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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. Should you kill that vertical? Should you expand this campaign into other verticals? Ok, fair warning.

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. Should you kill that vertical? Should you expand this campaign into other verticals? Ok, fair warning.

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B2B Lead Management Market Heats Up

delicious b2bmarketing

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. " B2B lead marketing is evolving incredibly fast, much more due to the changing expectations and behaviors of purchasers than because of proactive innovation by marketers.