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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. Campaigns can have multiple actions, each with its own entry conditions.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

This breadth isn’t accompanied by tremendous depth: SalesFusion’s campaign management and built-in CRM tools are a bit limited. Results from all these channels are managed through a unified campaign structure, which creates a hierarchy of campaigns and subcampaigns to allow channel-level rollups. But these are awkward solutions.

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Marketing Features in Salesforce Summer 09

Adobe Experience Cloud Blog

There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.   The changes for marketing are diverse, spanning from report improvements to campaign functionality.   To set up email templates, click Setup |Communication Templates | Email Templates. .

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Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. per 1,000 emails sent. Share this on del.icio.us. Post this on Diigo.