Marketo Sales Insight Expands Salesforce Access to Marketing Data
Customer Experience Matrix
JUNE 9, 2009
Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. Users can drill into the details of each account, including Web activities, emails and score history. - an option to send emails and add prospects to Marketo campaigns.