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New White Paper and Eloqua Prospect Profiler

Customer Experience Matrix

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Back to Eloqua Prospect Profiler. But whether this is truly unique to Eloqua, I can't say.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world. The result was better than Eloqua could ever have expected.

Trending Sources

The History of #SXSW [Infographic]

Modern Marketing

It’s with this “bigger pie&# strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. But we are doing more than setting up a booth and hoping some marketers drop by for a visit. According to Black, the event went “national almost immediately&#.

Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? The “problem” is that these athletes are women and the IOC has not sanctioned women’s ski jumping as an official event making it the only Winter Olympics activity that does not allow women to compete in.

Marketing Automation Catching On Fire

The Effective Marketer

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments.

Demand Generation Usability Scores - Part 3

Customer Experience Matrix

Usability Items for Complex Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. The underlying logic was explained in last Friday's post : marketers running complex programs need precise control over flows among many different campaigns.

Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry.

Demand Generation Implementation -- Take My Survey, Please!

Customer Experience Matrix

Here is the cumulative percentage of total features deployed based on when they were first deployed: time since system deployment first week first month second month third month later cumulative % of used features 38% 65% 81% 86% 100% The recent discussion triggered by my post Pedowitz Group Offers Free Support for New Eloqua Clients raises an important question: Just how much can marketers realistically expect to accomplish during the initial stages of a demand generation system deployment?

Demand Generation Usability Scores - Part 4

Customer Experience Matrix

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Although the focus of these last three posts has been on usability scoring, you may remember that the goal described in the blog post that started all this was to develop a summary comparison of demand generation vendors that marketers could match against their needs. Usability requirements are roughly similar for all marketers.

Digital Body Language: Our B2B Facebook Marketing Strategy

delicious b2bmarketing

It's a work-hard, play-hard world out there, and there's nothing better to end a day of deep discussions on marketing than sharing a few drinks or going out to grab a bite to eat. We wanted to explore and expose the social side of Eloqua. Tags: Facebook Social media Eloqua

How to Create a Social Media Marketing Strategy

WebMarketCentral

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) In It Came from Facebook!

Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

Sales & Marketing. --> Bloggers. --> Resources. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. 2009 Eddie and Ozzie Awards Winners. Study: B-to-B Marketers Lagging With Social Media. Marketing/Comm/PR. Events. Marketing.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. We too are seeing new entrants jump into this market.

Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. Poor marketing-sales integration hobbles growth.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Clear header with big title and date/time of the event.

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. My 5 favorite B2B marketing numbers. With a majority of marketing efforts going digital, that means even more content is needed.

Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. Sales & marketing alignment. Marketing has none.

The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Focus on the 3 to 5 key metrics for your email marketing program and the rest will follow.

B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Positioning: How To Test, Validate, And Bring Your Idea To Market

Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. Like Aprimo itself, Marketing Studio is a bit of an oddity because it serves both business and consumer marketers. System scope also extends to inbound marketing.

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is a common theme in sales and marketing automation, CRM implementation being another good example.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

delicious b2bmarketing

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco.

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Kendra Brown: Unleashed

Bulldog Solutions

Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? I love that Austin plays host to so many fun events throughout the year. You’re not alone!

Demandbase Buys Web Data Collector Springbook to Expand Its Account Based Marketing Footprint Yet Again

Customer Experience Matrix

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. abm account based marketing intent data web data collection