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Retarget Your Way to Greater Sales

Sales Intelligence View

The chance to make an online sale is not a one shot deal. A service such as InsideView can help you locate the email addresses of your potential leads. Ways Retargeting Can Help Your B2B Company Increase Sales.

Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

InsideView is gaining the most attention for this at the moment. It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. It analyzes the results to identify key events and to build consolidated profiles with its best guess at the correct current information.

Trending Sources

Go home from Dreamforce 2011 with Metallica

Sales Intelligence View

The annual event by Salesforce was lit on fire when it was leaked that Metallica was going to be playing at Dreamforce. What’s a little more noise added to an event that draws a crowd of about 20,000 people all drinking off the SaaS fire hose.

Sales and Marketing Alignment: Thought Leadership with Jill Konrath

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Jill Konrath, Chief Sales Officer and Author of Selling to Big Companies. This interview with Jill provides great insight and best practices to improve sales and marketing alignment and shorten the sales cycle for B2B companies. How did you get into sales and marketing, and what you like most about it? I started my sales career at Xerox and immediately fell in love with the profession.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. Sales 2.0 The big news of this event is the launch of Eloqua 10.

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