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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Read on to get their insights. MarketingSherpa.

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New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Over the last two years, we published reports on the data coming from compiled data vendors. Have a look at the reports here: 2009 and 2010.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Does it sound familiar? A new role is starting to take shape. Like Be the first to like this post. United States License.

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B2B Lead Generation Blog: Dont Depend on Technology To Fill the Sales/Marketing Chasm

markempa

« Lead Generation Summit Notes | Main | Podcast: How to Nurture Leads » Dont Depend on Technology To Fill the Sales/Marketing Chasm I found this article by Janet White, author of Buying Right: Vendor and Software Selection on CRM Guru interesting.

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B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland

markempa

Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. (

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too.