twitter community like you would say, a user group, the network of relationships does form a loose sort of community that you can speak to and interact with as a group (e.g., We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace?

2

Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

A collection of two dozen observations, insights and pearls of wisdom for b2b sales success, such as “It is not the increased efforts for getting more contacts, but the effort of getting the best contacts that will increase your sales,&# and “Having a lot of contacts, telephone calls, email exchanges and meetings with potential customers is not the best approach.

2

Thoughts on how to follow-up on website leads when you use marketing automation

B2B Lead Generation Blog

Richard writes over at the Idea Exchange blog on marketing automation related topics. Develop follow-up materials and content that your sales team can use to bring extra value to enhance their follow-up interactions that extend beyond the content future customers can get via your website. A few months ago, at the MarketingSherpa B2B Marketing summit in Boston, I was asked on how best to follow-up on leads generated via the web by Richard Hill.

2

On Lead Qualification: Turning Web Inquiries into Viable Sales Leads

B2B Lead Generation Blog

A common lead generation practice using B2B inbound marketing includes offering whitepapers, demos, trial software, or other content assets in exchange for registration information. What lead scoring does is assign a point value to who prospects are, how they interact with your company and what their need is for your product.

2

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media Ad Metrics Definitions (PDF) by The Interactive Advertising Bureau (IAB). 2009 in Review: The Rise of Social Media by The Milwaukee SEO.

2

Corporate Social Media: the Legal Dilemma

B2B Marketing Savvy

There are clearly additional concerns over the implications and mis-steps of the speed of information exchange and the breadth of information reach.

1

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads.

1

Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. It’s been nearly two years since my last review of Treehouse Interactive. The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. Although many demand generation vendors now offer some type of social sharing, Treehouse introduced this feature back in May 2009.

2

Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

Posted by: Rebekah Donaldson | June 11, 2008 at 11:45 AM Two other thoughts: A -- Based on my experience with marketing smaller firms, I'd offer that it's key to have the same person do all the lead scoring B -- From Laura and John's exchange I wonder if fundamentally you have different views about how successful an Eloqua can be in helping integrate marketing and sales? Posted by: Pam Sichenze | January 14, 2009 at 05:08 PM The comments to this entry are closed.

0

B2B Lead Management Market Heats Up

delicious b2bmarketing

It is such a good platform for CRM and one that can be extended with the vendor solutions from the App exchange. Laura Posted by: Laura Folio | April 17, 2008 at 04:54 PM Laura, speaking of interactive, two-way dialog, this string is great! Confirmed: The Recession Limits Interactive Experimentation Archives July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 More.

0

An Example of Twitter’s Real-Life ROI

grow - Practical Marketing Solutions

Michelle had just come back from a one-year exchange program with a Brazilian university in Salvador de Bahia. In 2009, I was planning a party to celebrate the fifth anniversary of my blog, and by now Michelle had actually moved to Paris.

64

B2B Social Media Marketing: Branding or Lead Generation?

Modern B2B Marketing

Direct mail and cold calling made up the majority of targeted interactions, and marketers passed all new leads to Sales for follow-up. Prospects were willing to share their contact information in exchange for the information they wanted. As buyers tire of “marketing speak” and over-aggressive marketing tactics, they search social sites as part of their research, and interact with other prospects to get and share word of mouth recommendations.

0

The hidden costs of social media conversation

grow - Practical Marketing Solutions

The first markets were places where people gathered to exchange information and goods, a city market or a town square. Certainly this interaction can humanize a brand. It’s all about the conversation. Have you heard that a thousand times?

97

The State of the Blogosphere 2010

delicious b2bmarketing

In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. Curators promote interaction, collaboration, as well as enlightenment.

31

NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content

Hubspot

Check out this exchange with a local resident seeking advice on how to store her compostable scraps before collection day: @SarRCox Yes! Use cute animals -- even better if they’re interacting with your products. Personalize your Twitter interactions with customers.

39

B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

B2B Lead Generation Blog

My post a few weeks ago, " On B2B Demand Generation tools and Lead Generation Dashboards ," started an email exchange between me and Jeffrey Eisenberg on the subject. Our exchange spawned an article by Bryan Eisenberg over at ClickZ.

2

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. Co-founder and partner at Bonsai Interactive Marketing.

58

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter users frequently exchange information about products and services.”

39

From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies

Hubspot

The ball is controlled by an iPhone program, where you can input commands that are triggered by movements or interactions, such as kicking. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

21

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. Gail Goodman notes that social media is timely and interactive, but also fleeting, while email is more intimate and archivable.

35

Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

1

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation Blog

recent exchange he had with Brian Carroll on his B2B Lead Gene. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

11

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

Navigation and your calls to action play a major role in how your visitors interact with your blog. It has to be a value exchange for people to give up their contact information to you.

2

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

30% of social media users access a social media site “several times a day,&# up from 18% in 2009. 85% view company blogs as “useful,&# while 71% said the same for Twitter (up from just 39% in 2009). 2009 Twitter Demographics and Statistics Report by iStrategyLabs.

4

B2B Lead Generation Blog: Time with Best Selling Author Bryan Eisenberg

B2B Lead Generation Blog

All three of us had a great time exchanging ideas on marketing, life, business and books. All three of us had a great time exchanging ideas on marketing, life, business and books. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

2

The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath Albee's blog Marketing Interactions.

2

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Marketing Interactions , July 11, 2010 As the business environment becomes more interactive and “social,&# content must follow step and become more experiential. Dec 2009. Using Editorial Calendars in B2B Content Marketing - Marketing Interactions , July 1, 2010 This post is due to a Twitter exchange that ended a bit badly because I misunderstood the person’s intentions. Best of B2B Marketing. July 1, 2010 to July 31, 2010. Featured Sources.

0