B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use
markempa
AUGUST 17, 2007
To help you get started, I’ve put together a simple spreadsheet (with example data). Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles.
Let's personalize your content