"The Growth Leader" by Scott Edinger > Marketing Book Podcast

The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. Edinger

About the Book

Growth is a leadership issue, not a sales issue.

However you define business growth–total revenue, net income, margin expansion, number of products and services, or customer loyalty–sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services.

It must create value in the way it sells by delivering a compelling experience that adds value beyond the product itself. As a leader, it’s your job to build and guide that experience.

The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales.

With a clear strategy, inspiring leadership, and aligned sales, powerful leaders understand that true competitive advantage doesn’t come from innovation alone but belongs to companies that use their sales organization to add and create value.

In this leadership guide, you’ll learn how to ensure growth strategy is aligned at every level of the company, from boardroom initiatives to daily customer interaction.

Best-selling leadership author and business growth consultant Scott K. Edinger helps CEOs and leaders intentionally and strategically engage with the customer experience to differentiate, innovate, cultivate loyalty, and grow.

With this growth strategy mindset, your teams will know what they’re supposed to be doing, have the skills to accomplish their work at a high level and be properly supported by systems, processes, and environment.

But they can only do all this if you lead them. Are you ready to be a Growth Leader?

About the Author

Scott K. Edinger is a consultant, author, advisor, and speaker who is recognized as an expert in the intersection of leadership, strategy, and sales. He has worked with Fortune 50 clients and businesses of all sizes around the world to lead business growth.

He has written two other books and over a hundred articles in Forbes and Harvard Business Review, among other publications.

His other books are The Hidden Leader: Discover and Develop Greatness Within Your Company (AMACOM, 2015) and The Inspiring Leader: Unlocking the Secrets of How Extraordinary Leaders Motivate (McGraw Hill, 2009).

Scott has served as an affiliate faculty member for the University of North Carolina, Kenan-Flagler School of Business.

He received his undergraduate degree in Communication Studies and Rhetoric from Florida State University.

And, interesting facts – he has bungee-jumped into a New Zealand canyon, and performed with the Mormon Tabernacle Choir (despite not being Mormon or knowing how to read music)!

Listen to the Interview…

Links…

The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott Edinger (Amazon)
Scott Edinger (website)
Scott Edinger (LinkedIn)
Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want by Lee Salz (Marketing Book Podcast interview)
Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition by Lee Salz (Marketing Book Podcast interview)
SPIN Selling by Neil Rackham (1988)
Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella (Marketing Book Podcast interview)
Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value by John DeVincentis and Neil Rackham
High-Performance Sales Organizations: Achieving Competitive Advantage in the Global Marketplace by Daniel B. Corcoran, Kevin J. Petersen, and Laura K. Baitch (1995)
Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling by Frank V. Cespedes

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