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Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua

Fearless Competitor

I’m pleased to bring back a series of interviews with thought leaders in B2B Sales and Marketing from earlier this year. We interviewed a great marketing expert, Brian Kardon , Chief Marketing Officer of Eloqua. Better alignment between sales and marketing.

New White Paper and Eloqua Prospect Profiler

Customer Experience Matrix

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Back to Eloqua Prospect Profiler. But whether this is truly unique to Eloqua, I can't say.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world. The result was better than Eloqua could ever have expected.

Social Media Buzz at a Live Event

Digital Body Language

We just finished up Eloqua Experience 2009, which was a spectacular event all around. Marketers from around the world came to celebrate success, and we filled three days with great discussions, fabulous speakers, and new connections among the best marketers in the world.

Digital Body Language: Our B2B Facebook Marketing Strategy

Digital Body Language

It's a work-hard, play-hard world out there, and there's nothing better to end a day of deep discussions on marketing than sharing a few drinks or going out to grab a bite to eat. We wanted to explore and expose the social side of Eloqua. Tags: Facebook Social media Eloqua

Marketing Automation Catching On Fire

The Effective Marketer

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments.

John Legend Coming to Interact 2014

It's All About Revenue

Writing about Legend for Time’s 2009 tally of the 100 most influential people, Jones noted, “We’ve seen only the tip of the iceberg. To make this a reality, marketers need better data management, improved cross-channel automation, and richer analysis and reporting. Content Marketing

Four Practices to Increase Webinar Effectiveness

Digital Body Language

Are you using webinars as a lead-generation tactic in your marketing efforts? According to MarketingSherpa , webinars are "one of the top two lead-generation tactics for B-to-B technology marketing". Leverage automation to develop an effective and automated event promotion program.

How to Squeeze the Most Life from Your Content

Savvy B2B Marketing

Nearly half of marketers don't think (or aren't sure) they have enough content to fill their marketing needs. Those are the findings from an Executive Benchmark Survey of B2B marketers conducted by Bulldog Solutions and Frost & Sullivan.

Marketing Automation Venture Funding: Profitable or Profligate?

Fearless Competitor

Lead Generation Companies | Analysis of marketing automation space – great guest post. Here we feature the marketing automation experts at Software Advice. SoftwareAdvice does great analysis of the marketing automation space.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This led me to research the ways that marketers are leveraging Twitter to improve their engagement with their target audiences. Taking Your Marketing to the Next Level With Twitter Link to Your Twitter Testimonials.

Pedowitz Group's Sweet Suite Builds the Missing Link between Social Media and Marketing Automation

Customer Experience Matrix

Summary: Pedowitz Group’s Sweet Suite captures social media comments and forwards them to a company’s primary marketing automation system. It’s a small but critical step towards integrating social media with other marketing programs. Marketers and the vendors who support them are working feverishly to harvest the opportunities created by social media. These too are increasingly common, although most still operate outside of the marketing automation suites.


Demand Generation Usability Scores - Part 3

Customer Experience Matrix

Usability Items for Complex Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. The underlying logic was explained in last Friday's post : marketers running complex programs need precise control over flows among many different campaigns.

Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

nbr responses vendor 8 Marketo 6 Eloqua 3 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry.

Thought Leadership Interview #8 – Brian Kardon, CMO of Eloqua

Fearless Competitor

I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This time we interviewed a great marketing expert, Brian Kardon, Chief Marketing Officer of Eloqua. As a marketing expert, Brian, what are you observing in B2B sales?

Demand Generation Implementation -- Take My Survey, Please!

Customer Experience Matrix

Here is the cumulative percentage of total features deployed based on when they were first deployed: time since system deployment first week first month second month third month later cumulative % of used features 38% 65% 81% 86% 100% The recent discussion triggered by my post Pedowitz Group Offers Free Support for New Eloqua Clients raises an important question: Just how much can marketers realistically expect to accomplish during the initial stages of a demand generation system deployment?

Demand Generation Usability Scores - Part 4

Customer Experience Matrix

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Although the focus of these last three posts has been on usability scoring, you may remember that the goal described in the blog post that started all this was to develop a summary comparison of demand generation vendors that marketers could match against their needs. Usability requirements are roughly similar for all marketers.

The 3 ingredients of business success today

Fearless Competitor

Marketing Automation — Good packages out there like Marketo and Eloqua. Content MarketingMarketing automation starves without great content. Trigger Events — look for InsideView for software and ShiftSelling for ideas. Marketing automation is the tool. And trigger events help your salespeople know when they are ready to buy. Tags: Lead Nurturing lead generation marketing campaigns marketing funnel

Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

Sales & Marketing. --> Bloggers. --> Resources. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. 2009 Eddie and Ozzie Awards Winners. Study: B-to-B Marketers Lagging With Social Media. Marketing/Comm/PR. Events. Marketing.

Turn around a struggling business

Fearless Competitor

Here’s what we are going to do: Sit down with R&D, Marketing and Sales to re-craft our value proposition. Marketing — we’re going to focus on what really works to build mutual trust. We’ll also focus on inbound marketing — search marketing, landing pages and social networks. (We’ll We’ll also take advantage of trigger events — using the news and changes to engage at the right time.

How to Create a Social Media Marketing Strategy


MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) In It Came from Facebook!

PR 1

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. We too are seeing new entrants jump into this market.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Clear header with big title and date/time of the event.

Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. Poor marketing-sales integration hobbles growth.

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Brands willing to engage with and give back to their communities will see these efforts rewarded with increased sales, market share and—most important of all—improved brand loyalty. “ Director of Global Integrated Marketing and Content Strategy for SAP.

Give Old Spice (and P&G) The Credit It Deserves |


What may seem like a social only event – is certainly tied to a set of specific retailing strategies at the store level. There are a lot of super smart, creative, innovative and intelligent marketers in this world. I’m thinking this was dreamed up in late 2008, early 2009.

How Do You Do It? – My super secret (shh!) 6 Tips for blogging success

Fearless Competitor

In fact, Mike Volpe , Chief Marketing Officer at Hubspot said to me “ Jeff, at Hubspot we have many writers for our blog and it publishes frequently. And Mike invited me to appear on HubspotTV , now called Marketing Update.). Create one or more weekly events, shows, etc.

Marketing Automation Trends for 2010


2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. Sales & marketing alignment. Marketing has none.


Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. My 5 favorite B2B marketing numbers. With a majority of marketing efforts going digital, that means even more content is needed.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.


The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Michael has been working in marketing and sales for over 16 years in various roles serving a diverse group of industries.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Focus on the 3 to 5 key metrics for your email marketing program and the rest will follow.

B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Positioning: How To Test, Validate, And Bring Your Idea To Market

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. Like Aprimo itself, Marketing Studio is a bit of an oddity because it serves both business and consumer marketers. System scope also extends to inbound marketing.

Is Foursquare Relevant for B2B Marketers?

Digital Body Language

Recently, I’ve been playing around with foursquare to get a better understanding of it, and think about how it might have a significant impact on B2B marketers. Considering that foursquare only launched a year ago at SXSW 2009, this is clearly a phenomenon worth looking at.

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is a common theme in sales and marketing automation, CRM implementation being another good example.

ROI 11

Search Engine Marketing and B2B – #B2BChat


The amount of money companies spend on Search is forecast to double within five years, from $16bn to $32bn between 2009 and 2014, based on a recent study by Forrester Research. How are B2B marketers incorporating SEO and PPC into their demand generation strategy?