The Effective Marketer

JANUARY 17, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 5: Take Responsibility for Communicating To get things done you need to communicate, ensuring the team is aware of the plan, deadlines, and expected results.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JULY 21, 2009

We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Otherwise it’s just buzz.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

MARCH 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Productivity Paradox: Short Term or Long Term Effect? The use of such tools, however, can be seen as a short-tem fix instead of a long-term effect. Obvious, but not necessarily easy.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

JANUARY 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 4: Take Responsibility for Decisions The fourth principle can be summarized in one word: ACT ! Do you have to put out a press release after you revamp your whole website?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Zoominfo

APRIL 24, 2019

Effective SEO requires businesses to understand and tailor their website to their audience, what that audience is looking for, and the different ways in which they search for it. In fact, we’ve reached a point where many once-effective SEO tactics no longer work. But, just as Google’s ranking algorithm is ever-changing, so is SEO.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. JOSH HARDY WITNESSED AN OVERRELIANCE ON AI TECHNOLOGY — AND ENCOURAGES BALANCE In 2023, I witnessed several situations where an overreliance on AI technology posed significant challenges for sales and marketing teams. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

B2B Marketing Zone Posts

DECEMBER 7, 2009

Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Conversica

DECEMBER 20, 2022

Our company was founded in 2007 and our product launched in 2009. Yes, we launched our first Sales AI Assistant during the most significant economic downturn in US history and, yet, we grew at a rate of 300 percent year over year in spite of it. Our product actually helps companies protect revenue during economic slowdowns.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. United States License. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Traditional advertising isn’t as effective. ” Jamin Spitzer , Global Director of Communication Insights, Microsoft.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Heinz Marketing

SEPTEMBER 10, 2020

Play helps alleviate stress, allows us to express our true selves, helps unlock creative thinking, and provides a ‘safe space’ for collaboration. But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as Animated buttons and CTAs.

B2B Marketing 95

B2B Marketing B2B Marketing & Strategy Interactive Marketing 95

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. A helpful reminder about the importance of reminders. Need Content? Tweet This!

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

The Effective Marketer

DECEMBER 8, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. I have worked in B2B marketing, sales and alliance management for 25 years. HOW DID YOU GET TO BECOME AN EXPERT IN B2B MARKETING.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Conversica

OCTOBER 28, 2019

the leader in Intelligent Virtual Assistants for customer engagement, announced today that Jim Kaskade has been appointed Chief Executive Officer, effective immediately. Prior to that, Jim was responsible for a P&L of $250M revenue, leading a 1,000-employee business unit responsible for advanced big data and analytic applications.

Enterprise Management 75

Enterprise Management Marketing Management Gartner Sales Qualified Leads 75

markempa

FEBRUARY 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

PureB2B

JANUARY 23, 2017

An essential aspect of nurturing new sales leads is email marketing. Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Its effectiveness lies in how short and straightforward it is. PayPal – Be Clever and Relatable.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Webbiquity

JUNE 28, 2012

We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. Online tracking of web visitors has taken on added importance for sales and marketing. Guest post by Lisa Cramer. About the Author.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads. That leads to a lot of confusing messaging.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. The more you can humanize your lead follow-up the better.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Adobe Experience Cloud Blog

MARCH 9, 2020

Supply and demand are in effect. . The technical cost is related to the time spent auditing the website, providing the audit recommendations, and executing on those recommendations, with the help of a developer or a marketing team. The search marketing industry is built to run like a macroeconomy. What do I mean by that?

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Wow, it’s magical! Yes, except for one little detail.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JUNE 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells. Effective marketing is about generating sales. Effective marketing is about generating sales. And how do you reach even greater number of prospects?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

JULY 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Customer Experience Matrix

NOVEMBER 19, 2010

million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. My records suggest that the headcount at the start of the 2009 was around 35, so the average headcount for that year was about 52.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Vidyard

JULY 4, 2019

Video can help bridge the gap, bringing the human element back to trusted advisors’ work in the midst of digital transformation. Using video to introduce new products and create brand awareness can have a material impact beyond millennial lead gen. Since there are over 300,000 wealth advisors and 1.1

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

markempa

JANUARY 8, 2010

I was humbled to see that they picked my book, Lead Generation for the Complex Sale for their list. They write, "Brian Carroll’s book is chock-full of information to help you identify ideal leads, align sales and marketing, build a strong pipeline, and effectively use lead-generation tactics.".

Guerilla Marketing 120

Guerilla Marketing Service Best Practices PR 120

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

The ROI Guy

SEPTEMBER 3, 2010

Because of Frugalnomics, an environment where buyers now demand bottom-line value from every investment, B2B sales teams are challenged more than ever to deliver expected results. Sales enablement seeks to address these challenges, providing the practices, resources, training and tools needed to help fight Frugalnomics.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

markempa

MARCH 25, 2012

Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! In late 2009, ECI implemented a new marketing automation program. In late 2009, ECI implemented a new marketing automation program. The sales team had accepted none of them.

Lead Ranking 120

Lead Ranking Top of Funnel Marketing Qualified Leads Marketing Automation Services 120

PureB2B

JANUARY 23, 2017

An essential aspect of nurturing new sales leads is email marketing. Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Its effectiveness lies in how short and straightforward it is. PayPal – Be Clever and Relatable.

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

Vidyard

JULY 9, 2019

Video can help bridge the gap, bringing the human element back to trusted advisors’ work in the midst of digital transformation. We’ve broken the benefits down into three types—customer satisfaction, operating expense savings, and increased revenue— and provided examples of how leading organizations are achieving gains in those areas.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 61 percent send leads directly to sales. • What does this mean?

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

SWZD

OCTOBER 14, 2019

How do you manage a very high volume of leads, and how can new conversational chatbot technologies assist? Managing Lead Flow. From 2009 to 2012, Jeanne was Vice President of Marketing at HubSpot where her team was responsible for generating a large amount of leads. About Ipswitch. Enter the Chatbots.

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

LeadSloth

OCTOBER 26, 2010

Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important. Maximize Revenue Attainment by Re-nurturing Leads.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100