• HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [2009, Examples] 5 Golden Rules for a Successful Location Based Marketing Campaign
    But in 2009, Foursquare launched with an eye toward utilizing location based tools for marketing and business. Here are a few examples of companies who are using location based services to build up loyalty programs: Tasti D-Lite has a loyalty program where, through the swipe of a card, you can check into Foursquare, Twitter, and Facebook. For example, you can check in at the Statue of Liberty.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [2009, Examples] Best Email Marketing Tips, Tactics and Metrics of 2010
    For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. it sets the tone and aligns expectations), demonstrates his points with several very good real-world examples (and a few bad ones), and concludes with guidance on common subject-line mistakes to avoid. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [2009, Examples] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. One of the areas that we did not have enough time to cover is real life examples of companies using Social CRM. million for 2009 and “triple that&# ($13.5.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2009, Examples] B2B social media case studies - 3 you can learn from and why they work
    Case studies give us examples to learn from and situations to study. Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. But, as you glance at that ever-growing list, you realize a decent chunk of these examples are B2C or consumer-based organizations (with a large portion of them in the tech sector). Case studies give us examples to learn from and situations to study.
  • CHRIS KOCH  |  FRIDAY, APRIL 30, 2010
    [2009, Examples] Where is your mobile marketing center of gravity?
    We can’t simply create an application that links to static website content, for example. An example of this is user groups. I could see techies catching up on technical issues while they have some down time at an airport, for example. Both are winners of the 2009 ITSMA Marketing Excellence Awards —the 2010 Awards deadline is June and anyone can enter). It’s a wiki-based tool where salespeople can go to find and share competitive intelligence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 16, 2010
    [2009, Examples] Research shows fastest-growing businesses pile on to the social web
    For example, 8 percent of the Fortune 500 companies were blogging compared to 19 percent of the Inc. And in 2009, it was 45 percent versus 22 percent fo the Big Boys. . This was a new question for 2009 and the first time I have seen this kind of data. 500 is using at least one social media tool in 2009 (up from 77 percent in 2008). . 500 is social networking with 75 percent of respondents in 2009 claiming to be “very familiar with it” (compared to 57 percent in 2008).
  • CHRIS KOCH  |  TUESDAY, NOVEMBER 24, 2009
    [2009, Examples] How to create B2B social media policies
    Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies. IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. For example, Cisco has an e-mail alias called “internet postings” where employees can get help. Here are links to the best examples of B2B corporate social media policies that I found: Cisco.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 4, 2009
    [2009, Examples] An interview with GE's Social Media Wizards
    An example of her creative flare: “Hey baby! “Internally, GE employees have been able to create blogs and wikis for several years, as part our project management and workflow toolset known as SupportCentral. The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 28, 2009
    [2009, Examples] Entiera Offers Consumer Marketing Automation Software as a Service
    For example, the first column in a typical campaign would contain a filter to select a universe; the next column might contain several path definitions that divide the universe into segments; and the third column could contain several channel definitions, each linked to one previous path. Tasks cannot be assigned to specific individuals, although this should be added by the end of 2009. Entiera also supports portals (with message boards, document repositories, Wikis, etc.)
  • DELICIOUS B2BMARKETING  |  THURSDAY, JULY 9, 2009
    [2009, Examples] Strategic Guy: Three Phases of Social Media Maturation
    skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. We also see a more consistent flow of comments, as well as other examples of readers reaching out to engage. April 13, 2009 12:55 PM Axel Schultze said. AxelS April 13, 2009 4:32 PM Marc Hausman said.
  • AGGREGAGE  |  SUNDAY, JULY 5, 2009
    [2009, Examples] Associations Social Media Opportunity
    I would immediately add to her list to visit the Association Social Media Wiki to find great case studies that you can help to use as examples. Three Social Media Questions Associations Should Consider in 2009. This morning I had one of those wonderful social networking moments. I received a note that I had been accepted into the smchat ning group - a group that meets once a month for chats. I joined last week’s chat and thus signed up to the ning group.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 2, 2009
    [2009, Examples] An interview with GE's Social Media Wizards
    An example of her creative flare: "Hey baby! Internally, GE employees have been able to create blogs and wikis for several years, as part our project management and workflow toolset known as SupportCentral. The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE's social media initiative when doing research for an article on Social Media's B2B Superstars.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JUNE 30, 2009
    [2009, Examples] Rick Short Explains How to Turn Staff Into Prolific Bloggers
    Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. For example, today I posted info on a blog, then tweeted it, then shared it on my facebook page, then posted it on my LinkedIn page, and posted it to a LinkedIn discussion group.
  • CHRIS KOCH  |  FRIDAY, JUNE 26, 2009
    [2009, Examples] Three steps for B2B marketers to build a personal social media presence
    For example, I have a column that does a running search for “B2B.” So for example, if you decide to follow me (@ckochster—Twitter names always have the @ in front of them), you can use TwiPing to show you all the people who follow me. For example, we just happen to have an ITSMA group on LinkedIn that you can join. A good example of this kind of blogging is Junta42, which has a post called 42+ Social Media Tools that is regularly updated with contributions from readers.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 9, 2009
    [2009, Examples] Demand Generation Best Practices: Thought Leadership with The LeadSloth
    Are they practicing what they preach, and do they share their knowledge about demand generation via a blog, wiki or help-system? Just make sure that you are in the vendor's target customer segment: for example, as a 1-person marketing team it does not make sense to buy a solution optimized for marketing teams of 20+ people. One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet.
  • THE EFFECTIVE MARKETER  |  SATURDAY, MARCH 7, 2009
    [2009, Examples] how to use social media - lessons from ama digital conference
    The Zappos story about blue suede shoes stuck in my mind as a great example of social media, six degrees of separation, and pure luck The best of these events for me is actually the networking portion. Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.)
  • WEBMARKETCENTRAL  |  WEDNESDAY, MARCH 4, 2009
    [2009, Examples] The 4 C's of Social Media
    Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever. For example, someone with an interest in enterprise data warehouse technology will probably read data warehouse blogs , watch data warehouse videos , listen to data warehouse podcasts , and follow people who write about enterprise data warehouse technology on Twitter. Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [2009, Examples] Information Literacy in the Workplace - Special Libraries Association
    For example, what are the information literacy requirements of a new hire from college versus a long-term employee? For example, they will be the group providing training on how to user Internet browsers. SLA Wikis. 2009 Call for CE Courses. Advanced Search Options. UserID Password. Not a member? Join SLA | Forgot Your Password? Remember. QuickLinks. Inside SLA. Membership. Events & Conferences. SLA Community. Professional Development. Resources. Careers.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, AUGUST 17, 2007
    [2009, Examples] B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use
    To help you get started, I’ve put together a simple spreadsheet (with example data). Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.